Volvo S60 Concept teaser image released
First official photos of Volvo S60 concept revealed
By Alex Ricciuti
November 24, 2008 11:33 AM
Filed Under: Concept Car, European, Teasers, Volvo
It's like there are two parallel universes. One in which the automakers are running on fumes and about to crumble and another where everything is roses and they are putting out shiny, happy press releases on new products with slick, glossy photos to go along.
Ford Motor Company, in need of cash, owns Volvo and would probably had sold it off by now if Volvo were profitable, which it isn't.
But black or red has nothing to do with good or bad cars. Opel just won European Car of the Year with the new Insignia. And Volvo is still a quality automaker making solid attempts lately at giving their usually staid brand a little sex appeal.
So here comes the S60 Concept.
Volvo has taken the horizontal lines of the S60 into a more daring direction. Fattening the shoulders and stretching the roof-line to give the car a more aggressive look.
"The inspiration comes from the Swedish coastline's cliffs and seas. An exciting blend of drama and sensuality," said Steve Mattin, the director of design at Volvo Cars, in the press release.
And we've already seen the new interior design, which also evokes a theme of landscape beauty with a center panel along the middle of the cabin that looks like a crystalized waterfall.
Things look good for the Volvo S60 if it is going to follow the lead of these concepts photos we've seen. As for Volvo and parent company Ford, who knows.
Press Release (Click to expand)
First photos of the Volvo S60 Concept - preview of the next sedan model
Here is the first glimpse of Volvo Cars' next concept car.
The Volvo S60 Concept will be unveiled at the Detroit Motor Show in early January 2009 - and it gives a clear indication of what the all-new Volvo S60 will look like when it is introduced during 2010.
"We both can and dare to deliver even more exciting and more dynamic designs while retaining our grip on the lead position with regard to safety. The concept car shows part of our future, it's a hint that the all-new S60 will be one of the strongest contenders in the CD premium segment," says Stephen Odell, President and CEO at Volvo Cars.
The first picture reveal the coupe-inspired silhouette that gave the original S60 its unique stance. It is now being even further accentuated.
"The concept car's design gives a visual promise of enthusiastic driving characteristics and I can assure you that the all-new S60 will deliver a sporty drive like no Volvo before," says Stephen Odell.
New shoulders resembling a double wave
The sleek coupe-like roof line is accompanied by entirely new shoulder contours - a gentle double wave from the headlamps at the front to the tail lamps at the rear.
"The inspiration comes from the Swedish coastline's cliffs and seas. An exciting blend of drama and sensuality," explains Volvo Cars' design director, Steve Mattin. He adds:
"This concept car takes our design DNA to the next level. We're talking about a ‘Dramatic New Approach', meaning that we gradually turn up our cars' visual volume. The concept car's exterior gives a clear indication of what customers can expect of the all-new S60. On the inside we've been even more daring - there the focus has been on creating a vision of the future in the slightly longer perspective."
Centre stack made of Orrefors crystal
Among the interior features is a floating centre stack made of hand-crafted Orrefors crystal. It shaped in a graceful, transparent wave from the instrument panel all the way to the rear seat backrest. The crystal panel appears to float above the centre stack's ergonomically designed functionality and it rests gently on rubber pads.
"In a concept car the aim is to give your imagination a free rein and our iconic super-slim centre stack was the perfect object. Using pure crystal is a thrilling experiment. We may well see interior features in crystal-like materials in the future," says Steve Mattin.
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