Lincoln Concept C Unveiled in Detroit

I wouldn't assume that a Lincoln compact is being developed mostly for Europe. This car might make more sense for the USA. OPEC is trying to figure out how to double the price of oil again. If the economy improves enough that people start to buy cars again then oil prices will rise. There appears to be a growing number of American consumers who think that a luxury compact is both a green and class driven status symbol. Older American consumers have figured out that if you want to buy a large domestic sedan that you wait a couple of years for them to sink in price like a bag full of hammers. If you are a Lincoln product planner you have to try something different. Having Mazda and Volvo around can make this a relatively low cost gamble. Taking this car to Europe, though, would be an attempt to invade a market with large numbers of well loved options. I wouldn't invest in a scheme for "Lincoln Who" to crack into VW, Peugot, Renault, several divisions of Alfa, Mini, an upcoming new compact BMW, Smart, Benz A&B Class, Volvo, multiple Euro-GM divisions and lots of Japanese models that we don't see in the USA territory.