Toyota expected to report first loss in 70 years

Poor auto sales, a strong Yen, and weak US Dollar are the causes

2009 Toyota Camry Hybrid
2009 Toyota Camry Hybrid

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Comments (17)

 Motor_Yakuza Motor_Yakuza
OMG, the hell has frozen...
December 19, 2008 11:38 am
 gorgonzola gorgonzola
it was about time...for total unimaginative cars not to make profit for f**k sakes....
December 19, 2008 11:46 am
 asif asif
not as unimaginative as bloody VW!
December 19, 2008 12:28 pm
 car-o-bar car-o-bar
Why would you say VW makes unimaginative cars? Except for the Routan (Town and Country), I like their line up. VW's problem has been again currency oriented. It is not a Luxury brand, perhaps more premium than Japanese car brand image, but their pricing is always high, much higher than the Japanese brands. Unfortunately, their attempts to move up scale with Phaeton did not help. I own and BMW 7 series and I have driven a friend's Phaeton, and I can tell you the Phaeton is far more luxurious, comfortable, and exhilarating than my Bimmer. I also have a Toureg and it is every bit as good as the platform cousins Cayenne and Q7, but yet again, the brand image does not go with the pricing. VW is Europe's largest and world's 3rd or 4th largest.
December 19, 2008 1:20 pm
 Motor_Yakuza Motor_Yakuza
Dude c'mon, VW is boring, except maybe 4 the sirocco, I'm not a big fan of Toyota's actual design language either, but the VW's are just ugly,I don't know what ppl see in those cars.
December 19, 2008 1:37 pm
 rcw rcw
To car-o-bar, I agree with you. ANY VW is going to have more appeal, better dynamics and be more interesting than any equivalent Japanese brand. Period. The slightly higher price point is causing people to forget what VW is, which is a entry price into a German car that the other German makers have not been able to match yet. Also, when adjusted for price, VW's are every bit as "over engineered" as Mercedes. They might cost more than a Honda/Toyota but it's a hell of a lot more car than a Honda/Toyota. These are not supposed to be Ferrari's so I don't understand all the "boring" comments. They are just everyday cars with better features, engineering and dynamics that your average car. Not sports cars or self-proclaimed BMW beaters. This just shows the expectation most people have on VW, that it's something is not trying to be. That is my perspective.
December 19, 2008 1:58 pm
 car-o-bar car-o-bar
Thanks RCW. I agree VW are over engineered cars but that's what makes them intriguing. Japanese cars are all mundane and boring. Toyota in particular is the most ugly and boring of all. More boring and predictable than a cup of Vanilla ice cream.
December 19, 2008 2:18 pm
 Motor_Yakuza Motor_Yakuza
No way, Toyota and VW are about the the same, right now, boring cars for +50 years old ppl, with a small plus 4 Toyota, that looks a lil' better, and another small plus in previous models(Toyota had the Supra, the Celica and others), but Honda/Acura is something else, Acura is something special, a luxury brand, and Honda it looks better, it drives better and it feels better then VW or Toyota, oh and even Mazda is way cooler then VW.
December 19, 2008 2:49 pm
 BemWee BemWee
" ANY VW is going to have more appeal, better dynamics and be more interesting than any equivalent Japanese brand ". Cocaine is helluva drug...
December 20, 2008 1:59 am
 rcw rcw
Sorry for the typos above...
December 19, 2008 1:59 pm
 genie genie
Thats a perfect picture for this article, a biege camry, as boring as their entire range. And VW more boring than Toyota? Whilst most VW cars don't exactly get my rocks off, Toyota are in an whole separate league of biege, whitegoods design and engineering.
December 19, 2008 2:39 pm
 ericthedog ericthedog
VW over engineered ... bwwwahahahahaha , yeah right , and so are my socks . Vag group is just clever marketing. Thier products are no better than any other manufactures .
December 19, 2008 3:07 pm
 Joe_Limon Joe_Limon
For those of you saying vw's aren't boring. Have you watched any of their recent commercials? Their target market is "low ego emissions" point and case.
December 19, 2008 3:42 pm
 rcw rcw
Whatever...
December 20, 2008 5:26 am
 9TNine 9TNine
VW are doing okay in Europe. However, no one wants a Camry - literally - so Toyota don't sell them there anymore! no one bought them because they are crap! But the American market loves 'em. Shows you some people just cannot drive....
December 21, 2008 3:42 pm
 archytype archytype
Did you bloggers not read the *f'n article? There's a global recession and a U.S. depression accounting for a 40% sales reduction for the year2year, factor that issue with imported cars being sold at weakened U.S. currency.
December 22, 2008 12:18 am
 jmg jmg
You can complain all you like about Toyotas being ugly and uninspired. But the fact of the matter is is that the majority of drivers just want to get from point A to point B safely and reliably. Toyota and Honda have long histories of making cars that do both. That's why Toyota and Honda are in their position and GM and Ford are in theirs. I have 2 Toyotas (1 that's over 22 years old) and both are great cars.
December 25, 2008 3:15 am