The Chase - Audi & Jason Statham star in Big Budget Superbowl Commercial
Ad mocks Lexus as unworthy
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Comments (30)
LOL, what a desperate move from Audi trying to be seen as a BMW or a Mercedes. If Jason was caught while driving the Merc and the beemer, the fault was not from the cars!!!! Poor Jason Statham that begins with good cars and ends up with an audi:)! My condolences,lol! PS - Do you remember the stupidity of Audi publicity in 'I Robot'! Desperate moves!
February 2, 2009 1:30 pm
I'm not a PR specialist, but I would judge the spot controversial... Audi appears there to be a car good for a thief... Not too wise I'd say.
February 2, 2009 1:48 pm
I thought the commercial was entertaining and I laughed my a$$ off when he sighed at the sight of the Lexus!
February 2, 2009 2:49 pm
maybe in the past audi was not step to step with bmw or mercedes, but in the last few years, audi has improved it's car's dynamics, and made their cars some of the best looking pieces of art with wheels... are you really saying that a 3 series bimmer is better looking in comparison to the new A4?! i don't think so... and the number of cars sold prove it! but that's just my opinion!!!
February 2, 2009 3:11 pm
Yes,I always like Audi and BMW!! I thought Audi made the most beautiful car when (old version) TT was released. However, since then they just make the rest of their cars look the same...... Now I think they are boring to look and age very quickly (How many facelift did A6 have?!).....
Audi may make a nice car, but I want a car which is energetic and always look fresh! BMW takes my vote. I admire the gut for BMW willing to risk. It make the World more interesting!!!
February 2, 2009 4:03 pm
Too much! Wow! Gorgeous car. I went to their website to check pricing, which is the whole point of this ad. Looks awesome in black.
February 2, 2009 7:02 pm
Btw, I find the Ad. very simular to those BMW short films - The Hire, which were filmed few years back!!!
February 2, 2009 7:14 pm
Audi will never have the dynamics and handling in driving as the BMW has, just for illustration BMW 335i 3.0 L6 with 306 BHP beat on a circuit the Audi S5 4.2 V8 with 350 BHP- http://www.youtube.com/watch?v=u-HSS0cKD_w
February 2, 2009 8:46 pm
They will. Just be patient a few more months and the 335 will be trumped in every category.
February 3, 2009 12:27 pm
Doesn't R8 handle better then any BMW. Why you say "Audi will never have the dynamics and handling in driving as the BMW has"? Why they never compare these two in rain. What are you saying "Unffair advantage"? Well if BMW has better dynamics then isn't that unffair too. I am tired of this war. You buy what you like or what you can afford. I think you need a company like BMW so the other can learn from but you shouldn't put others down just becouse they are different.
February 2, 2009 11:36 pm
Kumbze, Audi themselves know that their brand is far less to BMW and Merc otherwise they'd be called the bench mark by now and as it happens both Merc and BMw are benchmark in the luxury and sports sedan areas respectively. if they were better they'd be very relaxed and not - 'trigger' happy as they are know. They are quite pedantic i must say.
February 3, 2009 3:59 am
The X6 will handle alot better than the R8. That's just how good BMW is. A tank handling far better than a tooth pick from Audi.
February 3, 2009 4:01 am
I really hope that was a joke. Otherwise there is something seriously wrong. Hopefully the other posts are jokes too though because they are just as rediculous.
February 3, 2009 9:02 am
...to answer your question out4ride, in 2007 in South Africa a Van der Linde racing driver put several cars through the paces at an old air field. They had made a track with twists and turns on this same old air field. Now the R8, M3, M6, Zonda, RS4 and other 'mad cars were there to compete. I kid you not, the guy said that if i had to choose what present to recieve for christmas it would be the M3 as it provided him with the most exhilarating ride of the lot. A British driver also said the same thing when he was given several cars to test on a race track, he in the end took the 4 door M3 home as the best and whoa ha!!! fun of the lot. Dynamics is not gripotherwise a train on rails would then be reffered to as the most dynamic - but it ain't.
February 3, 2009 4:10 am
"New Fast & Furious 4 Trailer Released During Superbowl".
Even if you are a 'nutter' of a fan for Audi - boy! you know your cars work has been cut short. Picture this a Black A6 vs a Black Nissan GTR, which car do you think people will want to watch and dream of between the two?. YOu are right - it is the GTR, and i have seen Transporter 4. there was nothing exciting about the car chase. it ws over the top like "speed racer" type.
February 3, 2009 4:33 am
Egads! More of these BMW fan boys who can't stay on topic. Contribute something useful!
February 3, 2009 12:39 pm
"Even better"?????? ...than BMW end Merc??...??? How old are you? 7? 8? 11 years old maybe??
Grow up man! BMW will always be the best! Audi isn?t even as good as Renault! In the States BMW and Mercedes doesn?t have competitors in the premium segment, not even Jaguar!
February 3, 2009 2:05 pm
Why don't you drive one first? or if you don't have a license yet, at least get into one and compare the quality, read some major car publications (that is 'magazines' for you kid), and then maybe you can post something intelligent.
February 3, 2009 2:49 pm
And think about this commercial. Who needs to mock other carmakers to make publicity? Just stupid! I think Lexus should process audi! This commercial shows how desperate audi is....!
February 3, 2009 2:12 pm
Desperate? You're kidding right? Audi is FAR from desperate, their sales are good, and have one of the biggest and newest line ups on the market. It was meant to be a joke, the commercial was very well funded with no real purpose other than to give people a chuckle, nobody is going to see that commercial and go out and buy an Audi because of it, they may get a laugh though. Which with today's times it's good to know that a car manufacturer is still somewhat human and has a sense of humour, you want to talk about desperate look at GMs current commercials, thats desperation, when the only message they carry is "buy now, buy american" with no reason other than "just do it".
February 3, 2009 3:47 pm









