BMW plans to introduce a new programme allowing customers to personalize the interior of their 7-Series. The plan will be rolled out at the upcoming Geneva Motor Show being held next month.
Customers will be able to choose from a full range of Alcantara roof liners to fully match the available shades and grains of Merino leather upholstery. Seams in the leather will be made-to-order in many different patterns. These will show up within the dashboard, door lining, and on the seats. Trim options include black Piano paint, Reddish Brown plant tree wood, and Satin Nut Brown.
In back, a fully integrated cooler is built into the space between the individual rear seats. The mini-fridge holds two 700ml bottles, and two normal-sized soft drink cans. It is unclear if BMW included champagne flute holders, like the Maybach 62S.
On the outside, the owner will also be able to choose the brand new Citrin Black paint, made by Xirallic. Xirallic paints tend to have highlighted tones, more intense color, and a shiny lustre. Also, new owners get the benefit of having exclusive 20-inch light-alloys with a V-spoke design.
When the economy's in the tank, somebody has to flaunt it!
BMW 7 Series 2009 Individual Program Makes Debut in Geneva
By Zack Newmark
February 17, 2009 4:53 PM
Filed Under: BMW, Geneva Motor Show, German, Lifestyle
Press Release (Click to expand)
Exquisite highlights from BMW Individual
Choosing from the wide range of options offered by BMW Individual, the discerning driver of a BMW 7 Series is able to express his sense of select quality and exclusive style even more convincingly. Among other highlights, the range includes new BMW Individual leather in Merino fine grain standing out not only through the unique quality of the material and exclusive colours, but also through distinctive seam patterns on the seats, the dashboard and the door linings.
Matching the various leather colours, BMW Individual offers an even wider range of colours on the Alcantara roof lining, with fine trim bars in Satin Nut Brown, Reddish Brown plane tree and Black Piano paint ensuring particular class and style.
A new highlight in the wide range of BMW Individual exterior colours is Citrin Black in Xirallic technology.
Yet a further feature offered by BMW Individual is the newly developed, fully integrated cooling box able to accommodate two 0.7-litre bottles and two 0.33-litre cans. New 20-inch BMW Individual light-alloy wheels in V-spoke design round off the car's exclusive appearance on a truly personalised BMW 7 Series.
In a nutshell, therefore, the wide range of features offered by BMW Individual combines the safety and maturity of the regular production car with the unparalleled appeal, style and class of a genuine one-off masterpiece.
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February 18, 2009 2:56 AM
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Edited by user on February 17, 2009 at 5:37 PM