Toyota expected to report first loss in 70 years

2009 Toyota Camry Hybrid

Poor auto sales, a strong Yen, and weak US Dollar are the causes

By Zack Newmark
December 19, 2008 3:26 PM
Filed Under: Corporate/Financial, Industry, Japanese, Toyota

Proving that no company is insulated from the current financial crisis Toyota Motor Corp. will reportedly file their first annual loss since the company's first year in business. Loss of sales, and a strong Yen are seen as the key problems with this year's report. The 70-year-old company last posted a loss in 1937-38.

Despite making a 140 billion Yen ($1.57 billion) profit in the first half of the year, currency fluctuations took a toll on the company. As the value of the Yen rose, the value of each overseas sale went down. This was especially problematic as the US Dollar has been on a downward slide most of the year. Currency losses for the first six months were in the 300 billion Yen ($3.38 billion) range.

Local newspapers in Japan are reporting that Toyota will post an operating loss for the fiscal year despite the first-half profit.

One analyst told Automotive News the loss should not be Earth-shattering. "Toyota has been expected to post (consolidated) losses for the second half, but it would be a surprise if the loss became so big that it would more than wipe out the first-half profits," said Koji Endo, an auto analyst for Credit Suisse.

Endo continued to say that the Japanese automaker will be under increased pressure from shareholders to cut costs across the board, including steel and material procurement.

A spokeswoman for Toyota would not comment on media inquiries. Fiscal year-end is March 30, 2009. Toyota's year-end report will likely come in May.

 

Source: Autonews.com (sub req)

Comments

Motor_Yakuza
December 19, 2008 3:38 PM
OMG, the hell has frozen...

gorgonzola
December 19, 2008 3:46 PM
it was about time...for total unimaginative cars not to make profit for f**k sakes....

asif
December 19, 2008 4:28 PM
not as unimaginative as bloody VW!

car-o-bar
December 19, 2008 5:20 PM
Why would you say VW makes unimaginative cars? Except for the Routan (Town and Country), I like their line up. VW's problem has been again currency oriented. It is not a Luxury brand, perhaps more premium than Japanese car brand image, but their pricing is always high, much higher than the Japanese brands. Unfortunately, their attempts to move up scale with Phaeton did not help. I own and BMW 7 series and I have driven a friend's Phaeton, and I can tell you the Phaeton is far more luxurious, comfortable, and exhilarating than my Bimmer. I also have a Toureg and it is every bit as good as the platform cousins Cayenne and Q7, but yet again, the brand image does not go with the pricing. VW is Europe's largest and world's 3rd or 4th largest.

Motor_Yakuza
December 19, 2008 5:37 PM
Dude c'mon, VW is boring, except maybe 4 the sirocco, I'm not a big fan of Toyota's actual design language either, but the VW's are just ugly,I don't know what ppl see in those cars.

rcw
December 19, 2008 5:58 PM
To car-o-bar, I agree with you. ANY VW is going to have more appeal, better dynamics and be more interesting than any equivalent Japanese brand. Period. The slightly higher price point is causing people to forget what VW is, which is a entry price into a German car that the other German makers have not been able to match yet. Also, when adjusted for price, VW's are every bit as "over engineered" as Mercedes. They might cost more than a Honda/Toyota but it's a hell of a lot more car than a Honda/Toyota. These are not supposed to be Ferrari's so I don't understand all the "boring" comments. They are just everyday cars with better features, engineering and dynamics that your average car. Not sports cars or self-proclaimed BMW beaters. This just shows the expectation most people have on VW, that it's something is not trying to be. That is my perspective.

car-o-bar
December 19, 2008 6:18 PM
Thanks RCW. I agree VW are over engineered cars but that's what makes them intriguing. Japanese cars are all mundane and boring. Toyota in particular is the most ugly and boring of all. More boring and predictable than a cup of Vanilla ice cream.

Motor_Yakuza
December 19, 2008 6:49 PM
No way, Toyota and VW are about the the same, right now, boring cars for +50 years old ppl, with a small plus 4 Toyota, that looks a lil' better, and another small plus in previous models(Toyota had the Supra, the Celica and others), but Honda/Acura is something else, Acura is something special, a luxury brand, and Honda it looks better, it drives better and it feels better then VW or Toyota, oh and even Mazda is way cooler then VW.

BemWee
December 20, 2008 5:59 AM
" ANY VW is going to have more appeal, better dynamics and be more interesting than any equivalent Japanese brand ". Cocaine is helluva drug...

rcw
December 19, 2008 5:59 PM
Sorry for the typos above...

genie
December 19, 2008 6:39 PM
Thats a perfect picture for this article, a biege camry, as boring as their entire range. And VW more boring than Toyota? Whilst most VW cars don't exactly get my rocks off, Toyota are in an whole separate league of biege, whitegoods design and engineering.

ericthedog
December 19, 2008 7:07 PM
VW over engineered ... bwwwahahahahaha , yeah right , and so are my socks .

Vag group is just clever marketing. Thier products are no better than any other manufactures .

Joe_Limon
December 19, 2008 7:42 PM
For those of you saying vw's aren't boring. Have you watched any of their recent commercials? Their target market is "low ego emissions" point and case.

9TNine
December 21, 2008 7:42 PM
VW are doing okay in Europe. However, no one wants a Camry - literally - so Toyota don't sell them there anymore! no one bought them because they are crap! But the American market loves 'em. Shows you some people just cannot drive....

archytype
December 22, 2008 4:18 AM
Did you bloggers not read the *f'n article? There's a global recession and a U.S. depression accounting for a 40% sales reduction for the year2year, factor that issue with imported cars being sold at weakened U.S. currency.

jmg
December 25, 2008 7:15 AM
You can complain all you like about Toyotas being ugly and uninspired. But the fact of the matter is is that the majority of drivers just want to get from point A to point B safely and reliably. Toyota and Honda have long histories of making cars that do both. That's why Toyota and Honda are in their position and GM and Ford are in theirs. I have 2 Toyotas (1 that's over 22 years old) and both are great cars.

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