Top six automakers report 30 to 47 percent sales drop - a 26 year low

November 2008 automakers sales chart

US market sales are down to a 26 year low - GM sales fall 40 percent for November, 47 percent for Chrysler

By Alex Ricciuti
December 3, 2008 4:52 PM
Filed Under: American, Corporate/Financial, European, German, Industry, Japanese

Could things possibly get worse? Maybe not, but they may stay this bad through 2009 and that may mean a completely different auto industry landscape in the United States a year from now.

November sales figures are in and they're not looking good for anybody, including the formerly fearsome Japanese brands.

For November 2008, compared to the same month last year, GM sales were down more than 40 percent. Chrysler's were down 47 percent. Ford seems to be doing much better, they were down only 30 percent compared to an overall drop of 36 percent for the industry as a whole.

This collapse in sales has also hit Japanese import brands in the US market. Nissan sales were down 42 percent, Toyota almost 34 percent and Honda was at a 31 percent drop.

Adjusted for an annual rate, November sales reflect a US market of 10.8 million vehicle sales per year. This overall market number is important. Sales in the US peaked at around 17 million in the 2000s. Where that sales number now goes could determine whether one or two of the Big 3 survive 2009. Chrysler and GM are in the worst positions in terms of falling sales and a lack of cash. Both automakers are in desperate need of operating capital and are anxiously awaiting news on a government bailout.

Sales are at the lowest they've been in 26 years. Per capita sales are down to lows not seen since the 1950s.

Source: detnews.com

Press Release (Click to expand)

November auto sales
U.S. light-vehicle sales totals, individual automaker results and market share for November compared with November 2007.
  November 2008
Maker volume % change
from 2007
% mkt
share
YTD
volume
% change
from 2007
YTD %
mkt share
GM 153,404 -41.3% 20.5% 2,734,789 -21.9% 22.1%
Toyota 130,307 -33.9% 17.4% 2,075,711 -13.4% 16.8%
Ford 122,723 -30.5% 16.4% 1,842,641 -19.5% 14.9%
Chrysler 85,260 -47.1% 11.4% 1,363,309 -27.7% 11.0%
Honda 76,233 -31.6% 10.2% 1,342,680 -5.4% 10.9%
Nissan 46,605 -42.2% 6.2% 889,248 -9.1% 7.2%
Volkswagen 21,342 -21.5% 2.9% 288,847 -3.6% 2.3%
BMW 19,801 -26.7% 2.7% 281,942 -6.8% 2.3%
Hyundai 19,221 -39.7% 2.6% 377,705 -10.2% 3.1%
Kia 15,182 -37.2% 2.0% 258,753 -8.0% 2.1%
Mazda 14,134 -31.3% 1.9% 245,984 -9.3% 2.0%
Mercedes-Benz 14,112 -38.2% 1.9% 206,609 -8.7% 1.7%
Subaru 13,706 -7.8% 1.8% 170,412 1.2% 1.4%
Mitsubishi 5,096 -36.2% 0.7% 92,687 -24.7% 0.8%
Suzuki 3,216 -46.3% 0.4% 81,211 -14.1% 0.7%
Jaguar/Land
Rover
2,755 -49.6% 0.4% 40,910 -30.5% 0.3%
Smart USA 1,889 NA 0.3% 22,281 N/A 0.2%
Porsche 1,378 -48.2% 0.2% 23,881 -24.9% 0.2%
Maserati 158 -48.2% 0.0% 2,245 1.9% 0.0%
Ferrari 137 3.0% 0.0% 1,479 -2.1% 0.0%
Isuzu 130 -73.8% 0.0% 4,569 -30.8% 0.0%
TOTAL 746,789 -36.7% 100.0% 12,347,893 -16.3% 100.0%
GM includes Buick, Cadillac, Chevrolet, GMC, Hummer, Pontiac, Saab and Saturn. Ford includes Lincoln, Mercury and Volvo. Chrysler includes Chrysler, Dodge and Jeep. Volkswagen includes Audi and Bentley. BMW includes Mini and Rolls-Royce. Toyota includes Lexus and Scion. Honda includes Acura. Nissan includes Infiniti.
Figures are not adjusted for selling days.
Source: Autodata Corp.

Comments

Joe_Limon
December 3, 2008 7:04 PM
oh snap! everyone's in the same boat. Those porsche numbers bring a tear to my eye. Bout time there over valued cars took a 48% loss in sales.

radmeister
December 3, 2008 8:33 PM
Yeah they may be down 48%, but the difference is that Porsche can still net a profit at the end of the year even with a 48% drop in sales. They are run completely different than the big 3 which are a quantity seller and have the infrastructure to only net a 7% profit if sales stay above 17mil. Also, this is only US, Porsche and VW still sell well in countries not affected as much by this economic "crysis"

Joe_Limon
December 3, 2008 10:48 PM
Well, no duh, if you are able to mark your cars up an average of $28000 of course you are going to come out slightly ahead with reduced material and labour costs.

lucifa
December 4, 2008 2:54 AM
i think it's quite amusing that, for all everyone b****es and moans about bangle's styling, bmw still out-sold merc by about 5.5k cars. =)

JackJack
December 4, 2008 10:00 AM
I cannot understand a that a company that sells 153000+ cars in a month in one country (with a drop of 41%) cannot make a profit. It doesn't make logical sense? How bad must you manage your assests & Cashflow. I know that the "Big 3" don't offer the best products on the market, but they are still selling fairly large volumes. What are they doing?? This is really shocking. Porsche sell less and 1% THAT'S 1% OF GM'S SALES, yet they make a huge profit and even want to buy VW. How does that work. Is it really the company or the management that needs help from the Government??

joelynn
December 4, 2008 2:42 PM
have subaru and maserati gone up overall this year? (though maserati has dropped 48% this month)

joelynn
December 4, 2008 2:46 PM
also I'm surprised how few makers there are in USA compared to Europe... no french companies or FIAT brands or VWs other brands

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