The new Hyundai Equus has been unveiled in advance of its Geneva release. Hyundai showed off the Equus to several dozen journalists, releasing a few photos to boot.
Hyundai's luxury sedan hit the market in the late 1990s as a Mitsubishi-designed executive vehicle, that was also sold in Korea as a limo. It was not a worldwide vehicle, having been sold mainly in Korea, parts of the Middle East, and China, with a few exported to Europe. The vehicle received a facelift in 2003.
The new generation Equus has two engine choices, including a 3.8-liter V6 and a 366 horsepower 4.6-liter V8. At the event, they compared the power figures with the Lexus LS460L and the Mercedes-Benz S350L. Brimming with confidence, they even let journalists test drive all three cars at their own event, just to demonstrate the Equus' abilities to compete with more established luxury sedans. Some of the available equipment will include LED-lined headlights, oversized fog lights, dual exhaust, lane assist, a new computer system that analyzes data from the entire chassis, and pre-crash seatbelts.
The new Hyundai Equus will now have a further reach, likely getting a U.S. launch as the Genesis Prestige. It is expected to receive the attention of the worldwide media at the Geneva Motor Show. At the same time, it goes on sale in Korean dealerships as of 3 March.
Hyundai Equus Revealed to Journalist in Korea
Mercedes S-Class, Lexus LS460L, 2010 Hyundai Equus
By Zack Newmark
February 17, 2009 2:41 PM
Filed Under: Asian, Geneva Motor Show, Hyundai
Tags: Hyundai Equus
Comments
Kalos
February 17, 2009 3:03 PM
More LED lights. Wow!!!
MTC
February 17, 2009 3:13 PM
Appears to be a very big car on tiny wheels.
It got so many LED lights that it will win the "Most LED lights on a car" award
Edited by user on February 17, 2009 at 3:14 PM
afterace2
February 17, 2009 3:16 PM
Seems Hyundai is very brave recently to take on a S-Class or LS. This is a very serious competition, but I wish them luck! Btw. the car looks quite nice, preety close to Genesis, but still stylish.
Bristol411S3
February 17, 2009 3:43 PM
The depreciation on this is going to be comical.
On the sbject of Hyundai fitting "pre-crash seatbelts" who would want post-crash seatbelts exactly?
benz_man
February 18, 2009 2:56 AM
Pre-crash seatbelts are belts that tighten around occupants just before a severe impact.
AlexVespa
February 17, 2009 5:40 PM
Acura RL rear end... Check Bently Continental rear fenders and wheels.. Check Lexus front end.... Check.
xLumino
February 17, 2009 5:58 PM
I even thought about these cars. The new Equus looks good, but maybe the reason is the known design. I thought, Hyundai build more unique cars today. To bad that they didn't have the braveness for completely new aspects. The Design is the one thing. I can imagine, the Equus can compete with other saloons of this class. I wish to can test one.
rcw
February 17, 2009 7:01 PM
This looks like a RWD Azera with a Genesis grille. It even has a bit of Elantra in the C-pillar. Sorry, this doesn't make me feel it's the exclusive design that Hyundai is promoting it to be.
Shinkai
February 18, 2009 7:58 AM
In Singapore, Hyundai Sonatas and Azeras are used as cabs... Sorry but the Hyundai brand association here is not very good. The handling and equipment and all that MAY be on par with Lexus or Mercedes, but its never gonna work with that badge. Plus it doesnt look good anyway. If BMW came up with a design like that (big BMW fan here) I still wouldn't like it.
koreafighting
February 18, 2009 5:13 PM
I guess these assholes commented above me is quite a freaky jerk that their brain is terminated. Hey ya guys haha what's up with ya all? HUH? You guys are feeling some kind of trembling emotion toward hyundai ? YOU guys envy hyundai? hahahahahah
awhk
February 18, 2009 5:14 PM
Beware Americans. The Koreans are catching up. The US gov't should have invest in Hyundai, not Chrysler or GM. So sad...
koreafighting
February 18, 2009 5:15 PM
Yeah i think a crappy chrysler is alreay sucking hyudai's butt hahahahahah
koreafighting
February 18, 2009 5:16 PM
I will announce the rankings of the car makers. The judging stardard is based on technological advancement, and capability of developing cars, 1. porsche 2. BMW BENZ 3. VW group (including audi) 4. Toyota 5. H Y U N D A I 6. nissan 7. Honda 8. GM 9. Ford 10. VOLVO
behind these top 10 automakers I suggest to them to suicide themselves hahahaahahahahahhaha
Add Comment
[cancel]
