Daimler, BMW Plan Cross-Ownership

lols Audi doesnt have to be scared, they have the entire volkswagen group behind their back.

Not only the Volkswagen group but Porsche as well..

Mercedes luxury? What luxury? An Audi Q5 has better interior than any Benz!!! MB screwed themselves up by making gas guzzlers like the CL. The only thing they have is great engineering like the Diesotto engine, not driving pleasure. That's why they are only woth $20 billion now!!!! i'd take the BMW 7 Series over the S Class anyday.

Only $20 billion? Well let me just reach into my back pocket... And I agree, with the luxuriouness(sp?) of a Mercedes and sporty dynamics of BMW... Audi shuld run.

lets state the facts shall we, Mercedes-benz cars are built better and more durable than any other manufacuares, fact. merceds engines have there torque and hourse power come in way before any other engines on the market and for the horse power are more reliable, fact. mercedes benz has more satisfied consumers then any other company by ten fold, fact. and in class for class mercedes offers more luxuries and horse power for the money than any other company, fact.

just out of pure curiosity, do you have a source for those facts, MB_LINDON ?

I'm quite curious to know where the "facts" come from exactly, MB_LINDON. Don't get me wrong, MB make some great cars. Their reliability was at one stage seriously questionable though, and they're still trailing somewhat in certain initial quality surveys. Their interiors still have gaps where you'd least expect them to be. Their engines are indeed very, very powerful, but that does not mean it's extremely efficient (don't confuse that with economical). Bang for the buck? There's no way. I don't know where you live, but in my neck of the woods, there's no better performance for your money than a Chev Lumina (imported Aus. Holden Commodore Ute). Back to the article, I think it might be a good idea for BMW and Merc to team up in certain areas, so long as they don't merge or start talking takeovers.

You have no business sense at all! Why would I buy an Opel from BMW if I can buy a BMW from BMW, duh?

Ghent, you don't get it, do you? If you have money, you buy an BMW. But not everybody have money for a premium model. The crisis also requires lower cost models for a company to stay afloat. See the recent increase in sales of Dacia Logan (low-cost brand) in Germany. So not everybody could afford a premium car. Therefore, they (BMW or Daimler) could compensate their decline in premium sales (last year both Mercedes and BMW have at least a 4-5% decline, while Audi sales were 5% higher) selling a popular brand (Opel is only an example), more affordable these times. And an Opel under a BMW or Daimler ownership would be more succesful than a GM one. See the Audi-VW story and you would probably understand...

what's an Anythm ?

They will do it 4 sure.