Volvo to give 10,000 cars away

Toy cars that is

Volvo cars by Viking Toys

by Thami Masemola
November 20, 2008 2:43 PM
Filed Under: European, Volvo

Ten thousand (10,000) free Volvo cars are up for grabs in Thailand in a project that involves government and NGOs alike. Ok, these are toy cars and they are being given to underprivileged children in Thai pre-schools in a project called My First Volvo. The models involved are XC90, XC70 and C30.They are manufactured by Viking Toys Ltd.

"When Volvo Cars in Sweden licensed these toys," states Paul Stokes, President of Volvo Car (Thailand) Ltd, "we saw an obvious route to turn a commercial decision into a way to give a little something back to the youngest members of our society, particularly those from a less affluent background who need every ray of sunshine and every chance to smile. Here at Volvo with the ‘My First Volvo' project, we want to pass on our support and care to Thai children who really need help across the country."

Car manufacturers often target little children in their marketing campaigns as the kiddies are future potential customers.

Source: Volvo
Press Release (Click to expand)

XC90, Volvo XC70 and Volvo C30 models.

Volvo Car Thailand will give away ten thousand (10,000) Volvo cars of the Volvo XC90, Volvo XC70 and Volvo C30 models.

In collaboration with Viking Toys Ltd, a leading Swedish toy manufacturer of global note, Volvo Car Thailand announces a playful "My First Volvo" project giving away over 10,000 model cars of Volvo XC90, XC70 and C30 to underprivileged pre-school Thai children nationwide through partnership with both government and non-governmental organisations.

Mr. Paul Stokes, President of Volvo Car (Thailand) Ltd, says:
"When Volvo Cars in Sweden licensed these toys, we saw an obvious route to turn a commercial decision into a way to give a little something back to the youngest members of our society, particularly those from a less affluent background who need every ray of sunshine and every chance to smile. Here at Volvo with the "My First Volvo" project, we want to pass on our support and care to Thai children who really need help across the country."

The toy versions of Volvo cars are duplicated from the XC90, XC70 and C30. All 10,000 units of Volvo cars in toy version will be given to non-governmental organisations and child development organisations under the supervision of government offices.

A toy version of a Volvo car is showcased during the "Thailand International Motor Expo 2008" at Challenger Hall, Muang Thong Thani from November 29 to December 10, 2008.