General Motors Unveils Restructuring Plan

Will focus on core brands, Chevy, Cadillac, GMC and Buick, and sell Saab and Hummer

GM logo
by Alex Ricciuti
December 3, 2008 12:07 AM
Filed Under: American, Announcements, Corporate/Financial, General Motors, Industry

GM has submitted its restructuring plans to the US Congress and has made a summary publicly available on its press site.

GM has not committed to outright eliminating any brands like Saturn or Pontiac - something many analysts say it must do in order to survive. It has said it will "focus" on "four core brands" - Chevrolet, Cadillac, GMC and Buick.

But GM is claiming that it is looking for a buyer for Saab and has put the Hummer brand up for sale. Pontiac will be shrunk to a few niche products and GM is "exploring alternatives" for the Saturn brand - hinting that the brand may just be axed.

GM, like Ford, has also said it will accelerate the development of greener cars and highlighted the Chevy Volt, which can go 40 miles solely on electric power and is scheduled to go into production in 2010, as one of the models it is staking its future on.

The company will also cut costs by reducing production and its work force and working with the UAW to revise labor agreements and get further concessions on compensation from its workers.

GM says it needs 12 billion US dollars to see it through 2009, based on a domestic market of 12 million vehicle sales in the US. The company claims it will need an additional 6 billion if market conditions are worse than that and sales fall to around 10.5 million.

According to the plan, GM will pay back the loans in 2012 and will be profitable after restructuring, predicated on a US market of 12 to 13 million vehicles. The US market over the last several years has hovered at around 17 million units, but vehicle sales have fallen off precipitously over the last year. GM's domestic sales fell 45 percent in October over the same month last year. For November, they were down more than 41 percent.

But it remains to be seen whether this plan will be enough for GM to secure any federal funds. Some lawmakers in the US are skeptical of an auto industry bailout and question whether GM or the other Big 3 are really willing to do what it takes to become competitive businesses again. "Throwing good money after bad" has become one of the most frequently utilized expressions on Capitol Hill these days.

 

Source: GM
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Comments

fatter1
December 3, 2008 12:14 AM
I wish General Motors all the best with their restrucurting plan. I really do hope it pays off.

Drag
December 3, 2008 12:20 AM
i really hope they get the help they need!!

giga_games
December 3, 2008 12:23 AM
so, will the us government help gm(also ford and chrysler)with 20mil.$?

LMS
December 3, 2008 1:07 AM
Pretty vague plans for the funds they want.. Its not about axing brands, its about which vehicle types theyre going to produce.

shortyjmk88
December 3, 2008 1:13 AM
I think that they did it to themselves. They are never going to change. This time a bailout of $25 million what next? In a year all they will be doing is flying to capital hill again begging for more money in new company jets. I know a lot of ppl will lose there jobs if they don't help them. That is the big down side but I think that they should learn from their mistakes and not get a bailout from the capital.

smokeonit
December 3, 2008 1:18 AM
what about opel???

Bristol411S3
December 3, 2008 1:19 AM
No mention of Vauxhall/Opel or Holden, but the canning of Saturn doesn't bode well.

shortyjmk88
December 3, 2008 1:20 AM
Opel is a huge company and GM was already offerd money to sell them to Germany and they were offered money for a enviromantal company that wanted to turn Opel into the frist green car company.

Joe_Limon
December 3, 2008 1:53 AM
Great news! I sure hope this means they are gonna be axing the G3/G5/G6

machida
December 3, 2008 2:11 AM
What niche does Pontiac intend to occupy? The US outlet for uncoveted Australian cars? The latent car-based pickup segment? The brand has plenty of heritage but nothing in their lineup really carries it forward.

Pity about Saturn. On paper, having a US outlet for Opels seems so viable in a normal market. But again, nothing in Saturn's product line (except maybe the Vue) offers a compelling reason to purchase over another GM product or a competitor's, but at least they do small cars better than GM in the US. Clearly Opel is a strong brand in Europe...why dump it and cease to be a fully global player (other than Buick in China, and Holden in Oz)?

They're gonna need to develop more than just the Volt, and quickly. Let's hope they succeed.

chadg
December 3, 2008 2:28 AM
Buick & GMC - 2 Core Brands ???? OKAY... GMC's are all Rebadged Chevrolets the Sierra, Yukon, Canyon even the Acadia is pointless now that the Traverse is in the lineup.. And Buick, no one buys the 3 cars they`re down to now anyways. I`m puzzled. Pontiac Needs A Total Overhaul and I thought Saturn was in great shape.. GM is failing in Canada..most dealers here have all brands combined except saturn and saab, there are way to many rebadged cars on the same lot. What a shame, this isnt the same GM i remember !!

car-o-bar
December 3, 2008 2:38 AM
Sell Hummer if you can find a buyer, perhaps an Indian or Chinese company will buy it to meet domestic military demands, and some commercial demand. Merge Pontiac and Saturn, Kill GMC, just rebadged hulks.

car-o-bar
December 3, 2008 2:38 AM
Potiac + Saturn = Poturn or Santiac.. hahahaha

eddie
December 3, 2008 2:44 AM
GM is so far behind the 8 ball. New product line too far off and no good products now ......too many trucks and not enough cars. Other US companies....Kia, Honda, Toyota, BMW. MB seem to make a profit on cars and trucks. Look at Porsche that primarily sells small cars. Chapter 11 is the only way. We do not know how long this terrible recession will last and the Big 3 will need more and more money. They should of updated the products and production lines a long time ago. The GM plant in China show is nice!

car-o-bar
December 3, 2008 3:33 AM
Govt should ask GM, Ford, and Chrysler to merge. That will drastically cut costs, and eliminate domestic product competition. Imagine the best products from the three stables survive and the slow selling products from them get killed. Example: Ford F150 survives, similar Dodge and GM vehicles die. Chrysler Town and Country minivan survives, Chevy Malibu survives, and amazingly useless, insane Chrysler cars die.

CXV
December 3, 2008 3:55 AM
Why keep GMC when these vehicles are identical to Chevy trucks unless they are planning on keeping the GMC/Buick/Pontiac dealerships. Pontiac should go too and just keep Buick, Chevy and Cadillac. Who is going to buy such a small player as Saab? Maybe PSA or FIAT but they are also in wait and see status. Saturn can be brought into the Chevy and Buick brands easily. Sell Hummer to Mahindra.

trekkerbin
December 3, 2008 4:32 AM
GM, Ford, Chrysler, please do your best to reverse the public's impression of you guys. American car should be among the best car in the world, but now are falling behind European and Japanese cars. This is ridiculous! I remember seeing movies and histroy of some American famous brands, like Buick, Cadillac, they all started with pure passion, and want to provide comfy,reliable, and luxurious car for Amercia. The American car should just do so, and focus on the world market instead of America only. You can do it! So, please do it thoroughly, and professionally!

ATTESA45
December 3, 2008 4:51 AM
I hope they screw up. because gm motors is the same like crap

car-o-bar
December 3, 2008 4:54 AM
Trust me, they will...25 billion down the drain.

eddie
December 3, 2008 2:49 PM
Already asking for more money. Chapter 11 is the only way.

politz
December 3, 2008 3:48 PM
So now Buick is a "Core Brand"? Really? Okay then...

eddie
December 3, 2008 6:49 PM
What is really nice with the Big 3 products is the police department use them so if you are speeding at night and you see either projector or HID headlights you know it is not the police as most Big 3 have not evolved into more high tech stuff

rickyb
December 3, 2008 7:50 PM
Hope they address the biggest problem they each have - the consistency of their delearships and service departments. I had a Ford and it was a good car but the service dept was not very reliable in fixing the occasional repair; heard same from lots of friends, coworkers and family. That's waht scare me off to domestic.

eddie
December 3, 2008 8:33 PM
Hopefully there should be more jobs as we begin alternative energy in the USA....wind, solar etc. and the bullet trains

muellr
December 3, 2008 11:57 PM
I don't understand why they should be funded with tax payers money - OK its a better and nicer way to share the dollars with Americans that the us government never had or will have than financing a war or two and killing civilians in Iraq or Afghanistan or...

But then the computer industry went to china and took IBM - nobody was crying for a bailout - just go with change. I think companies should not be allowed to grow to a size that has critical influence the world economy. Just imagine Microsoft was in the GM situation or Google goes bankrupt, who is going to turn the lights out then?

eddie
December 4, 2008 1:32 AM
Most of GMs cars are made in Mexico and Canada.

obinl
April 27, 2009 3:50 PM
Really, who cares. The seeds of failure were planted years ago when GM and the other US auto makers decided that they could simply advertise their way to success. You don't need engineering or quality when you have lobbist and a good ad campaign. Not.

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