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McLaren Targets 4000 Annual Sales

 McLaren Targets 4000 Annual Sales
McLaren P11 winter testing spy photo / CarPix

Company to invest €250 million into volume production

McLaren has announced plans to drastically ramp up production from their current yearly output of 100 cars to 1,000 by 2011 and eventually 4,000 cars later on.

Production of the Mercedes-McLaren SLR is wrapping up as the car's last hurrah, the SLR Stirling Moss, was introduced at the North American International Auto Show last month. With only 75 units of the €750,000 retro roadster being produced, McLaren need to outline a product strategy that showed the company had a future.

In an interview with the Financial Times, McLaren chairman and chief executive Ron Dennis stated that the company is going to invest €250 million into volume production. The move should enable McLaren to sell future models at a much more affordable price which will allow the company to compete with rivals such as Ferrari and Lamborghini. He went to say that the company wants to build a standalone production facility in the UK but noted such a move might not make financial sense, instead hinting that future McLaren cars could be built by a third party such as Magna.

 

McLaren's first new model will be the P11 which has been frequently spotted undergoing testing in Scandinavia. Essentially a replacement for the SLR, the P11 features gullwing doors and a Mercedes engine which is rumored to produce between 550hp (404kW) and 600hp (441kW). The mid-engine supercar should arrive sometime in 2010 with a price somewhere in the neighborhood of €400,000.

Source: FT
Published Feb 9, 2009 8:21 am By Michael Gauthier
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Comments (5)

NardoW12
If they want to get 4000 annual sales, they better price it right. More option in the same price range is a good thing for the consumers I believe.
Feb 9, 2009 6:18 pm
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radmeister
All they would have to do is build half the car they did in 1994 and sell it for 150,000$ and they would sell more than 4000 units/year. Hell even if they sold the exact same car with some minor technological upgrades, ceramic brakes, led headlights/tail lights and gps. I can see them selling over 4000 units if they priced it at around 300,000$. In the 90s the F1 was so expensive because it had the top of the top when it comes to technology, CF was never heard of before in the automotive industry, the engine was encased in gold better than the space shuttle thrusters. All that is cheaper now, i am sure they could remake the F1 for 300k and still make a decent profit. But that is my dream.
Feb 9, 2009 6:13 pm
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lucifa
This will be one of the very few proper competitors to the next-gen Gallardo and F430 -- can anyone name any others? Because I can't really think of any -- well known mid-engined supercars around same price, speed etc? And I have huge expectations for this car, and something tells me it won't disappoint! =) And are those perforated carbon-ceramic brakes i see?
Feb 9, 2009 2:28 pm
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LP560_4
theres a rumor of a high powered R8 apparently...But i have no idea.
Feb 9, 2009 4:59 pm
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Motor_Yakuza
Yeah, the R8, the M1 and...*scratches head*....
Feb 9, 2009 5:57 pm
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http://content.worldcarfans.co/templates/0/18