Mercedes-Benz Announces CLS Grand Edition with new fashion ambassador Julia Stegner

Mercedes CLS Grand Edition
Mercedes CLS Grand Edition

On sale next month, in stores by March, and premiering at Fashion Week Berlin

Mercedes-Benz has announced the launch of the new Mercedes-Benz CLS Grand Edition, and they are doing so with German model Julia Stegner. Stegner will be the new face of the Mercedes-Benz fashion division, starting with Fashion Week Berlin 2009.

So why Stegner? Anders Sundt Jensen, VP of Brand Communications at the company said, "She particularly represents the connection between German origin and international flair. That's why in our key visual we have very consciously placed Julia Stegner together with the new Mercedes-Benz CLS Grand Edition, which will be launched on the market in March 2009."

Stegner is wearing a daring Anne Valerie Hash ensemble attached to a matte finished "Designo Magno Platin" CLS 350 CGI Grand Edition. Interior is in "maron" leather, touched with five-spoke 18" AMG light alloys. The four-door coupe is meant to be elegant and sporty, but with the luxury touches found on a sedan.

Of the project, Stegner said, "Mercedes-Benz and fashion - they really fit together well. I think Mercedes-Benz cars are chic - just like fashion. So I'm delighted to be the international fashion brand-ambassador for Mercedes-Benz."

Sales of the car will begin in January, coinciding with the public appearance of the car on the Mercedes-Benz Fashion Week Berlin red carpet at the end of January. The Mercedes-Benz CLS Grand Edition will hit the market in March 2009.

Source: Daimler
Published Dec 18th, 2008 11:56pm By Zack Newmark

New face of Mercedes-Benz Fashion Week Berlin 2009: Julia Stegner is the new face of the international fashion activities of Mercedes-Benz

The fashion activities of Mercedes-Benz in over 20 countries now have a new face. International top model Julia Stegner will make her first appearance as the fashion brand-ambassador at the Mercedes-Benz Fashion Week Berlin Autumn/Winter 2009, which will take place from 28 January to 1 February 2009 at Bebelplatz, in the heart of Berlin. At a recent photo shoot for the new key visual, Julia Stegner posed together with the Mercedes-Benz CLS 350 CGI Grand Edition in outfits by Anne Valerie Hash. The new key visual will appear on advertisements, posters and vehicles at the only German fashion show that ranks among the top international events.

"With Julia Stegner as brand ambassador, we have given our long-term, international fashion activities a fascinating and world-famous face," says Anders Sundt Jensen, Vice President Brand Communications Mercedes-Benz Cars. "She particularly represents the connection between German origin and international flair. That's why in our key visual we have very consciously placed Julia Stegner together with the new Mercedes-Benz CLS Grand Edition, which will be launched on the market in March 2009." The unique, four-door coupe features an unusual design that combines the sporty elegance of a coupe with the flair of a luxury sedan. Sales of this special model are scheduled to start in January, 2009.

Michelangelo di Battista, one of the most sought-after fashion photographers in the world, staged the encounter between the top model and the design trendsetter by the Stuttgart based carmaker. "The idea was to pick up the red carpet situation at the Mercedes-Benz Fashion Weeks and thus create a strong connection between fashion and the vehicle's elegance," explains Michelangelo di Battista. The design of the key visual is based on the link between Mercedes-Benz Design and fashion: style, elegance and luxury. "Mercedes-Benz and fashion - they really fit together well. I think Mercedes-Benz cars are chic - just like fashion. So I'm delighted to be the international fashion brand-ambassador for Mercedes-Benz," says Julia Stegner.

For the Mercedes-Benz Fashion Week Berlin Autumn/Winter 2009, the international top model will fly in from New York, where she has been living since 2004. "I'm very much looking forward to the Mercedes-Benz Fashion Week Berlin. Berlin is such a vibrant city. I really like to be there," says Julia Stegner.

Facts on the key visual

Photographer: Michelangelo di Battista (c/o MANAGEMENT + ARTISTS + ORGANIZATION)
The Italian from Milan ranks among the world's most sought-after fashion photographers. He regularly works for brands like Hugo Boss, Guerlain, L'Oréal, Moschino, Nina Ricci, Shiseido and Versace, along with international fashion magazines like Vogue Italia, GQ Italia and Harper's Bazaar. He now lives and works in London, Paris and New York.

Model: Julia Stegner, international fashion brand-ambassador for Mercedes-Benz

The German model from Munich was discovered at the famous Oktoberfest in her home town. Her international breakthrough came in 2003, when she opened the Yves Saint Laurent show. Since then, her career has enjoyed a meteoric rise. Julia Stegner has appeared on the covers of most international fashion magazines and in many advertising campaigns for designers, including Chloé, Dolce & Gabbana, Escada, Guerlain and Hugo Boss. In addition, she is one of the most popular catwalk models in the world. She presents fashions by top designers such as Chanel, Givenchy, Calvin Klein, Ralph Lauren, Alexander McQueen, Valentino, Versace and Victoria's Secret. Julia Stegner lives in New York and is actively involved with UNICEF.

Vehicle: Mercedes-Benz CLS 350 CGI Grand Edition

Exterior colour: matt finish "designo magno platin"
Interior design: designo leather "maron"
Rims: 18" AMG light alloy wheels in 5-spoke design
Market launch: March, 2009; Sales start: January, 2009

Outfits: Clothing by Anne Valerie Hash.

Since her first fashion show in July, 2000, the designer has been the shooting star of the French fashion scene. She has developed a unique style based on deconstructing male clothing. Her first model was a pair of men's trousers that became a dress. These days she has moved away from walking the line between male and female fashions and is increasingly integrating light and feminine elements into her designs like flowing silk, embroidered veils and braided trimming, although her signature style remains deconstructed male fashions. In addition to prêt-à-porter collections, Anne Valerie Hash also creates Haute Couture and in 2008 she was made a permanent member of the official Haute Couture List. Her unique creations are worn by many stars, including Cate Blanchett, Naomi Watts, Uma Thurman, Nicole Richie and Gwyneth Paltrow.

Stylist: Catherine Baba

Australian-born Baba has been living in Paris for 15 years and has worked for Chanel, Givenchy, Balmain and Ungaro. Today, she works as a freelance stylist and consultant for a number of fashion houses and designers. She has also worked for leading magazines like Dazed and Confused, Glamour Italia, Stiletto, Tank and all international editions of Vogue.

Hair stylist: Valentin

Valentin started his career in the 1970s in Paris and worked closely with Helmut Newton and Guy Bourdin. His technical abilities and natural flair for glamour have made him a favourite hair stylist among influential fashion photographers like Paolo Roversi, Solve Sundsbo, Peter Lindbergh and Michelangelo di Battista. He also regularly works for famous designers and fashion houses like Chanel, Yves Saint-Laurent, Dior, Valentino, Jean Paul Gaultier and Yohji Yamamoto. Many stars and top models like Penelope Cruz, Ines de la Fressange, Linda Evangelista, Juliette Binoche and Laetitia Casta are delighted with his talent.

Make-up artist: Dotti (c/o MANAGEMENT + ARTISTS + ORGANIZATION)

The Australian, who has made New York and Paris her home, is booked by international fashion photographers and magazines and is a favourite make-up stylist for advertising campaigns by top labels like Guerlain, Les Copains, L'Oréal Professional, Escada, Emanuel Ungaro and Versace. She is also popular among many leading stars like Cate Blanchett and Maggie Gyllenhall. Dotti learned the trade from Pat McGrath, one of the leading make-up artists in the fashion world.


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Comments (7)

_M7_ _M7_
:( not that cool as the first one
Dec 21st, 2008 9:34am
0 0
radmeister radmeister
Anthropos, mercedes doesn't release 50 Cent special editions with 24" chromes. They focus on the things not so easily changed, any clown can order a different set of wheels when he purchases the car and they will be put on by the dealer. Ask the dealer for custom leather and trim and see what they tell you..Their special editions are about finer leathers and trims, and i will bet this thing has a gorgeously crafted interior.
Dec 19th, 2008 11:01pm
0 0
abramo abramo
This comment board is being censored. My negative comment on this subject has been deleted. I realize that only positive or "harmless" comments are allowed. I have no problem with moderating comments for improper language (as I am not in the custom of using such language) but censorship of negative comments is another matter. It renders the board worthless. Shame! Shame! Shame!
Dec 19th, 2008 6:24pm
0 0
Anthropos Anthropos
"maron" leather and 18" wheels (which Mercedes makes in 19" and look much better)... We are looking at a major revolution here, people! This is quite a special "special edition" (sarcasm)
Dec 19th, 2008 11:19am
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afterace2 afterace2
i love it too, probably because of that baby in front of it
Dec 19th, 2008 7:42am
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BabyMilo BabyMilo
i like it, im not usually fond of special editions but i like this one... (probably becuase it is the CLS and i love that car)
Dec 19th, 2008 7:06am
0 0