Bangle Quits BMW and Auto Industry Altogether

Chris Bangle

Christopher Bangle, legendary head of BMW Group design, will hand the reigns over to Adrian van Hooydonk

By Alex Ricciuti
February 3, 2009 5:11 am
Filed Under: BMW, Corporate/Financial, Design, German

Here is some news that will be a shocker to the industry: Christopher Bangle has quit as head of design for BMW Group and plans to leave the auto industry altogether.

BMW has announced the news in a press release. Bangle says he will be pursuing other design challenges beyond automobiles.

Bangle's influence on BMW's recent history and his contributions to the premium car maker's success are difficult to overstate. Bangle, only 52, is a legend in automotive design and has been head of BMW Design Development since 1992.

He headed the design evolution of the BMW 3, 5 and 7 series from the 1990s into the 2000s, an era of commercial and critical success for those models.

Bangle's team also designed all the new models introduced under his tenure - which include the Z3, Z4, Z8, X5, X6, the 6 series and the 1 series. Bangle was also instrumental in creating the MINI, a car that BMW revamped and launched as a new brand. MINI has also been a success for the Bavaria automaker.

Bangle did take some heat from critics for what was seen as a poor re-design of the 7 series back in 2002 but his achievements have far outweighed any missteps.

Adrian van Hooydonk, 44, currently the head of design at BMW Automobile, will take Bangle's place as Director of BMW Group Design. He has worked closely alongside Bangle for 17 years.

 

Source: BMW

Press Release (Click to expand)

A trusted team: Christopher Bangle hands over his post as Head of Design at the BMW Group to Adrian van Hooydonk.

Munich. Christopher E. Bangle, the BMW Group's Head of Design, has worked closely with Adrian van Hooydonk in BMW Group design development for nearly 17 years. Now he is handing over his post to van Hooydonk, who is currently Head of BMW Automobile Design. "Christopher Bangle has had a lasting impact on the identity of BMW Group's brands. His contribution to the company's success has been decisive, and together with his teams he has mapped out a clear and aesthetic route into the future," said Dr Klaus Draeger, BMW AG's Board Member for Development. Dr Draeger went on to explain that the BMW Group was currently "in an excellent position", thanks to a broad portfolio of automobiles and several new vehicle concepts due for market launch in the coming months and years. The BMW AG Management Board, he added, is looking forward to working with van Hooydonk as Head of BMW Group Design - a man who shares Bangle's fascination for technology and aesthetics, tradition and innovation. Dr Draeger affirmed that van Hooydonk would be in a position to continue to build on a design philosophy, which extends across the BMW Group's brands. Bangle's plan to pursue his own design-related endeavours beyond the auto industry marks the start of a new phase in his life while maintaining strong ties with the BMW Group.

Over the years numerous designs for new vehicles and vehicle concepts have been developed under Christopher Bangle's leadership. As well as continuing the BMW 3, 5 and 7 Series, he and his teams were responsible for a range of other models, including the BMW Z3, BMW Z4, BMW X5, BMW Z8, BMW X3, the new BMW 6 Series, the BMW X6 and the BMW 1 Series. Other developments under the auspices of Christopher Bangle include the new MINI and Rolls-Royce models and a number of innovative motorcycle concepts. During his tenure, Christopher Bangle was also instrumental in making the company's consultancy subsidiary, BMW Group DesignworksUSA, what it is today: a global design agency in North America, Munich and Singapore for leading international brands and companies in a wide variety of industries.

Thanks to their outstanding design quality numerous products from all three of the BMW Group's automobile brands have won a host of renowned awards from around the world. Bangle has always had a special aptitude for working with his teams to strengthen the identities and unmistakable images of the BMW Group's brands and to inspire design innovations, said Dr Draeger, Board Member for Development. Over the years he has received a dozen patents for his technical applications and design. These, along with the one hundred additional patents awarded to the BMW Group Design under Bangle's auspices, are a testimony to his creative and innovative power.

Born in the USA, Christopher Bangle, aged 52, has been Head of BMW Group Design Development since October 1992. After studying at the University of Wisconsin and the Art Center College of Design in Pasadena, he began his working life in Rüsselsheim, where he worked for Adam Opel AG. In 1985 he joined FIAT, where he became Director of the FIAT Centro Stile in 1992. Shortly afterwards he left the Italian automaker to come to Munich.

Throughout his career with the BMW Group Bangle's right-hand man has been Adrian van Hooydonk, who is now set to become his successor. He described van Hooydonk as "truly a top professional in our business," adding, "I am sure that the many strong design strategies he has helped us create for the BMW Group will continue to develop and evolve."

Adrian van Hooydonk, aged 44, will take over as Director of BMW Group Design with immediate effect. In his new position he will be responsible for design development for the BMW, Rolls-Royce and MINI brands. Born in the Netherlands, van Hooydonk studied at Delft Polytechnic University in Holland and later at the Art Center Europ in Vevey, Switzerland, until 1992. From there he came to Munich, where he joined BMW as a designer. In the year 2000 he went to California to work for the BMW Group subsidiary Designworks USA. He was Director of the internationally renowned design agency from 2001 to 2004. Then, under Bangle as the BMW Group's Head of Design, he became Head of the Brand Design Studio for BMW Automobiles.

The BMW 6 Series and 7 Series lines clearly bear the hallmark of van Hooydonk's design influence, as do the Z9 Concept Car, the BMW Concept CS (unveiled in 2007) and the M1 Hommage Study. In 1997 van Hooydonk created the ACV 30 Show Car for MINI and more recently he and his team have developed the designs for the new BMW 7 Series and Z4 as well as for the Concept Progessive Activity Sedan, which celebrates its premiere at the Geneva Auto Show in early March 2009.

"I am honoured and extremely excited to take on this new responsibility", says van Hooydonk. "BMW, MINI and Rolls-Royce produce the best cars and motorcycles in their segment, and I am really looking forward to being able to contribute to the future development of these brands." Speaking of his hopes for the years to come, van Hooydonk added: "I have no doubt that there are challenges ahead, but BMW's depth in engineering and the passion of its talented design team are as strong as ever. Together I am sure we will be able to create some very sophisticated and extremely attractive concepts."

 

Comments (page 1 of 4)

effington
February 3, 2009 10:22 am
wow... this is big news... and will surely change BMW forever, some will say it will be for the best... im not so sure, i am a great critic of his work, but really i appreciate what he has done for the company... i wonder what adrian has to bring to the broken bangle table?!

schnell
February 3, 2009 10:27 am
O M G!!!! I know there are some who dont like him (especially initially) but i really like his work (especially the bangle 7) and will miss him. Adrian should be great as he was the main man behind the 335, X5, X6, and concept CS. What a shocker!!!

adz612
February 3, 2009 10:29 am
goodness me, that was the last thing I expected. Will be sad to see him go, even though he's brought out a few visual headbutts. Still very innovative man, and I will miss his challenging designs.

lambocop
February 3, 2009 10:40 am
Now everybody appreciates him? Now he is a great innovator? Sad to see him leave? I say GOOD RIDDANCE!!! Don't let the door hit you on the way out

sub39h
February 3, 2009 11:43 am
agree wholeheartedly

Kepe
February 3, 2009 11:50 am
Yesss! At last. I'm sure we'll see some nicer designs from BMW now that he's gone.

fordgt700
February 3, 2009 11:15 pm
Bangle is the worst thing happened to Bmw . leaving the auto industry is just another proof that he was never a car guy .He is just a designer with bad taste.

gorgonzola
February 3, 2009 10:42 am
Hell has officially frozen over....Yaaaaaaaaaaaaaaaaaaaaay.Yeah they are challenging designs alright, challenging to good design.

p0ssuid0
February 3, 2009 10:48 am
the only thing i have to is that Adrian van Hooydonk should get a new haircut xD back on-topic... it's not very good to bmw that chris bangle is quitting. i never really loved all his work, he was capable of designing very beautiful cars, such as the '98 3 series, the new 1 series, and the latest X5 and 5 series... but i don't think he was very consistent! and both 7 series, the new 3 series and the X3... i never really liked them! but that's just me

deliverinsanity
February 3, 2009 10:53 am
He's the guy who changed the face of BMW altogether. Now the real question - will Adrian continue what Bangle was doing? Or does he have something else on his mind?

Wojtek
February 3, 2009 11:09 am
No more present 5? No more X6? X3?! What a relief!

RussianMafia
February 3, 2009 11:09 am
I haven't posted for a while here but I really have to post now, because this is event deserves a celebration! I really hope Adrian will bring good design back to BMW :)

Imasa
February 3, 2009 11:33 am
We can all criticize Bangle as much as we want. However, one thing is certain, his designs have been influential in the auto industry. The 7 series rear that everyone criticized has been copied by so many automakers from Mercedes to Lexus.

Windtalker01
February 3, 2009 12:52 pm
Very True!!! S-Class and LS has the simular boot lid as old 7 series!!

wjaprep
February 3, 2009 5:00 pm
Yep. I hated it on the 7 series, and I also hate it on the RL, S class, and LS.

stickzilla
February 3, 2009 11:45 am
well theres a chinese old saying that the new ones dont come if the old ones dont go =S

joshg_5
February 3, 2009 11:46 am
THANK THE LORD!!!!!!!!!!

Now BMW can move forward with proper looking cars. The only thing that's come out of BMW nice in the last 8 years is the X-6

housejunkie
February 3, 2009 1:42 pm
couldnt agree more!!!

mantena
February 3, 2009 12:08 pm
you sad it man!!!

ps Im a automotive designer as well.

UnReal
February 3, 2009 12:13 pm
He was the most important designer of the last decade..

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