Toyota nearly axed F1 team - boss

 Toyota nearly axed F1 team - boss
2009 Panasonic Toyota TF109 Formula 1 Car

Executives of the Toyota Motor Corporation considered following fellow struggling Japanese carmaker out of formula one, a top chief of the Cologne based team has admitted.

Tadashi Yamashina, team principal and chairman of the marque's motor racing arm Toyota Motorsport GmbH, told a news conference that the global financial crisis led Tokyo based officials to consider reducing costs by pulling out of the sport.

"I stressed again and again in the company's executive board meetings there was no way we should pull out, although we have to drastically cut our costs," he is quoted as saying by the Yomiuri Shimbun newspaper.

"Obviously our negative business reports did cause some doubt."

Yamashina said Panasonic's decision to extend its contract as team title sponsor through to 2012 was instrumental.

"I was extremely happy that Panasonic decided to renew its contract with us even though they also had some financial trouble. Their understanding of what we are doing allowed us to keep racing," he admitted.

 

Source: GMM

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 Joe_Limon Joe_Limon
Why toyota even remains in f1 is a wonder to me. They have no sports cars so why even try to get a sporty image?
March 16, 2009 8:34 pm
 TRDartz TRDartz
I agree. Lets hope when the recession eases off toyota will reconsider their sports car development. I drive a toyota MR2 , I love their old sports cars,and rally inspired cars too. I'm disappointed by their current styling direction and yes lack of any sportiness in any of their current cars
March 16, 2009 10:08 pm
 BDSawicki BDSawicki
Good they didn't axe the team - as I have been keeping my fingers crossed for them for quite a long time...
March 17, 2009 7:30 am
 mc959 mc959
Things will change, the new president of Toyota is a huge race/sportscarfan he did the development of the IS-F an the LF-A which are the high performance cars from Lexus
March 17, 2009 10:37 am
 Max_Speed Max_Speed
Bring back the supra and celica !!!
March 17, 2009 11:34 am
 rtexal rtexal
yes, they should bring back the supra, which is already a legendary name by itself. Even honda has axed it's NSX project. i hope they will get back to it after things gets a little better. It's about continuing the legendary branding. Although LF-A and IS-F may make a name in the future as legendary cars(which i doubt so), they should continue legacy of supra, celica and stuffs too. They need a car to compete with the GT-R in Japan.
March 18, 2009 11:47 am