Hyundai and Prada Create Three Special Edition Genesis Sedans

Will Hyundai stop doing all these kind of marketing bs. No matter what they do, it's still a Hyundai.

Who cares, only s snob will be interested in such a car, I mean, u should be interested in how good a car is, and how it looks , not if it's a fashion house special edition.

the problem is: the average FIFTY years old MALE on a STRAIGHT marriage that buys a genesis does'nt give a damn about prada. stick that red italian logo on a white miata instead and see what happens.

Is Prada owned by the Koreans now? First the LG Prada Phone...now this... Reminds me of the my dad's old Cartier Edition Lincoln from back in the 80's though!

Does it really matter what the special edition is called or who it's made by? Hell it could be a Nike special edition, if the changes look good and are offered at a reasonable price anyone would buy it.

if you are the kind of person who buys prada i dont think that you would want to buy a Hyundai

"But they still lack the style appeal of even their Japanese rivals (let alone the Americans or Europeans)" I actually think that Japanese cars have a better "style appeal" than the American's.......

While I suffer the same stigmas about Korean cars as everyone here, I accept the Genesis as a sound attempt at infiltrating the entry-level luxury car market. That said, WHAT THE HELL, PRADA? Where is your sense of CLASS? Is it even possible for a metaphysical entity to sodomize itself? Because in my mind, that is all Prada has accomplished through this arrangement -- subjecting themselves to embarrassment in front of the entire automotive community. For starters, Italian fashion design studios serve a very limited role in the automotive world; second, when that purpose is served, it must be for a European product. Anything less is undermining the fragile customer recognition of the design house! Oh, this is a downward spiral, it is... Introducing the Kia Soul Dior Edition; a hot line of Gucci floor mats for your Sonata. Chanel air fresheners. I don't want to live in that world.

Ridiculous...Does Hyundai think Genesis can be the luxury car just depend on Prada??