Ssangyong seeks bankruptcy protection

Ssangyong Chairman W

Parent co. may be buying a Big 3 brand

By Zack Newmark
January 9, 2009 9:10 PM
Filed Under: Asian, Corporate/Financial, Industry, Ssangyong

South Korean manufacturer SsangYong Motors will try and enter court receivership as a last ditch effort to avoid complete bankruptcy. A massive slump in the Korean auto market, as well as the global market, is believed to be the reason for their troubles.

Chinese company SAIC Motors, SsangYong's largest shareholder, has been looking for a way out of the company. Earlier in the week, Ssangyong's workers spent a day on the picket lines on news reports that the company would layoff nearly 60% of the production line force. Laborers have begun voting on a longer strike.

SAIC may be looking to dump Ssangyong in favor of purchasing a better brand. With the Big Three in Detroit hit so badly, brands like Saturn, Saab, and Volvo are now on the market. SAIC's interest in these companies has been rumored in regional press there. SAIC can keep their majority stake in Ssangyong if the automaker enters receivership, but the court will take control of the business.

Other measures proposed to save the company include cutting wages by 30 percent, employee buyouts, and early retirement. Company shares have dropped nearly 77% over the last year, with trading of company stock now suspended.

The fourth largest Korean automaker, far behind Kia and Hyundai, SsangYong began as a Jeep-builder for the U.S. Army after the Korean War. They grew over time into a company making 200,000 vehicles per year, including the SsangYong Actyon SUV and pick-up truck, the Kyron and Rexton II SUVs, and the Rodius MPV/SUV crossover. They lost nearly $75.5 million in 2008.

SsangYong mainly sells to Asia, Europe, and Australia.

Source: reuters.com

Comments

Tuner_Mad
January 9, 2009 9:36 PM
Ugh, sorry to be a little biased here, but this manufactuer should just let it go. I'm suprised how they get their terribly designed cars to sell.

BabyMilo
January 10, 2009 2:03 AM
Please no one give it to them its a waist of money, it wont be a loss

genie
January 10, 2009 6:39 AM
If you've ever stepped into some of their cars, they do have some good ideas in the interior, but god the exterior 'design' if you can call it that is just beyond dreadful. And the engine and chassis technology is lifted from late 80's. If I was SAIC, I'd rather try and buy a more modern car manufacturer, it'd be surely cheaper than trying to develop Ssangyong into the 21st century.

Schizo0223
January 10, 2009 6:49 PM
As sad as it may seem...not even Koreans are sad to see this happen. They blame everything on the aggressive labor union who only care about fattening themselves and voted to sell the company to SAIC in the first place. The company should have been left to fold years ago.

But ofcourse SAIC didn't do much to improve the company either because they didn't deliver on their promise for added investment. Infact, there is great resentment that SAIC just used SsangYong to gain the licensed engines and transmission from Mercedes and steal other manufacturing information...(ofcourse the running joke is...what is there to steal? Take those cars away to China! We don't want to see those ugly cars here anymore!)

joelynn
January 10, 2009 8:33 PM
what is Korea's number 3 maker? Is it still Daewoo?

Max_Speed
January 11, 2009 12:27 AM
I think is still Daewoo, but now they call it Chevrolet after GM bought them.

Max_Speed
January 11, 2009 12:28 AM
There's also the Renault-Samsung vehicles.

plasma_cluster
January 11, 2009 12:57 AM
isnt this the one that makes the CEO "x5"

Sedaer
February 24, 2009 7:56 PM
Kill them just kill them,ssang yong make rubbish cars big waste of time and money.

:(

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