2010 Hyundai Equus Renderings Emerge

New Hyundai flagship model will be a rear-wheel drive V8 luxury sedan to rival those of premium brands

2010 Hyundai Equus Teaser Rendering
2010 Hyundai Equus Teaser Rendering
2010 Hyundai Equus Teaser Rendering

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Comments (14)

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afterace2

Well, it looks like a bloated Genesis, plus the side "kink" over the rear wheels remind me of Challanger and BMW CS, but it still looks very nice, and quite expensive. Astronomical improvement over the current one, for sure.

January 5, 2009 12:12 pm

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lucifa

it looks great, and a big V8 is a nice touch, but it's still a korean car, and the korean car makers just don't have the luxury engineering know-how of the japanese, let alone the germans. if this was built in germany, it'd probably turn out to be a great car, but, sadly, no dice; it'll still be for the not-quite-successful. which is a shame, because it looks good..

January 5, 2009 12:59 pm

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hata0101

do you know Hyundai is one of the world largest industry/ manufacturer loaded with money & technologies? 30 years ago, nobody can imagine Japanese cars can do the job, but look at them now. back in 89, same kinds of comments for Acura/ Lexus// Infiniti...look at them now. well, it's another sign that big 3 can't survive anymore. they just couldn't catch up with European/ Japanese & now Korean.

January 5, 2009 4:29 pm

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RS5

Lucifa, Hyundai has been in the luxury market for at least two decades by now. These cars have mostly been sold in Korea and a very small number of other countries. There, they are worthy competition to their German and Japanese counterparts. Point is, Hyundai has been perfectly capable of producing luxury vehicles for a fair amount of time.

January 5, 2009 10:16 pm

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dmanero

Wow, Hyundai is really stepping up with coming out with designs that are eye catching, first the Genisis program and now this this.

January 5, 2009 1:11 pm

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xLumino

I don't want to be such prejustice like Lucifa. I can imagine, Hyundai is on a great way to become a carmaker for a wide spride clientel. They have to try it, I think. A 400hp-Sportssedan is a high goal. I wish there all the best. When I saw the first pic, I thought about Mercedes S and about the rear: it reminds alot to Honda Legend. It looks good, but it can be more unique

January 5, 2009 1:35 pm

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GmBHcarfanatic

mercedes s-class. yeap, it is.

January 5, 2009 1:40 pm

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politz

Yeah, it looks like a Genesis on steroids, and maybe that's a good thing after all. PS: The renderings show two options for the C-pillar design... one with an extra window and a more european look, and the other with a thicker pillar and a more american look... hope they keep the stronger, sportier second option.

January 5, 2009 3:34 pm

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ATTESA45

I like new Hyundai espiacially Genesis. Just sad Genesis have poor quality of leather seats. But he use a music system which use Genesis and Rolls Royce

January 5, 2009 6:36 pm

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sub39h

i think it's slightly arrogant of Hyundai. BMW, VW, Audi, Lexus and Jag *together* can't crack the almighty S-Class's stranglehold on this market. I don't see how Hyundai is going to manage it, especially in this economic climate. i have to concede it's good looking tho!

January 5, 2009 7:40 pm

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2 replies

sub39h

by "together" i mean the fact that the S-Class outsells them all singlehandedly, or so i read...

January 5, 2009 7:41 pm

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hata0101

it doesn't mean to outsell or out-class the S-Class, it's still the benchmark luxury sedan. it's the matter of getting the market share. it's just a flagship for the brand to proof Hyundai can do it, & bring more sell in general for the whole line of products. just like NSX & GT-R, to name a few of the similar purpose...

January 5, 2009 7:58 pm

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abugatti

Hyundai used to build one of the cheapest cars in the world, just like Toyota did 30 years ago. and Toyota came out with Lexus and it became one of the finest car in the world. you never know how Hyundai will be like may be even 10 years later from now...they are really steping up!

January 5, 2009 8:20 pm

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boyke69

I think it looks decent. Hyundai, I think it's time for you guys to make a luxury brand, like what Toyota and Nissan and Honda did in the 80s and 90s.

January 6, 2009 11:10 am

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