Aston Martin Confirms Lagonda Concept Headed for Geneva

Lagonda Sedan Artists Rendering / Copyright by Andrei Asharvii

By Zack Newmark
February 19, 2009 5:01 PM
Filed Under: Aston Martin, European, Geneva Motor Show, Lagonda

Looks like Aston Martin will bring a long-speculated concept car to the Geneva Motor Show. The Aston Martin Lagonda concept should make its debut in March.

It does make sense to bring the car out now. Aston Martin wants to properly celebrate the 100th anniversary of the Lagonda name. The name was first used on the Lagonda Torpedo, which was introduced in 1907, just a year after Lagonda was founded. It was already a race-winner by 1910.

Aston Martin bought out the company in the mid-forties, along with the much liked Rapide badge. Most recently, an Aston Martin Lagonda existed in the form of a wedge-like executive saloon, available from 1976 onwards. In many ways, it looked like a Triumph TR-7 stretched like Silly Putty. It was incredibly expensive, surprisingly popular, and very powerful. The 2+2 Lagonda made use of a 5.3-liter V8, and was one of the first cars to be fitted with a central processor to control the car. The computer was less than reliable, to say the least.

Aston execs have said since the summer that they were planning on relaunching the Lagonda brand to enter into the luxury sedan market. Their interest was getting a production model on the road by 2012.

Aston Martin CEO Ulrich Bez released a statement in September, saying, "Lagonda will have its own niche with luxurious and truly versatile products suitable for both existing and emerging markets".

We look forward to seeing what Aston Martin can do with Lagonda to bring it into modern times. The new Lagonda concept will debut at the Geneva Motor Show in March.

Source: autoexpress

Comments

MTC
February 19, 2009 5:06 PM
I just hope the real thing will look nothing like the rendering at all

Renegade
February 19, 2009 5:07 PM
I like the rendering.

Starscream123
February 19, 2009 5:08 PM
If Aston made cars like that they would be destined for the history books of death!

Imasa
February 19, 2009 5:12 PM
Looks like a concept from the 80s.

me7274
February 19, 2009 5:16 PM
It looks like Lincoln's prototype.

Eu
February 19, 2009 5:21 PM
His name is Andrei Avarvarii.

Siawa
February 19, 2009 5:24 PM
It looks very similar to Infiniti designs. Nothing in this design says Aston Martin.

blay
February 19, 2009 5:46 PM
i wouldnt say nothing... the front grill looks like traditional ones you find on the DBs except flipped upside down.

But everything else is all infiniti....

bpab.ua
February 19, 2009 5:26 PM
front lamps from Infiniti G ? :)

blay
February 19, 2009 5:44 PM
i totally agree. looks like a fatter infinite...

bpab.ua
February 19, 2009 6:47 PM
blay, Buick + Infiniti

fatter1
February 19, 2009 7:31 PM
Well I wouldn't buy it. And I really like cars...

alamak
February 19, 2009 7:46 PM
Infiniti G coupe headlight, Hyundai Genesis coupe bumper with Honda Accord coupe rear quarter........this WOULD NOT be the car Aston will build. This is not the real rendering.........

mlporsche
February 19, 2009 10:16 PM
looks like a toyota prius...the designers of aston martin i guess are doing drugs

alexyn
February 19, 2009 10:36 PM
I don't like this concept, it not seems an Aston Martin.

U.D
February 19, 2009 10:39 PM
ok its different from current A.M's but its just tooo infiniti cant belive A.M is a copycat

WildMaverick1200
February 20, 2009 2:33 AM
Looks like a Bentley and a Prius squashed together. It's just a rendering though....

sensei
February 20, 2009 2:49 AM
Sorry, but this looks just like a BUICK design.

makimango
February 20, 2009 9:46 AM
First of all, Lagonda is not some "new model" for Aston Martin. It's a separate, new brand owned by A-M. (Like BMW has MINI or Rolls Royce brands)

And c'mon guys, that pic is a ARTIST RENDERING. I's not official or nothing, just a speculative photoshop-mashup by some guy out there.

Let's wait for REAL information/pics...

Sedaer
February 21, 2009 10:55 AM
Well I hope it doesn't look like that even if its only a rendering.

Moko
February 24, 2009 1:01 AM
that car is so curvy it is borderline grotesque but at list it maybe a change their design dogma lol

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