First Look: Seat Exeo Sport Tourer

Seat Exeo ST

By Thami Masemola
February 10, 2009 3:00 PM
Filed Under: European, Geneva Motor Show, Seat

Based on the previous Audi A4 platform the new Seat Exeo was first unveiled at the Paris Motor Show in 2008 and can be bought in sedan form right now while a family-sized ST (Sport Tourer) version comes into market before the summer.

The initial batch will be powered by a choice of petrol engines listed as a 1.6-litre 102hp (75kW), a 1.8-litre 150hp (110kW) and a 2.0-litre TSI that makes 200hp (147kW). Two diesel options are available in the 143hp (105kW) and 170hp (125kW) 2.0-litre engine. All the engines will be mated to a 6-speed manual gearbox at launch.

The car is available in 14 different exterior paint colours and six trim selections for the interior. Standard features are ABS, ESP, dual-zole climate control, seven airbags, 16-inch wheels and a trip computer among others. As the trim levels go higher buyers can tick off features like rear parking sensors, steering wheel controls, Bluetooth and bi-xenon headlights.

The ST family-sized version goes on sale before summer 2010 with the same engines and equipment as the four-door model. However the ST will be longer and offer more boot space because of its size. Prices for the entry-level Exeo start at €21,990.

 

Source: Seat

Press Release (Click to expand)

  • The sedan is available in the dealerships
  • The family size version will be out before the summer
  • SEAT returns to the B segment in a big way

Having unveiled the SEAT Exeo at the Paris Motor Show last October, the company's sporty sedan is going on sale in the Spanish market, and is positioned as one of the most technologically advanced models of its category with an extremely competitive price range.

Coinciding with a return to the B segment, the Spanish brand is also presenting a family size version of the new model, with both examples combining luxury, comfort and roominess with the traditional sporty philosophy that characterises all the SEAT models.

The family size version of the new Exeo, called Exeo ST, will go on sale before next summer with an engine range and equipment list that is identical to the for-door model. The only differences will be a longer body, at 4.666 metres in length, and a boot capacity of 442 litres.

Both versions will be manufactured at the brand's factory in Martorell near Barcelona.The new SEAT Exeo is already in the dealershipsThe SEAT Exeo can be found in the dealership network with an initial offer including three petrol engines - the 102 hp 1.6, 150 hp 1.8 and 200 hp 2.0 TSI, and two Diesel versions - the 143 and the 170 hp 2.0 equipped with the DPF particulate filter and common rail technology for the first time. The entire range is mated to a six-speed manual gearbox and complies with the stringent EU5 emissions legislation that becomes effective in 2011. The SEAT Exeo is available in three trim levels - Reference, Style and Sport.

The company's new sedan is available with a range of 14 body colours and six interior trim levels to choose from. The entry-level Reference version features seven airbags as standard, with two additional rear seat thorax airbags optionally available across the entire range. The Reference version also features as standard dual zone climate control, ABS + TCS, ESP with EBA emergency braking, 16 inch steel rims, trip computer, front and rear power windows, heated electric door mirrors, foglights, remote controlled central locking, CD radio with MP3, aux-in and four speakers, and Isofix anchoring points on the front passenger seat and rear window seats with the additional Top Tether, among others. For those looking for more, the Style and Sport versions are equipped with even more standard elements.

The Style versions build on Reference equipment with the following elements: height adjustabe passenger seat, front seats with lumbar control, speed control, lighting package, smoker's package, parking position door mirrors, rear parking sensor, rain sensing wipers, automatic lights on, anti-dazzle rear-view mirror, acoustic windscreen, grey anti-glare stripe on windscreen, Coming Home, front/rear armrest with compartment + 2 cupholders,
chrome window frames + shiny B/C pillars + aluminium inserts on inside door sills, drinks cooler in glove compartment, leather steering wheel and gearknob, floor mats, steering wheel controls, 4 additional speakers, volumetric alarm with tilt sensor, low tyre pressure warning and 205/55 tyres on 16" alloy rims.

The Sport version builds on Reference with dark glass, sport seats, height adjustable passenger seat, front seats with lumbar support, speed control, front/rear armrest with compartment + 2 cupholders, smoker's package, leather steering wheel and gearknob, steering wheel controls, 4 additional speakers, volumetric alarm with tilt sensor, low tyre pressure warning and 225/45 tyres on 17" alloy rims.Complete list of optional equipmentThe SEAT Exeo features a long list of optional equipment that significantly increases onboard comfort and safety.

The Spanish brand's new sedan comes with such interesting options as the special Convenience (on Reference), Style Plus (on Style) and Sport Plus (on Sport) packages. The first one features multi-function steering wheel, cruise control, Bluetooth, passenger floor mat, manual driver and passenger seat height adjustment and front central armrest, while the second includes 17 inch light alloy rims, interior wood inserts, dual xenon headlights + AFS, headlight washers, daytime driving lights with assistant, Coming Home and Bluetooth.

The Sport Plus package is a cut above with 18 inch light alloy rims, dual xenon headlights + AFS, daytime driving lights, Bluetooth and electrical package 1, which features park position door mirrors, rear parking sensor, rain sensing wipers, automatic lights on, anti-dazzle rear-view mirror, acoustic protection windscreen, grey anti-glare windscreen stripe and Coming Home.

Besides the above-mentioned electrical package 1 (available as standard on Style and as an option on Reference and Sport), the electrical package 3 is available on Style and Sport and includes front parking sensor, air quality sensor, remote boot opening, electric rear sun shade and colour instrument panel screen.

The storage package is also available on the Exeo on all three trim levels, featuring storage drawers beneath the front seats, a storage net on the right side, as well as a ski bag, a 12 volt socket in the boot and hooks for carrying bags.

Prices on the new SEAT Exeo range from 21,990 € on the entry-level 102 hp 1.6 petrol engine Reference version to 28,450 € on the 170 hp 2.0 CR Diesel Style model.

Comments

BMWPrince
February 10, 2009 3:14 PM
This is just disguisting. Look at that side.. it's an Audi A4!!!! The way the VW Group share parts is unacceptable. I'm not against Audi but Audi owners take note, what you are buying goes on VW Seat and Skoda, so you might as well just buy a Seat at half the price. At least have some brand identity and not take fans or people in this market as fools... not intending to offend any Audi supporters though.

BMWPrince
February 10, 2009 3:24 PM
and they could have changed some of the parts like doors although based on same platform. The BMW X5 and X6 are based on same platform, and the A and C Class from Merc as well. Get my point?

BMWPrince
February 10, 2009 3:28 PM
This is not baed on prev A4 platform, it's using the exact machines to make a Seat, just that it is an old A4 Avant model

BMWPrince
February 10, 2009 3:18 PM
just to add, this reminds me of the chinese car maker that copied the X5 with some difference. I feel sorry for all those A4 Avant owners, you'll be mistaken for driving a Seat! TOTAL RIP OFF - This is what you get for buying from the VW Group!

me7274
February 10, 2009 3:42 PM
There is a car company in South America. It still produces the old vw beetle models. the car's aspect looks like old beetle models but when you look at the production date, you will see that it is produced at 2009.

This Audi (sorry Seat) story is just like the same.

Michael
February 10, 2009 3:58 PM
BMWPrince, why don't you use the Edit button? It is not necessary to post several messages on the same topic. You could post only one and then edit it if you have something to add.

Seat Exeo is based on the platform of the previous generation Audi A4, which was launched some seven years ago and is not used by Audi anymore. The current A4 platform is a new modular one, used also by other models like A5 or Q5. My impression is that the recent policy of VAG as far as Seat is concerned is to position this brand closer to Audi. And if former A4 platform was a good one, why should not use it by another brand of the group, for the benefit of the company (lower costs) and of the potential buyers (lower prices).

The new generation Audi A4 is a totally diferent one: another platform, different engines and trannies (including dual-clutch seven speed automatic), improved quattro (torsen), new technologies etc.

politz
February 10, 2009 4:20 PM
Yeah, I totally get it, but... I just thought Seat's flagship should sell more of the brand's values, identity, technology and design language. Maybe the flagship should be a 100% Seat, and not some reworked last gen Audi... but hey, that's just my point of view!

BMWPrince
February 10, 2009 4:55 PM
Your argument is flawed. It doesn't matter whether it is the old A4 or new A4. Audi is a premium brand, as a premium brand, you do not allow another cheaper brand to have the same identical look as you. Why do you think BMW was unhappy about the Chinese car maker for copying its X5 - becasue it is called stealing identity.

I don;t know about you, but I am a BMW fan and I take pride in all products that BMW produces. Old or new.... even if the car is old, it is still a BMW...in this case an Audi. To just dump your old product to anotehr cheaper brand and slap a cheaper brand's badge on is rediculous... what must the owners of the old A4Avant think? Why must they buy the new A4 Avant now if in 5 years' time, it will be the same car, just a Seat and at half the price. It is called having a brand that has a unique identity! Clearly the VW Group just thinks about cutting costs and making profits. With this attitude, I have my doubts on whether they can produce anything decent and solid.

As for your statement of Seat trying to move closer to the level of Audi... well, how is taking an older model of a premium brand going to work? To me, it's just cheap. To move up and be more premium, you need to be more yourself. Imagine Smart wanting to move up and uses the old A Class as the new Smart ForFour. Would you like it? As an old A Class owner, would you be happy? Imagine the next Mini being the current 1 Series, exactly the same! This is horror!

It is not about whether the new A4 is totally different or not, if this is the practice of the VW Group, the new A4 will be the new Seat in a few years time! Yes, Seat owners will feel good with an older Audi but the damage to Audi will be tremendous.

If you have pride in your products, you would not do that. But if you are in the same class as C1 and 105, obviously it wouldn't matter because you are selling "economy" cars, not premium!

BMWPrince
February 10, 2009 5:02 PM
This move is a slap in the face for all Audi supporter and owners, even to the public at large. You Audi fans out there should object this terrible identity dilution, it is bad enough to share parts that cannot be seen from exterior across the entire VW range, premium or not! and now the entire exterior!!!

CH
February 10, 2009 6:20 PM
Yeah I get it, you like BMW. Don't tell me BMW don't share parts that cannot be seen from the exterior, how about the Peugeot engines they use? So every BMW owner should be upset because you can get a Peugeot for half the price with the same engine as in a BMW?

Whatever, as it was stated before, SEAT did have some financial struggles so what good would it do to completely rebuild a new platform if you have a platform that no longer is being used, specially if the basis is proven to be good. Then if the goals are reached they can (and will) build a completely new car with a true identity, I'll give them some 5 to 7 years to come with a model change or even within 2 to 3 years for a greater facelift than usual. Keep the cost low to see if it works and if it does, add your flavor to it. In the past they messed up completely with the Toledo (in 2008 totally 8 units sold in my country) ducktail and the Cordoba (a little more with 28 units). So they don't want (and I guess Mommy VW doesn't allow them) to build up a complete car, spend tons of money just to fail again. This is a start in a new segment and I know for sure that here in my where, it will be a big seller.

tom43
February 10, 2009 6:47 PM
Sorry, but you will definetly not find any Peugeot-engine in a BMW today. There is only a co-development between BMW and Peugeot. The result is the 4-cylinder engine you find in the Mini and Peugeot 207/308.

BMWPrince
February 10, 2009 9:28 PM
CH, so what you are saying is to prevent Seat from failing with a new model, build an Audi (using the old model, just a new trunk lid) and slap the Seat badge on it.. and we have the new Seat, which will be successful.

2nd point is that not only is it on the platform of the old A4 Avant, which shouldn't be a problem... the problem here is that the car is identical to the A4 Avant from the exterior! only minor detail changes like the light. It can be clearly seen that it is an AUDI, the doors, the windows, the roof rank.. they are all the same!!

For those of you who own the prev generation Avant, you know where to buy your body parts when you need to: e.g., you need a new window or door panel - say you have the new Seat and you'll get the identical stuff at a cheaper price. looking forward to see this!

As for BMW engines: Firstly the engine that you talked about was a joint development engine between BMW and Peugeot, which was only used in the Mini and not BMW. Secondly, this engine is no longer being made, all BMw Group products uses genuine top BMW engines, including the Mini.

Your argument can be compared to this: Merc wants to save Smart, so they make the previous A Class again and slap a smart badge on it!

Michael
February 10, 2009 8:44 PM
BMW sold in 2008 1.2 million cars (a 5.8% decrease compared to 2007), while Audi sold 1 million cars (a 4.1% increase as compared to the previous year). Thus the gap between the two German premium brands was reduced last year with more than 110,000 units (some 10% of their sales). So, BMWPrince, you should not be worried for Audi fans or owners. Better be worried about your favourite brand which losses significant market share in the fight with their rivals from Audi, even though some of their older technologies are now used by other brands from VW group (such as Seat).

BMWPrince
February 10, 2009 9:35 PM
Just a note: check out the January 2009 sales figures: BMW dropped 5.01% and Audi dropped nearly 35% year on year worldwide!! The gap does not seem to be closing anymore. The press have stated that the reason why Audi was doing so well last year was because of the launch of the new A4 and Q5. So how do you explain that???

Uptohere
February 11, 2009 12:48 AM
BMWPrince your figures are wrong and Michael is correct. Your rants against Audi have become pointless and shallow.

BMWPrince
February 11, 2009 10:58 AM
I'm quoting the worldwide sales figures for January 2009, not the complete stats for 2008 sales! Also stating facts does not equal to being against Audi. In fact I am against VW Group's actions in this case, which includes Audi and Seat here!

Aygo
February 10, 2009 8:54 PM
B-Segment Thami? So this replaces the Ibiza? I think not, if you said D-Segment that would've be correct...


Edited by user on February 10, 2009 at 8:55 PM
mfsilva
February 11, 2009 1:41 AM
Why not based on the first Audi 80?

BabyMilo
February 11, 2009 7:51 AM
I just cant bring myself to like this car, it just isnt right.

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