Chrysler bailout going to Terminator 4 sponsorship deal
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Comments (29)
Wow, what the hell is Chrysler going to feature, its Sebring?? Bankruptcy can't come soon enough!!
January 22, 2009 6:20 pm
they've spent taxpayers' money improperly, now they're going to spend Fiat's money & drag the other company in deficit? what the hell is this kind of mis-management? don't they learn a lesson yet when Daimler drop them?
January 22, 2009 7:10 pm
Well , Chrysler use to make profit when they merged with Daimler, in a decade the leadership of Daimler put Chrysler in deep $h!t.
January 22, 2009 7:31 pm
this is not the time for these silly marketing gurus to be making decisions, let the engineers run the boardroom and lets get some real improvements, its not like any serious sales will be achied from silly investmenst such as this...
if i was an american taxpayer i would be fuming,
January 22, 2009 8:25 pm
I belive that Terminator: Salvation is in post-production, meaning that this Chrysler deal would have been made long before the bailout. This would most likely have been a payable due to the production company that Chrysler has been obligated to pay. The bailout would be used for those matters. As to whether they should have made this deal in the first place is another story.
January 22, 2009 8:37 pm
Im inclined to believe you, a movie with as much special effects and production as this usually was in production for a long time.
January 22, 2009 8:40 pm
It is sort-of in post. They're still doing some reshoots, and they're trying to decide if they should squeeze in Linda Hamilton or Schwarzenegger somewhere.
January 23, 2009 8:29 am
I understand the reasoning for this, marketing and advertising, i just hope they didn't spend too much. Chrysler needs to be careful with its cash...im pulling for them but they gotta get their **** together.
January 22, 2009 8:41 pm
Chrysler suck at spending their money! First the ThankYou America ad in the newspaper and now this!! Seriously they deserve to go bankrupt, no one give them a cent more, theyll just waste it on usless cr*p maybe a chrysler toaster, and not making new better cars.
January 22, 2009 9:05 pm
The Thank You ad was a good idea, gratitude is whats missing in the world today and putting out the good word on that level costs money.
January 22, 2009 11:01 pm
i think that it was nice of them to say thankyou but there could of been a cheaper way to do it though, and if they did want to go with this idea they should of done it after they had made some cars and made their own money insted of using their BAILOUT money
January 23, 2009 4:26 am
What can Chrysler's hideous cars can make in the movie anyway? They're gonna feature a Charger going slower than John Connor on his moped? Or a crazy machine will blow up a PT Cruiser with a machine gun?
Really....Chrysler is screwed.....in a few years, they will become the example of corporate idiocy in every college in the world....
January 22, 2009 10:00 pm
"blow up a PT Cruiser with a machine gun?" that would be schway
January 22, 2009 10:37 pm
hang on, how will they sell cars if they don't advertise like this? What would be the point in bailing out a company if they didn't advertise and thus didn't sell any cars?
January 23, 2009 12:26 am
They shouldn't be advertising through movies because it's a fairly ineffective way of reaching out. They should have built a better car (no a REALLY better car), bring it out at the motor shows and let the PRESS who go to these shows do the advertising FOR them.
Because the stuff that's in the movies right now is just trash and nobody wants trash. All they'll be advertising is their name and their name isn't very well liked at the moment...
January 25, 2009 12:16 am
I seriously don't know how Chrysler have survived this long. They make some of the worst cars on sale today bar maybe the Challenger. In Jeremy's Clarkson's words: a Chrysler Sebring convertible, which is almost certainly the worst car in the entire world.
January 23, 2009 12:27 am
I agree with everything you said. I think that because they've been a long-standing US icon, people can't see past the flaws; just like Australia and Holden.
January 23, 2009 5:42 am
"We have a following with the Terminator movies and we are going to continue with that."
How?
T3 - Toyota Tundra pick up
T2 - Harley Davidson, Ford Crown Victoria Wagon
T1 - Various motorcycles, an AMC Gremlin and 1 red Jeep Wrangler in the last scene (if that's a following, that's pretty weak).
January 23, 2009 2:11 am
I'm sorry but I call bullshit on account of the fact that Chrysler put itself into the aforementioned mess. Daimler didn't mis-manage Chrysler - Chrysler mismanaged themselves into this mess and now their continued stupidity is a testament to that fact. Compare Daimler (even in its current state) to Chrysler.... Besides, you can't possibly expect anyone to put the blame on Daimler for "mismanaging" Chrysler and its assets when Chrysler had access to Daimler' parts bin and the best they came up with was the Crossfire (an old SLK with new skin, basically) when they weren't busy putting out 7000 different special editions of the PT Cruiser and making one heavy car after another with mostly the same ancient engines. Oh right, there was MDS on the hemi.... That sure did a whole damn lot to the 50's style V8 and its unquenchable thirst.... Funny because it takes for insane cars such as the SL65 AMG (well, the entire AMG lineup, pretty much) to make Daimler's current fleet average as bad as Chrysler's.... For a company that's supposed to be competing with the Japanese heavyweights and their high-mileage light-weights, they got their priorities messed up. Also, remember the "Thank You America" ad....
January 23, 2009 7:17 am
What?
The US Government gives money to the Big 3 partly to develop fuel efficient autos. Chrysler has obviously decided that doimg that is all too hard and forms an alliance with none too healty Fiat so they can 'take' their fuel efficient small autos.
There is more advantage in this deal for Fiat as they get to sell Fiats and Alfas in the USA, wheras I don't think Chrysler is going to sell too many more autos outside the US.
Longterm (within 2 years) it probably means both companies will go bust.
January 23, 2009 10:24 am
How about making at least a one nice car Chrysler? I mean look at Ford, they at least try to give ppl something.
January 23, 2009 12:35 pm
The crossfire was nice, and pretty fast in any guise, it just needed a bigger trunk.
January 23, 2009 9:32 pm
the crossfire was an unimaginative piece of s***. and it was only fast because it was basically a Merc SLK underneath.
January 25, 2009 12:13 am
Eventually, they'll have spent all of the bailout money in stupid moves like this one, without being able to save the company. They will not only owe money to their suppliers, the banks and the employees, but also to the government. Then it'll be Chrysler's Judgement Day.
January 26, 2009 3:09 am
Nothing new here from Chrysler.... I've been a Chrysler Dodge Jeep dealer in Canada for the las 10 years. I haven't seen one good or even ok marketing or product placement strategy. Always changing and trying and re-trying and change again... no stability and strenght. Well its a picture perfect of what has been happening in the top offices of Chrysler and Chrysler Canada without counting the financial unit. I cant count the number of new president and vice president and officers in the last 8 years... Lets not forget the owners of....
But anyways guys this is business as usual at Chrysler, the only difference now is that there asking the public for bail out funds because the dealers are starting to be fedup of financing the manufacture.They, we are stoping. Not surprising they are throeing bail out money in anything anywhere anyhow.
Thats where they are going.
We dealers didn't get bail out money...
February 8, 2009 1:27 am









