BMW 7 Series 2009 Individual Program Makes Debut in Geneva

2009 BMW 7 Series Individual

BMW plans to introduce a new programme allowing customers to personalize the interior of their 7-Series. The plan will be rolled out at the upcoming Geneva Motor Show being held next month.

Customers will be able to choose from a full range of Alcantara roof liners to fully match the available shades and grains of Merino leather upholstery. Seams in the leather will be made-to-order in many different patterns. These will show up within the dashboard, door lining, and on the seats. Trim options include black Piano paint, Reddish Brown plant tree wood, and Satin Nut Brown.

In back, a fully integrated cooler is built into the space between the individual rear seats. The mini-fridge holds two 700ml bottles, and two normal-sized soft drink cans. It is unclear if BMW included champagne flute holders, like the Maybach 62S.

On the outside, the owner will also be able to choose the brand new Citrin Black paint, made by Xirallic. Xirallic paints tend to have highlighted tones, more intense color, and a shiny lustre. Also, new owners get the benefit of having exclusive 20-inch light-alloys with a V-spoke design.

When the economy's in the tank, somebody has to flaunt it!

Source: BMW

show/hide press release

Exquisite highlights from BMW Individual

Choosing from the wide range of options offered by BMW Individual, the discerning driver of a BMW 7 Series is able to express his sense of select quality and exclusive style even more convincingly. Among other highlights, the range includes new BMW Individual leather in Merino fine grain standing out not only through the unique quality of the material and exclusive colours, but also through distinctive seam patterns on the seats, the dashboard and the door linings.

Matching the various leather colours, BMW Individual offers an even wider range of colours on the Alcantara roof lining, with fine trim bars in Satin Nut Brown, Reddish Brown plane tree and Black Piano paint ensuring particular class and style.

A new highlight in the wide range of BMW Individual exterior colours is Citrin Black in Xirallic technology.

Yet a further feature offered by BMW Individual is the newly developed, fully integrated cooling box able to accommodate two 0.7-litre bottles and two 0.33-litre cans. New 20-inch BMW Individual light-alloy wheels in V-spoke design round off the car's exclusive appearance on a truly personalised BMW 7 Series.

In a nutshell, therefore, the wide range of features offered by BMW Individual combines the safety and maturity of the regular production car with the unparalleled appeal, style and class of a genuine one-off masterpiece.

BMW Individual 7 Series Composition
(11 comments)
BMW 730 Ld World Debut in Geneva
(10 comments)
BMW 730Ld Launched in the UK
(4 comments)
2009 BMW 7 Series Limited-Edition for Neiman Marcus Christmas Book
(25 comments)
OFFICIAL: All-New BMW 7 Series Revealed with Tell-All Video
(28 comments)

Related Photo Album

New BMW 7-Series (34 photos)

Add a Comment

Comments (9)

newest first oldest first

Subscribe to comments

Geefiasco

I'm yet to see the new 7-series on the road! (England)

February 17, 2009 1:36 pm

report abuse | reply

1 reply

GoneWithTheWind

Even in my country (Qatar), even in Saudi Arabia, UAE, Kuwait, Bahrain. This BMW new 7 is a mistake, and we will wait for 8 years till the new design is released, so we are waiting for 2017 model :) The front, nothing special, the back lights, it is Toyota Avalon, the inside, not conformable in the back seats as I have tried one, the front seats, ugly dash board, the gear stick should not be brought down, it was unique in the steering like previous model, the other tools on the wood in the middle are not nicely placed and like just they have put them their. This car is absolutely ugly, and I think the focus on luxury now will be between Mercedes Benz S Class and Audi A8L.

February 17, 2009 10:56 pm

report abuse | reply

Anthropos

It says 20" wheels are an option but I hope they're not referring to the wheels pictured because those are not 20's.

February 17, 2009 2:56 pm

report abuse | reply

84Charger

The formal announcement may happen in Geneva but there is a 7 series individual in the BMW display at the Chicago Auto Show.

February 17, 2009 3:08 pm

report abuse | reply

wjaprep

wood trimed sterring wheel is odd... but I guess its ok...

February 17, 2009 7:19 pm

report abuse | reply

carbonsigma

So what, I can make my 3 Series Individual as well. It really should be standard on a car like this. However, Xirallic does sound interesting..

February 17, 2009 9:04 pm

report abuse | reply

BabyMilo

i like the interior, im not sold on the exterior though

February 18, 2009 5:36 am

report abuse | reply

1 reply

TheKing

Yes, the interior is out of this world, certainly very modern and classy. As for the exterior - what a pity the designers think PIG noses are attractive... that Adrian guy seems like the sort of guy who would think the pig nose is beauty..... lol jsut what I gathered

February 26, 2009 2:54 pm

report abuse | reply

dm5272

I really really like it! At first I had an issue with the rear only - but loved the rest of this car, but I guess it has grown on me! Im ordering one fully loaded Xiarilin Citrin Black, Amaron Interior, Piano Black Finish- and a slew of options. Good Bye '06 750i :(

April 10, 2009 12:42 am

report abuse | reply