Hyundai offers unprecedented WalkAway vehicle return program

 Hyundai offers unprecedented WalkAway vehicle return program
Hyundai Assurance program

Hyundai is first ever automaker to offer job loss insurance on new car loans

Want to buy a new car but are worried you just might lose your job in these unsure times? Well, Hyundai now has an answer for that.

In an unprecedented move by an automaker, Hyundai is now offering buyers of new cars free job loss insurance that allows customers to return vehicles penalty-free if they become unemployed within 12 months of buying a new Hyundai.

"In this uncertain economy, we are looking for ways to reassure shoppers that Hyundai still represents the best value in the auto industry," said John Krafcik, President and CEO of Hyundai Motor America, in a press release.

The Hyundai Assurance Program will be done in conjunction with WALKAWAY USA, an automotive retail services company. The Hyundai program will be a private label version of WALKAWAY's Protection for Automotive Financing service.

Hyundai is hoping the program will work as an incentive to customers, as did their 10-year, 100,000 mile powertrain warranty protection which began a decade ago, which helped dispell perceptions of Hyundai as a poor-quality automaker.

Hyundai is betting that the straight-forwardness of their campaign will be reassuring to prospective buyers. Customers who find themselves unemployed within 12 months of buying a Hyundai can simply drop off the car at their dealer and stop paying the loan.

 

Source: Hyundai Motor America

Hyundai Teams with WALKAWAY USA to Offer Consumers One-of-a-Kind Vehicle Return Program

Hyundai Motor America announced today an agreement with WALKAWAY USA, LLC to offer consumers unique financial protection in this uncertain economic environment called the "Hyundai Assurance Program." Beginning today, Hyundai will provide a private label version of WALKAWAY(R) Protection for Automotive Financing as a complimentary 12-month vehicle return program provided on every new Hyundai that is financed or leased at participating dealers. WALKAWAY USA, LLC is a wholly-owned subsidiary of EFG Companies, a Dallas-based, national performance management company serving the retail automotive industry.

The Hyundai Assurance Program expands the protection offered through "The Hyundai Advantage: America's Best Warranty," which has provided 10-year, 100,000-mile powertrain protection to Hyundai owners for a decade. The Hyundai Assurance Program is complimentary for one full year, covers all Hyundai models and is available to everyone.

"In this uncertain economy, we are looking for ways to reassure shoppers that Hyundai still represents the best value in the auto industry," said John Krafcik, acting president and CEO, Hyundai Motor America. "Our agreement with WALKAWAY allows us to offer a unique form of financial protection in all 50 states for the first time by an automaker."

The Hyundai Assurance Program, the first of its kind for an automaker in the U.S. auto industry, will be offered to Hyundai exclusively by WALKAWAY USA. WALKAWAY USA holds the exclusive U.S. distribution license to the WALKAWAY program originated in Canada. Since its introduction in Canada in 2000, WALKAWAY has made it possible for consumers to walk away from over $35 million in automotive-related debt and has provided WALKAWAY retailers with a competitive sales advantage.

"We are pleased to collaborate with Hyundai in offering this program through an automaker for the first time in the United States," said Paul Budvitis, president of WALKAWAY USA, LLC. "WALKAWAY is one of the most innovative products to hit the auto-finance marketplace, addressing consumers' most pressing challenge to purchasing a new car in today's economy."

The Hyundai Assurance Program complements America's Best Warranty as standard protection on new vehicles financed or leased from a participating Hyundai dealer, and supplements all existing consumer incentives. The program is available to any consumer, regardless of age, health, employment history or financed amount of the vehicle. The program is complimentary for the first 12 months of the financing or lease date for vehicles financed through Hyundai Motor Finance Company and other third-party lenders and financing sources.

For more details about the Hyundai Assurance Program, please visit http://www.hyundaiusa.com/ or http://www.hyundaiassurance.com/.

 

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 Mike.F1 Mike.F1
This is a very bold move to say the least... will be interesting to see how this idea pans out over the next few months
January 6, 2009 12:38 pm
 radmeister radmeister
Great idea, now this is how a car company should be run.
January 6, 2009 1:01 pm
 ivanpriest ivanpriest
Certainly a great idea. This will attract more customers with the launch of Genesis sedan and coupe.
January 6, 2009 1:46 pm
 plasma_cluster plasma_cluster
its still a hyundai
January 6, 2009 2:26 pm
 radmeister radmeister
It's still better than a GM :P
January 7, 2009 4:11 pm
 raiders22227 raiders22227
very good idea
January 6, 2009 2:48 pm