Audi A4 Outsells BMW 3-Series in Germany

Audi A4
Audi A4

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Comments (63)

 Siawa Siawa
Im not surprised. Audi A4 is gorgeous, inside out. More roomy and much better handling.
January 19, 2009 3:02 pm
 darzav darzav
Gorgeous.. yes....More spacios...possibly...Better handling? No...Driven both. Audi is not as sporty and as responsive. Go try yourself before posting such comments.
January 20, 2009 12:05 am
 Uptohere Uptohere
I just drove the new A4 and agree with you. I came away very impressed with this car, especially the Avant. Gorgeous!! The BMW may still maintain an edge in the handling department and because it is smaller should be the more nimble ride almost by default.
January 20, 2009 4:30 pm
 Uptohere Uptohere
Well done! I hope their good fortune continues.
January 19, 2009 4:14 pm
 cameroun cameroun
more roomy yes but not better handling the a4 is not a 50/50 wheight ratio
January 19, 2009 5:07 pm
 cemi cemi
Are you listening to the consumers now BMW? When are you going to fire Chris Bangles and his goons and bring back proper designs. Why do you think they are growing so fast, does the Audi drive better? no? Is it better quality no? Its the design idiot! Most people aren't buying these cars cause they handle well, its about image. Look at the monstrosities you have created in recent years.
January 19, 2009 5:14 pm
 marm0lade marm0lade
"does the Audi drive better? no" Umm yea, actually it does. "Is it better quality no?" Umm yea, actually it is.
January 19, 2009 5:52 pm
 schnell schnell
just because its for once gotten higher sales than 1 bmw model in a country thats smaller than texas doesnt mean its a better car in any way. Just like the vw golf thats the number 1 seller isnt better than either. My cousin lives there and has an audi because he says they are much cheaper to buy and there are more dealerships (he lives in hamburg). Good luck beating bmw sales worldwide btw
January 19, 2009 5:49 pm
 marm0lade marm0lade
WAAAAH! I'm a whiny BMW fanboy! WWWAAAAH!
January 19, 2009 5:53 pm
 Roger Roger
Germany is the biggest car market in Europe. FACT
January 20, 2009 7:12 am
 lucifa lucifa
marm0lade, seriously, either grow up or find another forum to post on, please. i'm not quite sure what the new wcf rules are, but i'm sure you're in violation of at least one of them. now, it's no secret i prefer bmw's to their direct rivals, but that doesn't mean i'm a fanboy. let's try to break this down into simple, unbiased fact. bmw and mercedes have been locked in competition since bmw's entrance into the luxury market. people looking for a mid-high priced german luxury car had a very simple choice: if they wanted absolute comfort and surefooted relaxation, they went down to a mercedes showroom and found the best one they could afford. if they wanted a car that was fun to throw around a bend or to just enjoy the sensation of twisting it through the corners, a bmw was the order of the day. it was quite simple: one had comfort and relaxation, one had driveability and excitement. and they were both well built, with decent quality, and styling of course is merely down to personal preference. but then audi comes in to the fray with their impressive cars, but my question is this: what does audi bring to the competition that isn't already there? you've got comfort, relaxation, driveability, excitement, quality and looks well covered. what does audi have to set it apart? i know i'm about to be screamed at, people are going to tell my i'm wrong, but that's ok - i want to be proven wrong. please, someone tell me, without brand loyalty, what audi has to make them special. and don't say looks - looks are subjective; i happen to prefer any bangle car to any car mercedes or audi has produced - with the possible exceptions of the previous model SL and the R8. someone said audi has a planted, secure feel - well, i say if you want to feel secure, go for the merc - a friend of mine who has an S class told me "it drives like a tank, and that's brilliant - it feels so much more planted than a bmw". sorry to bleat on, but please, someone prove me wrong! =)
January 20, 2009 7:38 am
 BMWPrince BMWPrince
I think what BMW is not doing enough is marketing, may it be sports concept that they are not going to build or whatever. BMW is tending towards the older generation and that is extremely dangerous. The youth is what is going to buy luxury cars nowadays. An average well qualified (after varsity) person will be able to afford this segment of cars when they are about 25. A survey done last year about who students want to work for after grad showed that Audi beat BMW in Germany for the first time to take no.1 - this was already a warning sign. BMW needs to get young guys, teens to think that their cars are cool; for them to be able to put up BMW posters on their bedroom walls. But unfortunately, I don't think BMW is doing enough. BMW used to give out free posters, they have also done away with that in order to cut costs!!! I don;t see BMWs in movies any more. The most recent BMW models and rumours are stupid granny PAS cars and huge family X6, X1 4X4, Mini E... From Audi??? R8, S3, RS4, A5 and a host of concept cars that will make people feel attracted to the brand. Seriously, BMW is falling down my scale for fashionable cars, Audi on the contrary is coming up. I will always buy a BMW, but this unpleasant trend is the result of a company that focuses too much on profitability and forgets what made BMW successful in the first place. These are aspirational products, if I don't aspire to have one, you hae failed...let this be a wake up call for that chairman of BMW, who is forever trying to please its shareholders and failing to take note of the damage Audi is doing to BMW! It is a joke that he still publically says that Audi is not a threat
January 20, 2009 2:33 pm
schnell, revealing to the actual development in sales in should not take to long for audi to overtake bmw. BMW should first try to get their electronic problems handled..
January 19, 2009 5:55 pm
 BavarianMS BavarianMS
kik marm0lade the only fanboy here is you....The Audi fanboy....Plz dont even go their.
January 19, 2009 6:05 pm
 Kaamraan Kaamraan
Uhh... Yeah I think you mean "there"
January 19, 2009 11:31 pm
 lucifa lucifa
don't be petty and pick on someone for a typo/spelling error. and bavarian MS, i disagree. i'd say roger and marm0lade are about equal.
January 20, 2009 7:23 am
 ShinyG ShinyG
I say it makes sense! Audi makes cars that are less painful to the eye, therefore they appeal a broader audience! A more expensive VW. In musical terms Audi would be pop, BMW heavy metal and Mercedes classic music. Why is that? Well, Audi sells really well but is kinda bland and repetitive. BMW "screams" in more than one way and some people don't like that. MB has all the qualities of classical music: it's easily recognizable and considered very good by default!
January 19, 2009 6:20 pm
 lucifa lucifa
a good analogy, but with one hole - bmw outsold audi worldwide.. pop is more popular than metal, being pop...
January 20, 2009 7:05 am
 BMWPrince BMWPrince
Sorry to say, but Audis are terribly boring to me.
January 20, 2009 3:32 pm
 TSLi TSLi
I don't see the big deal, I'm sure Audi have outsold BMW at least once before in a certain geographical area! If Audi pass BMW in their global sales then thats more of a time to celebrate, which is still to be accomplished. Kind of an odd thread this one.
January 19, 2009 6:47 pm
 BMWPrince BMWPrince
Exactly! BMW outsells Audi by more than 12 times in the USA, which is the largets car market in the world!
January 20, 2009 3:33 pm
 Iconic Iconic
Bayerische Motoren Werke!!!
January 19, 2009 7:01 pm
 Iconic Iconic
Audi's are nice, but extremely boring. I'm actually glad less people are buying BMW, makes it that much more exclusive (not really though).
January 19, 2009 7:04 pm
 CaymanRS CaymanRS
Well boys, and I'm going to say this one more time. With regard to the Audi vs. BMW argument, shall we put this to rest once and for all? Just search out the facts on the Internet and decide for yourselves. If you research every racing series that both Audi and BMW have ever competed in together, you will discover that Audi has so thoroughly dominated that BMW drops out and stops competing or lodges a formal protest that Audi has an unfair advantage with quattro, and attempts to have Audi banned from the series. Look it up and convince yourselves. I have owned at least one of each of these marques in every series (sedans and sports cars, no SUV?s), as well as, 4 Porsches and personal experience in both racing and daily driving has proven that the Audi is the superior machine over the BMW in every class segment. The only advantage the BMW has ever been able to legitimately claim is the handling dynamics and the tossability of its rear drive. Today, with Audi?s new quattro 40/60 rear traction bias and sports differential, even that advantage has been completely negated. Audi?s racing prowess has existed from the very beginning and continues today. As far back as pre-World War II the Auto Union (Audi) Silver Arrows completely dominated Gran Prix racing (forerunner of F1), dominating over both Mercedes Benz and BMW. The Auto Union Silver Arrows were designed by no other than Ferdinand Porsche! And finally, there's no getting around the fact that Audi will forever be the "A" car and BMW the "B" car. IMHO contributors to this forum who express fanatical opinions, but who have never driven either marque, let alone driven them in competition, are simply a source of mild amusement.
January 19, 2009 7:29 pm
 TSLi TSLi
I completely understand that this is your opinion and I respect that. But it seems you are very fond of Audi's racing career as opposed to that which is on discussion here, the cars that are on sale to the general public. Cars used in race series and those on sale are completely different beasts when it comes to the mass-production marques, unlike ferrari for example. I am very interested how you can claim that Audi has the edge over BMW in every class. Even from a completely unbiased view, this seems a very one-sided, almost fanboy-ish angle to come from. Although it has to be said that it seems I have not had the same experience as you in owning a car from every generation made, but I can comment on the 3 Series (namely 325i Coupe) and the Mk.II Audi TT (3.2 DSG), which I drove around the Nordschleife last summer. This so called racing heritage you talk of was definitely apparent in the Audi, with its firm set up, great engine and superb gearbox. Now it must be said I am far from a test track, racing legend but I was lucky enough to time myself in both cars. The Audi clocked a 9:50.46 and the 325i M Sport, a 9:39.31. You can call this fluke, luck, amateurish, whatever but I found the 3 to be a whole level above that of the TT. The turn in was so much more sharper, so much more light footed, the engine although a good 30bhp down on the TT seemed equally quick. And that 'chuck-ability' the BMW has is certainly not matched by the TT's haldex system. This is why you see, I have such a problem with your above statement. I suggest you drive an X5 around a track as well; very surprising! It seems you have taken a bunch of brochure facts and thrown them together to form an argument. Again, but for all I know you could be a racing legend!! Audi definitely deserve their limelight, in motor racing and car production but to write a large statement like yours without even showing a smidgen of praise to the other marque the sounds like THE MOST 'fanatical' argument on here. Sorry to drag on :)
January 19, 2009 10:04 pm
 lucifa lucifa
for once, TSLi, i agree with you. but more importantly, i'm interested about what you said about the TT vs 325i when you drove them on the nordschliefe - the TT is a small roadster with a larger engine, and the 325i a mid-size sedan with less power. it may be down to your driving style, but i'm impressed that the bmw was faster than the audi - a small roadster should be faster around a track than a big(ish) sedan. i think that goes to show that bmw brings their racing pedigree into their road cars with far more success than audi does, regardless of which is actually a more accomplished racing marque.
January 20, 2009 7:14 am
 TSLi TSLi
Well, thank you :D A point I should make is that when I did my first few laps around the track, the TT did seem more capable than the 325i. The fact I had 4wd under me inspired more confidence in my driving, coupled with the DSG (opposed to manual tran on the 325i), it seemed I could concentrate more on my driving. It was on my final set of laps that I got the hang of how to properly drive the BMW manual transmission on a track, after which it became a 2nd nature to me thus alowing me to take more risks on corners. The major difference between the cars was the ability to change direction quickly in the 3 series, especially on the twisty bits of the 'Ring. The speed I would go into a corner with the BMW I found could not be matched in the Audi. When I attempted a similar entry speed in the TT i had to turn the wheel a lot more to achieve the same angle of turn, by which time the 4wd system would send 60% to the rear (albeit too slowly) however losing speed in the process. This coupled to over 100 corners results in the surprising, yet inevitable lap times. Secretly I love the TT, the design is undoubtedly well proportioned. To me it exudes true german class and efficiency. But although it is a big step from the Mk.1 TT in terms of performance and handling, it still has a way to go to compete with the likes of a 3 series. I know that sounds very brash and naive, but it is all from my own experience. Note the TT's direct rival is actually the Z4, which I read is more of a drivers car than nearly all of BMW's range. Phew! :)
January 20, 2009 2:33 pm
 motorsport13 motorsport13
Mercedes Benz FTW!!!
January 19, 2009 7:40 pm
 Kaamraan Kaamraan
Before everyone attacks me for that, I only said that because Merc has nothing to do with this article at all.
January 19, 2009 11:33 pm
 wjaprep wjaprep
WHAT IS WRONG WITH THE WORLD?!?!?! Im srry, but... the 3 series is just the perfect entry level sedan, and tht means alot comming frm me, cause i am a Benz nut.
January 19, 2009 11:28 pm
 BMWPrince BMWPrince
Don't worry, if I predict correctly, this trend will not last. You see, many have been in a 3 Series family for a long time. And this better looking A4 than prev generations may tend to lure away customers from BMw who thought it was a time to experience something else. If BMW keeps on it's superior quality (and yes, I do believe that the 3 Series is a more solid car, much better built, interior and ext, especially the interior, than the A4), people are going to go back to BMW after their experience with Audi. Yes, the A4 is a nice car, it's beyond expectation from an Audi. But like so many reports have said, it is just not as good as the 3 Series in terms of handling, quality, techno advancements, performance and fuel efficiency.
January 20, 2009 3:43 pm
 James2911 James2911
Ovyd your comment was a bit rich - we are allowed to have our preferences - some of us prefer the luxurious, predictable qualities of Audi, whereas others like yourself love the handling and ride of the BMWs. No one is superior, so who are you to judge? We each enjoy our chosen marque and some of us arrogant - no need to ridicule them. TSLi, could I just point out that the TT and 3-Series are in different classes of vehicle. The TT is a small not-particularly-performance-focued coupe in the "sportscar" class, and the BMW a two door saloon. But I suppose that makes the results even more surprising :)
January 19, 2009 11:33 pm
 NISMO NISMO
Did anyone else notice that this article made no reference as to which company makes better cars? It simply states that Audi's sold better in Germany. That in mind I would say a "job well done" is due to Audi especially in the current economic conditions. Namely to their marketing staff. Audi has had a stream of brilliant commercials lately. The introduction of the halo car R8 to create buzz doesn't hurt either. So...Job well done, Audi! If nothing else I hope this inspires BMW to return to the ways that made an entire fan base that feels they have been forgotten, fall in love with BMW in the first place!
January 19, 2009 11:48 pm
 pscs pscs
...these comments sound like they're written by audi/bmw fanboys...
January 20, 2009 1:17 am
 trekkerbin trekkerbin
I agree with TSLi, I think that there should be positive competition with Audi & BMW even Benz. After all, they are all german makers, right! They all make great cars that the whole world market agrees. I am hoping to see better and better cars coming due to this positive competition, but just trying to eliminate each other.
January 20, 2009 1:52 am
 Kalos Kalos
CaymanRS ids definately South African. It was here in South Africa That BMW withdrew from the Touring car race and that fight was actually instigated by both Nissan and BMW saying that the rim size currently in use was giving the Quattro cars an advantage over rear wheel. The fact of the matter is that these guys race over possibly 4 tracks a whole season with 4 tracks being twisty in nature and thus favour the 4 wheel drive cars like Audi and Subaru. The other factor is that it blo0dy rains a lot out here so the rear drive cars will always have an advantage butwe shouldn't forget the fact that the BMW drivers had to adopt to driving left handed cars as opposed to right hand cars they have been natured in. Well, lets all wait for the M3 vs R8 lemans race. Let's not also forget that the same 'mighty Audi' has been beaten 6 - 0 since Sunday in every American Le Mans series bar 1 in 2008 by Puegeot. They are as a matter of fact pulling out their Prototype racer from the race and this coming from a car that has it's fans claiming to be a world beater - please please. If yuo talk of Mercedes racing heritage i'll accept coz you've just gotta look at MacLaren F1 car. If you talk of a pure production racing car you look at the BMW M Power series which is looked upon and acknowledged by the same Audi and other rivals as the bench mark in production sports cars. FACT.
January 20, 2009 3:36 am
 BMWPrince BMWPrince
How can you race a four wheel drive to a two wheel drive? Of course the four wheel will be quicker on straight and acceleration and wet. I think this is absolutely unfair anyway. I have never heard of any other race that BMW pulled out except in SA anyway, as in SA they do not offer 4 wheel drive BMWs, it would definately be an unfair advantage to Audi. If Audi's were so good and advertising their front wheel drive as better cars, why not race with their normal fwd cars without quattro in SA? Well, Icannot figure this out, the only conclusion I can make from this is that hey want to cheat their way to the top, using AWD while the rest of the field uses 2 wheels to propel
January 20, 2009 3:52 pm
 Decypha Decypha
Handling is subjective, some people prefer cars that put the tail out a little and others hate it. At the end of the day, I, as a BMW fan can admit that Audi deserves it. Chances are that before most of you hooked up with the woman you're with, assuming that you're male and heterosexual, you noticed her looks first before you decided to try her out... I must have mentioned earlier that, yes, initially, BMW won't be affected by their less-than-pleasant designs but loyalty can only go so far. Design is what helped GM overtake Ford in the early 20th century and if things don't change I won't be surprised if history repeats itself. Bangle apparently excused his designs by saying that his designs don't look that good on paper but look good in metal, well Audi's look good on paper and look superb in metal. And excuse me if I'm mistaken but wasn't the Merc called the "silver-arrow" and not the Auto Unions (CaymanRS)? From what I know Merc had to strip the paint on their race car at the last minute to qualify on a weight basis.
January 20, 2009 4:52 am
 howe2002 howe2002
Yeah I know what you mean. As far as I know the Auto Union was in competition with Benz back in the 30's.
January 21, 2009 9:25 pm
 ghent2008 ghent2008
http://www.truthinengineering.com/r8/?csref=online_media Oh my! The R8 is so sexy! I want one!!!
January 20, 2009 5:10 am
 BMWPrince BMWPrince
I'd rather get a pedigree from Aston or Lambo
January 20, 2009 3:54 pm
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