Mitsubishi Withdraws from Dakar Rally

Mitsubishi Racing Lancer D-iD

Works team will not compete in any cross-country rallies in 2009

By Christopher Jackson
February 4, 2009 9:37 PM
Filed Under: Japanese, Mitsubishi, Motorsport

It's not a lack of success that's causing Mitsubishi to drop out of the Dakar rally and other cross-country races for 2009. The brand cites the worldwide financial crisis and corporate belt-tightening as the reason it won't be competing in the races that helped to make it a household name in four-wheel drive performance.

Mitsubishi has fielded a factory team in twenty-six Dakar rallies, racking up a total of twelve victories, seven of them consecutive. Many of the durability and performance lessons learned on the grueling course found their way into production vehicles as well. Cross-country rallies provide an excellent proving ground and torture test for new innovations, after all. Nevertheless, the Mitsubishi works team won't be competing in the Dakar Series or the Dakar Rally this year.

There's no word as to the fate of the purpose-built racing Lancers that were to carry the Mitsubishi banner for the 2009 Dakar rally, scheduled to take place in South America.

As more and more corporate sponsors withdraw from motor racing, could we be seeing a return to the days when most racing cars were privately fielded?

Source: Mitsubishi

Press Release (Click to expand)

MITSUBISHI MOTORS TO WITHDRAW FROM DAKAR RALLY AND ALL CROSS-COUNTRY RACES

* 26 entries, 12 victories, including 7 consecutive wins
* Deterioration in global economy forces decision
* Includes the Dakar Rally, Dakar Series and all cross-country races

TOKYO, February 4, 2009 - Mitsubishi Motors Corporation (MMC) announced today their decision to withdraw from the Dakar Rally, the Dakar Series and all cross-country rallies.

In its twenty-six entries in the event, Mitsubishi Motors won the rally a total of twelve times, including seven consecutive victories. In addition to this unparalleled record the company also gained 4WD technology that informs its production vehicles, most visible in their durability and off road performance.

The sudden deterioration of the global economy made it necessary for the company to focus its resources more tightly, and for this reason the decision was taken to withdraw its Mitsubishi Motorsports (MMSP) works team from all cross-country competitions.

 

Comments

Motor_Yakuza
February 4, 2009 10:06 PM
12 wins, 7 of them in a raw, total domination, nothing else maters.

Beetle
February 5, 2009 3:22 PM
It does matter if you cannot keep up the consistnecy , sponsers soon lose interest.

Beetle
February 4, 2009 10:51 PM
A shame really , VW dominated this year , Mitsubishi should have tested that enngine more.

mechamynd
February 5, 2009 12:54 PM
Motor sports are falling apart. hope they will get over crisis quickly.

fire_bird
February 5, 2009 7:53 PM
Mitsubishi can do better,,

Masa
April 18, 2009 5:39 PM
As the article states, they didnt withdraw because of lack of success this year. They wont every dakar after 2000 in row till this last dakar, which they lost. Problem was financial crisis.

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