VIDEO: Making of the Audi Super Bowl Commercial

By Zack Newmark
January 30, 2009 7:42 PM
Filed Under: American, Audi, German, Movies

Audi has released a making-of video as a teaser for their upcoming Super Bowl commercial.  The commercial, called "Chase", features Transporter star Jason Statham outmaneuvering different vehicles in different decades.

Statham is behind the wheel of a new supercharged Audi A6 sedan in the spot.  The ad uses music, fashion, and the cars made famous in the 1960s, 70s, 80s, and 90s.  By present day, the A6 shows its real worth as the current car of its generation.  As its inspiration, the video borrows elements of from various films and television shows.

"We've clearly positioned the competitive brands as having their day," says Audi of America CMO Scott Keogh.  "Today, and in the future, it's Audi's time.  And that's where we really want to be."

Statham is no stranger to the Audi line of cars.  He has driven one to its limits in each of the three Transporter films.  Well... at least a stunt driver has.

The Super Bowl is not a new host for Audi spots.  During last year's championship American Football match, their successful parody of The Godfather revealed the Audi R8 for the first time.  This year, the Audi is again paying a pretty penny to show off their car.

Just to show the 60-second spot, Audi is paying about $6 million.  "Chase" airs on February 1, during Super Bowl XLIII on NBC.

Source: Audi

Comments

Siawa
January 30, 2009 9:26 PM
Looks sweet. Just the slogan "Progress is Beautiful" makes me wanna buy an Audi.

cheng
January 30, 2009 10:00 PM
just 60 second,not enough :)

michelin901
January 30, 2009 10:48 PM
the audi a8 was used in two of the transporter movies and not 3. and the boring a6 definitely needs a good ad to help its sales. good luck

Discover
January 31, 2009 12:22 PM
The first Transporter had a BMW 7er..

danat86
January 31, 2009 5:59 PM
A8 was used if 2nd and 3rd, but in the 3rd he was driving S8 and A8 was driving at the beginning. This ad looks good, love it, can't wait for it.

Kalos
February 2, 2009 1:48 PM
They are using Audis in most of the movies or is it that Ayudi is paying every one everywhere jus so to market there cars. Imagine if one of these cars - a Nissan GTR,a Merc C63AMG or an M5 get used in a movie in a car chase - I kid you not i am waiting for one of these cars to used in oen of thes emovies.

alessandro
February 2, 2009 2:02 PM
Very different from french movies where "flicks" drives Peougeots and crooks have last models of BMW or Mercedes while immoral barristers and other "advocates of the evil" are left to drive their Audis.

Jasper
February 2, 2009 5:13 PM
Has to be one of the cheesiest adverts ever made. Audi and VAG in general make some of the most blandest and unimaginative cars on the planet, its a game of spot the difference with the Audi range.

If I want luxury, I would go Lexus, if I want something thats more 'sporty' and fun I would go for a Beemer. Audi does neither lol.

Oh yeh forgot to say, since Audi are mocking the drivers of the other cars, well Audi's are driven by cocks, hahaha.

Would easily take the Beemer out of all them

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