IED and DR Supercar Design Contest at Geneva

DR Soul byJorge Andres Pinilla Fonseca and Jorge Eduardo Manzano Melendez

By Zack Newmark
March 3, 2009 11:06 AM
Filed Under: Design, European, Industry, Supercars

Italian firm DR Motor Company has partnered up with one of Europe's top design academies to bring three 1:4 scale supercar models to the Geneva Motor Show. Transportation Design masters students from the Istituto Europeo di Design in Turin created the concept models as part of their working collaboration with DR.

DR Motor Company is better known as the three-year old business that imports Chinese-brand Chery vehicles into Italy. Final assembly of their vehicles is done at company HQ in Molise, Italy. This supercar project is definitely a different direction for the firm.

The cars include the blue-colored DR Action (designers: Stefano Cornetto, Taekun Choi), the DR Soul in orange (designers: Jorge Andres Pinilla Fonseca, Jorge Eduardo Manzano Meléndez), and the red DR Spirit (designers: Pablo Agustin Perez and Siddharth Durbhakula). Those designers, and seven of their colleagues, introduced a total of thirteen scale models to DR Motors. DR is showing off their favorite three, with the request that international media give an opinion on the vehicles. One model will be developed into a full-size prototype, eventually becoming the first DR supercar.

DR did not make it clear if the final product would be built in China and assebled in Italy, like their other cars.

So vote on your favorite in the online poll, and let your thoughts be known by posting a comment below. Our favorite seems to be the red DR Spirit model, but as editor extraordinaire Clinton Deacon points out, its picture is at the most appealing angle of the three.

Source: autoblog.it

Comments

Anthropos
March 3, 2009 1:47 PM
Well the blue one looks like a Vector (that's not a compliment) Vectors were ugly supercars. The orange appeals to me the most, looks like a modern version of the McLaren F1, The red is ok too, but I would like to see it in another angle.

Albe
March 4, 2009 8:31 AM
To me red looks best,but i would like to see more angles of the models

elizette
March 5, 2009 8:20 PM
I looked closer on details before making up my mind. The orange one has very attractive aerodynamics and its lines flow beautifully, it got my vote. If this is a competition it would be fair to show the three cars in the same color and variety of angles.

ka
March 6, 2009 2:06 AM
one question to the editors. the three bar colors match those of the cars?? I mean, the RED bar matches the percentage of votes for the RED car??, the ORANGE with the ORANGE and the BLUE with the BLUE?? it's confusing... please make it clearer. the orange car is my favorite, it's simple, dynamic and new. I'd love to see it in real...

albalac
March 14, 2009 12:36 AM
Beautiful design! (the orange car) I give my vote to it! Alba L. Arrieta

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