VW Confirms Next generation Polo is Heading to the U.S.

 VW Confirms Next generation Polo is Heading to the U.S.
New Volkswagen Polo GTI Artists Rendering / Copyright by Larson / Autoexpress

New Polo may also be produced at VW's assembly plant in Pueblo, Mexico

For years it was said that American consumers wouldn't buy those puny hatches that were the mainstay of the European auto industry. Now, no automaker can wait to introduce yet another "fuel-efficient" vehicle into the US market.

VW has announced the Polo will be coming to America (Next-generation Polo GTi rendering in picture).

VW development chief Ulrich Hackenberg announced the decision to Automotive News at the Detroit auto show saying,"The small-car segment is the fastest growing segment in the U.S.," and that American consumers had an "increasing enthusiasm for smaller, fuel-efficient cars."

When did that happen? Oh, yes, when the economy went into complete meltdown.

And even though the cost of oil is at a 5-year low and gas prices have come down sharply since the bubble last summer, it seems there has been a paradigm shift on the part of the US consumer and fuel-efficient cars are now what they want.

VW is obviously moving forward on that assumption and Hackenberg believes that oil prices will eventually rise again and drive up small-car sales even more.

US-bound Polos could possibly be produced at VW's production plant in Pueblo, Mexico, Hackenberg said too.

The next-generation Polo will be unveiled by VW at the Geneva motor show in March.

VW has not set a date for the Polo to make it to US showrooms.


Published Jan 16, 2009 12:43 pm By Alex Ricciuti

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Comments (4)

And yet American companies continue to promote the Mustang, the Camaro, and the Challenger as though its still 1969 instead of 2009.....
Jan 25, 2009 7:46 am
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You see alot of cars like this in Mexico as well (I believe the VW Polos sold there are European produced, possibly Brazilian). And of course, the size of this car is really the same size as early 80s Rabbit/Golfs and Japanese hatches. They really need to advertise the turbo diesel though, which they have ignored in the US. ~70mpg would drop people's jaw, especially in a non-hybrid. A turbo diesel Polo would make a mockery of the gas BMW Minis and Smart cars being sold in the US with unimpressive fuel consumption.
Jan 18, 2009 2:58 am
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U.S.? How about Quebec? We got alot of small hatches running around here. More Echo and Yaris hatchbacks sold here than anywhere in North America.
Jan 17, 2009 5:05 am
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The plant is in Puebla not Pueblo, its a mexican state
Jan 16, 2009 5:51 pm
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