Porsche sales hit - production stops - VW stake increase postponed
Revenue expected to fall by 15%
By Michael Gauthier
November 26, 2008 6:04 PM
Filed Under: Corporate/Financial, German, Industry, Porsche, Volkswagen
The financial crisis is hitting the bottom line at virtually all car companies, in order to make ends meet many are starting to take measures to reduce costs in the short term. Even Porsche is predicting that their revenue in the four months through November will fall 15 percent from a year ago, forcing them to re-evaluate their current strategy.
By company estimates this will result in a nearly €300 million year-to-year drop in revenue in just four months thanks to an estimated 5,500 fewer Porches being sold. The sales slump has also spread to Porsche's biggest market, the United States.
In order to deal with the lack of demand Porsche will cut production through the end of January. It also appears that Porsche's planned takeover of Volkswagen will be delayed, as Porsche doesn't appear ready to pass the 50 percent ownership mark of VW. The company's CEO Wendelin Wiedeking said of the Volkswagen takeover "In view of the current economic environment, it is becoming increasingly unlikely that we will reach this target in this calendar year."
Related Articles
- Porsche secures ten billion euros to buy VW shares (21 comments
- Official: Porsche Increase Volkswagen Stake to Over 50% (2 comments
- Porsche Loses High Court Bid Challenging Volkswagen Law (3 comments
- Porsche Reveals Plans to Raise VW stake to 75% in 2009 (15 comments
- Porsche Now Controls VW (36 comments
Comments
The car markets are however different as you may find that the normal Porsche buyers who can't afford prime cars like the top end Ferrari, top end Lamorghini and Bugattis do still have lots of fianancial muscle whilst the normal company exec who relied heavily on bonuses to buy a Porsche will no longer be able to afford such a luxury. There next target would obviously be a car like the R8, M6, E63 AMG etc which cost a bit less than the Porsche (of course not the Cayman).
Add Comment
- BMW 7 Series M Sport Receives Matt Black Trim Treatment by EAS
- Stig Approved: Caterham Superlight R500 – for £19.50
- Mercedes' AMG Division Considering Diesel?
- Bentley Unveils World’s Most Luxurious Charity Bus
- Porsche Cayman X-Wide by XTR Carchip
- 2011 Mercedes C-Class Facelift Latest Spy Photos
- Superchips Golf GTi MkVI ECU Remap Adds 44bhp
- Try outrunning this! F999 Police Car Unveiled
Latest F1 News
BMW Announce Deal to Sell F1 Team to Peter Sauber
Nov 27, 09 4:30 PM
Alonso works hard to win Ferrari 'confidence'
Nov 27, 09 4:00 PM
Canada GP return to be announced on Friday
Nov 27, 09 4:00 PM
Force India retains Sutil, Liuzzi
Nov 27, 09 4:00 PM
Ecclestone denies reviving Donington GP bid
Nov 27, 09 4:00 PM
Toro Rosso seat for Hartley possible - brother
Nov 27, 09 4:00 PM
American investors to rescue Sauber - report
Nov 26, 09 8:00 PM
Conway, Ericsson to test for Brawn at Jerez
Nov 26, 09 7:00 PM
Hamilton not worried by McLaren-Mercedes split
Nov 26, 09 6:30 PM
Wolff reveals rejected Williams investors
Nov 26, 09 6:00 PM














