Viral Video: Lewis Hamilton and the RC Office Grand Prix

By Zack Newmark
March 11, 2009 8:00 PM
Filed Under: Entertainment, European, F1, Gadgets, McLaren

Spoiler alert: you may want to watch the video before reading the article.

The premise is simple: two F1 fans hack a McLaren RC car to run off Bluetooth, using their Blackberry Storm to control it. They run the "Office GP" over the weekend, instead of the "important work" they were supposed to do.

The two working lads, Simon and Steve, are supposed to look like two normal guys who have a good time and upload the fun to YouTube. Then McLaren bosses see the video, and decide to have a word.

McLaren decides to adapt the video full-scale, by installing Bluetooth receivers on Lewis Hamilton's car. Much to the amazement of Simon and Steve, Hamilton himself shows up to the track in Portugal and takes the car for a spin, remotely using his Blackberry Storm to control the McLaren MP4-24 racer.

So is it real, or not? Well, undoubtedly not. Blackberry and Vodafone probably whipped this video together in their latest viral video promotion after their first one (see related links below). Nevertheless, it is very convincing, and cool to watch.

We're still wondering if the F1 car was really driverless, or if they cleverly hid an operator.

Source: motorauthority.com

Comments

lonestarpng
March 11, 2009 8:20 PM
One of the coolest and most creative ads in a long time. Well done.

AmazingJerry
March 11, 2009 8:26 PM
this is definitely a viral video. NO way would Mclaren allow thier multi-million euro f1 car be driven by remote like that. It's still a fun watch though.

Dragos_DreS
March 11, 2009 8:30 PM
that's really cool

chris25
March 11, 2009 8:51 PM
That's fake since F1 engines are loud & the way lewis is standing next to the pit garage like its a toy car, but still a nice video.

zdenda20
March 11, 2009 8:52 PM
Theres no way that a normal bluetooth receiver could reach that far...on most mobile phones the range is in the 10m mark...I hate when ad campaigns think that were idiots:S

Max_Speed
March 11, 2009 10:00 PM
ohh shit! This is a nice ad ....

lonestarpng
March 12, 2009 8:23 PM
LIGHTEN UP!! We KNOW it's fake! It's still cool and creative!

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