Fiat and Chrysler in partnership talks

Would focus on small and mid size cars

By Michael Gauthier
January 19, 2009 7:59 PM
Filed Under: American, Chrysler, Corporate/Financial, European, Fiat, Industry, Rumours

Chrysler, the poster child for the automotive apocalypse, has decided to keep the rumor mill working overtime as Automotive News Europe is reporting that the company is currently in negotiations with Fiat. Unlike previous reports it appears the two are working on creating a platform sharing agreement instead of a merger or acquisition of Chrysler or one of its brands.

Chrysler appears to be interested in gaining from Fiat's vast experience with small and midsize vehicle production and design, something that Chrysler has continually faulted at. If such an agreement were to be reached, it could provide Chrysler with a variety of small fuel efficient vehicles that could go into production relatively fast.

Domestic rivals, GM and Ford, have tapped into their European vehicle portfolio in order to bring efficient models such as the Fiesta and Astra to the US quickly, with more expected in the near future. This should help them meet the new fuel economy requirements that are expected to be packaged into any future government loan package as well as providing them with insurance against a sudden spike in gasoline prices which would result in a run on smaller more fuel efficient models. Chrysler lacks a specific European model lineup, so a partnership with Fiat has the potential to make a lot of sense, especially considering the subpar Dodge Caliber and Chrysler Sebring.

While it is unclear what specifics are being discussed, Fiat would most likely be interested in gaining access to Chrysler's dealer network and production capacity, something Chrysler currently has too much. Fiat's CEO Sergio Marchionne had previously stated that he wanted to bring the Fiat 500 to the United States but would only consider doing so if it could be produced locally.

Chrysler currently has an agreement with Nissan to introduce a version of the Nissan Versa to the United States in 2010, just two years after it went on sale as the Dodge Trazo in South America. Meanwhile Chrysler recently announced that it had ended negotiations with Chery to build a Dodge mini-car in China for global consumption.

 

Source: Autonews.com (sub req)

Comments

4u2p
January 19, 2009 8:12 PM
Sure, it makes a lot of sense for Chrysler, but I don't see Fiat getting a lot from this.

afterace2
January 19, 2009 8:43 PM
how about US dealerships ?

4u2p
January 19, 2009 9:09 PM
True, but Chrysler gains more with the technology and platforms of arguably the best small car maker in the world, and if they get that, they could build their own 500 or Punto for America

Joe_Limon
January 19, 2009 8:30 PM
Chrysler Reliability + Fiat Reliability = ?

Max_Speed
January 19, 2009 9:37 PM
I think you're stuck in the past. Nowadays Fiat has great reliability

cameroun
January 19, 2009 9:09 PM
yees i wana see the fiat 500 here

Xanavi23
January 19, 2009 9:39 PM
Afterrace is a genius. Chrysler gains the know how of compact cars from Fiat, great ones like the 500 and Punto family while Most importantly Fiat gets its dealer foothold in the N.A market that would have cost them a hell of a lot more than any alliance deal. I hope this works, i want to see each of the big 3 prosper even though they aren't my favorites.

politz
January 19, 2009 10:58 PM
That would work pretty well for both makers... and though there is space for a small entry from Chrysler, or even more, I don't see the Fiat line up as a strong contender for the american market, exactly for focusing too much on low budget compact cars. The 500 and the Bravo could do well, but what about the rest?

Xanavi23
January 19, 2009 11:57 PM
I honestly don't know about America, but in Canada, i could definitely see Fiat doing quite well over here. Its line-up responds well to much of the taste of the masses.

politz
January 19, 2009 11:02 PM
Just hope they don't add some chrome to the Punto and call it a Chrysler. Please, don' give us another case of bad badge engineering.

Iconic
January 19, 2009 11:10 PM
Ya, remember the crossfire? If this happens, please don't eff up the 500.

politz
January 19, 2009 11:08 PM
Though the new Lancia Delta could be easily disguised as a Chrysler... its design cues have something to do with those found in that new Chrysler concept, quite possibly and hopefully the future Sebring. Just change the grill, tweak some details and go for it!

norther
January 20, 2009 2:10 AM
this crysis is getting funnier by the day. chrysler and fiat... maybe tomorrow GM and Lada. :))D ...americans are so dead

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