Jaguar 2010 XF and XK Line Up Pricing Announced (U.S.)

So why should an 385hp XK convertible cost $69,000 when a less powerful 360hp 650i costs $85,300 and ? Why should a 510hp XKR convertible cost $82,000 when an M6 convertible with 500hp costs $107,900? The point is strengthened by an SL550 costing $98,500 and an SL63 V8 AMG costing $135,000. Go figure...

Amen to that, other than the engine, and some slightly fancier interior and exterior styling the XF is a Mondeo in my eyes, not worth the $. Also the difference for the 650 is that in 5 years it will still be there and have a decent re-sale value, the jag goes down 20,000$ in the first day. I don't think i have to actually mention the other differences between the actual 2 cars. One is a BMW another is the bastardization by americans of a true british motoring icon. I would say that the XF is worth 40,000$ and the R 55ish(same area as CTS-V). Jags had an old world charm and unique styling, all that died when ford stepped in and tried to modernize, it's like they took the mona lisa, scanned it and added some photoshop effects to the point its no longer recognizable and then try to say it's the mona lisa. There is one jag i would buy, a 2003 XJ-R, and thats because i can get the anniversary ed. for 25k with under 20,000km on it. And id buy it just for its old school looks and feel. Sometimes its nice to break away from the modern styling of stainless steel and glass with black trim. But not for that price.

Suppliers offer different price points for the same products. Mercedes used its usual supplier list for many Chrysler interiors. Did that make them any better? I'm lucky enough to be in the position to drive these cars every day. Just go drive an XK and 650 back to back. The proof is in the pudding...

We obviously have differing opinions on what "good" materials are, and that's cool. But, having been in and out of dozens of XKs over the last two years I can tell from the single interior shot provided that nothing has changed significantly. And yes, styling and driving experience are large factors in a purchasing decision, but don't be fooled. An owner's time is spent IN the car, not looking at it. What good is a beautiful exterior design if the place where you spend all your time at is questionable?

I agree, but I'm not talking about the XF here. I'm talking about the XK. I've made no negative comments regarding the XF. The XF uses Fords current generation of interior materials (which pale in comparison to the next gen 5 and E-class). The XK is carrying over old-school Ford materials and it shows. Most wouldn't even notice unless they compared the XK directly to its competition. I get paid to analyze cars all day long. I can't help but notice...