Chrysler Turnaround Plan Highlights

Chrysler Chairman and CEO Bob Nardelli

By Thami Masemola
December 3, 2008 3:52 PM
Filed Under: American, Chrysler, Corporate/Financial, Industry

Chrysler LLC has a plan to rescue itself. With US Federal government money. The plan is quite detailed, as any plan to save a billion-dollar business would be. So we'll highlight just some of these.

The company says it has made several changes to itself as a matter of strategy since it became independent of the DaimlerChrysler grouping. About 1.2 million units of capacity were eliminated, fixed costs reduced by $2.4 billion, and improved its standing on the JD Power quality scores.

However, Chrysler still needs funding to prop up its cash flow, no thanks to the current credit crunch and buyers not walking out of dealer floors with as many cars as they did a few years ago. The money will be split, among others, in the following ways: $8.0 billion in payments to parts suppliers, $900 million in wages and $500 million in healthcare and legacy costs.

Chairman and CEO Robert Nardelli also says he will cut down his salary quite drastically. "I receive a salary of $1 a year," he said. "I have no employment contract, no change of control agreement, no "golden parachute," and receive no health care or life insurance benefits from the company. We are committed to negotiate concessions from all of our constituents." Furthermore the CEO believes Chrysler will be in a position to start paying back a possible loan in 2012.

Nardelli says his company is geared towards making a commitment of sustainable product, beginning with 24 major launches from 2009 right up to 2012 of all types of vehicles, most of which will be vastly improved to cope with current economic and environmental requirements. Why it's taken Chrysler this long to go this route is a question many are asking.


Press Release (Click to expand)

Highlights of Chrysler LLC Plan Submitted Today to the Senate Committee on Banking, Housing and Urban Affairs and the House Committee on Financial Services  

  • Chairman and CEO Robert Nardelli looks forward to testifying before the committees later this week

  • Chrysler will urge the immediate adoption of legislation that will allow domestic automakers to weather the current national economic crisis and continue to invest in industry-leading products, technologies and vehicles of the future

  • Full plan attached as pdf file

  Washington, D.C., Dec 2, 2008  - 

  • The first question is, what changes has Chrysler made to help itself? Since Chrysler became an independent company in 2007: 

    • We eliminated over 1.2 million units of capacity, or 30 percent; 

    • We reduced fixed costs by $2.4 billion and, separated over 32,000 employees – including 5,000 on the Wednesday before Thanksgiving. And at the same time … 

    • We invested in product improvements – over half a billion dollars in our first 60 days; 

    • We improved our latest JD Power quality scores, and reduced our warranty claims by 29 percent;
      Part of our business model transformation includes alliances and partnerships – for example – the agreements to produce vehicles for VW and for Nissan. As a result, through the first six months of the year, Chrysler met or exceeded our operating plan, ending the first half with $9.4 billion unrestricted cash.

  • Why does Chrysler need the funding? We need to address the unprecedented drop in vehicle sales caused by the financial crisis. U.S. sales are down from a 17 million unit selling rate in early 2007, to an estimated 11 million unit selling rate for the fourth quarter of 2008 – a 38 percent decline. We lost 20 percent of our sales virtually overnight when the financial market crisis forced us out of the consumer lease business. With customers not buying … with dealers not ordering … with our plants not producing … Chrysler’s cash inflow has suffered.

  • So how will the bridge loan be used? Cash will support ongoing operations as we continue to restructure the business, including in the first quarter alone: 

    • $8.0 billion in payments to parts suppliers 

    • $1.2 billion for other vendors 

    • $900 million in wages 

    • $500 million in healthcare and legacy costs 

    • $500 million in capital expenditures

Without an immediate working capital bridge, Chrysler’s liquidity could fall below the level appropriate to ensure operations in the ordinary course by the first quarter of 2009.
  • So, who is contributing to saving Chrysler? First and foremost, Chrysler and its extended enterprise will. That starts with me. I receive a salary of $1 a year. I have no employment contract, no change of control agreement, no “golden parachute,” and receive no health care or life insurance benefits from the company. We are committed to negotiate concessions from all of our constituents. 

  • The next question - Does Chrysler plan to build cars and trucks that consumers want to buy, and that support the country’s energy security and environmental goals? Our product plan features 24 major launches from 2009 through 2012. For the 2009 model year, 73 percent of our products will offer improved fuel economy compared to 2008 models. We plan on launching additional small, fuel-efficient vehicles. ENVI is our breakthrough family of all-electric … and range - extended electric vehicles – similar to the one parked outside. Chrysler’s product plan includes the introduction of the Ram Hybrid and our first electric-drive vehicle in 2010 with three additional models by 2013. 

  • Does Chrysler have a viable plan? With our requested bridge loan – absolutely! I also believe that further partnership, restructuring and consolidation would make the U.S. auto industry even more viable and competitive in the long run. Further opportunities for technology sharing would provide fuel-efficient cars and trucks more cost effectively and faster to market. The three-company alliance that developed the dual-mode hybrid is a good example. As a Country, we should not trade our current dependence on foreign oil for a future dependence on foreign technologies. 

  • The final question is, when will Chrysler pay back this loan? We believe we will be well positioned to begin repayment of the federal loans -- in 2012. I recognize that this is a significant amount of public money. However, we believe this is the least costly alternative considering the depth of the economic crisis and the options we face.

 

 

Comments

lucifa
December 3, 2008 4:26 PM
oh to be so wealthy you can survive on $1/year income...

jasb
December 3, 2008 5:25 PM
C'mon guys, the big 3 are history. All of these measures could have been done before we reached this crisis point, same with GM and to a lesser degree Ford too. Spending big now isnt going to help in the medium term let alone the longer term. The difficult part is now biting the bullet and trying to move forward. We have been living in a global economy for the last 15 years or more, whether you have noticed or not. The simple fact is that sentiment has no place in world trade. Giv eit a few years and car buyers wont even remember the brands that are about to be flushed down the toilet.

JB, London

car-o-bar
December 3, 2008 6:23 PM
The three should merge as one corporation. GFC Corp. Eliminate bad slow sellers, keep good selling cars.

BMWer
December 3, 2008 8:16 PM
Meh, Chrysler isn't worth saving, imho. Nothing but crappy cars, piss poor designs and irrelevant products. the 300 may have sold well, but it brings nothing innovative or new to the industry. What a poser piece of shite!!! The Charger? Fugly and horribly irrelevant, especialy concerning its nameplate. Only fit for fleet cars, which mostly excel at wasting fuel and other resources. Dodge Ram srt-10 ???!? Useless. Dodge Nitro? Waste of energy. Magnum...wtf? Ford and GM, worth saving and somewhat relevant. At least their product portfolios have redeemable qualities.

RobERob
December 3, 2008 10:20 PM
I agree with you 100%! Chrysler has put out nothing but garbage ever since I could remember. The 300 (aka the poor mans Bentley) wasn't a bad design when it first came out but its now nothing more than a cheap fashion piece targeted at people who want to look like they're more than what they are. And can anyone please tell me what the hell they were thinking with the Sebring? That has got to be the ugliest car I've ever seen! It just further proves that the heads at Chrysler seriously don't have a clue. It's the same folks who believed that "cab-forward design" and old tech engines, such as the 8.0 liter V-10 viper engine that keeps getting bigger (up to 8.4 liters now), were innovative steps in the right direction; engineering anyone? The industries continuing trend of settling for products that are barely competitive and second rate at best isn't worth investing in.

Joe_Limon
December 4, 2008 1:53 AM
Awe common, Chrysler isn't doing that bad. Look at there srt8 charger, it gets way better fuel economy compared to a similar powered audi, cough cough R8 cough. Even the viper will annihilate any similarly priced euro trash or jap scrap sports car. All the while getting better fuel economy. Your just sad that it does this all while using an engine with a larger displacement.

muellr
December 3, 2008 11:47 PM
Chrysler is doomed, the Mercedes platform did the 300 and magnum well as they were not only lookers but also somewhat good to drive thanks to the old E class underpinnings. The only thing worth mentioning is the voyager cheap trick people mover that they invented - but then that was centuries ago, and the minivan is long surpassed buy the japs...

Bristol411S3
December 4, 2008 10:56 AM
No one would miss Chrysler. To bail out the Big 3 would be the end of free market enterprise in the US.

ck314
December 5, 2008 12:38 AM
Jeep deserves another chance in more competent hands, though.

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