BMW CS Concept Based Production Version Officially Cancelled!!
Potential Panamera competitor axed
By Christopher Jackson
November 4, 2008 7:07 PM
Filed Under: BMW, Corporate/Financial, German
Looks like BMW won't be fielding a Porsche Panamera competitor after all. The CS Concept, planned as a new flagship to replace the 8-Series, has officially been cancelled. Citing product and project reviews in the face of the current financial crisis in Europe and the United States, BMW's CEO Norbert Reithofer announced that the concept is officially a no-go. BMW plans to put its resources toward future technology, its EfficientDynamics and project i programs.
It's a disappointing move for BMW fans, but a prudent one. The current market for super-sedans is limited and likely to become more so if the economic situation continues to get worse. Though a financial upturn could see renewed consideration for the CS Concept, BMW was mute on the chances of this happening.
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BMW CS Concept (46 photos)
Comments
This is the smartest comment I've ever read.
I don't think that the 7 Series is the best looking car. However it is much better looking than the S and A8 i.e. best looking in its class. The R8 looks like a rat when compared to Aston and the M1 30 years ago (by the way, just in case other Audi drivers think rats are good looking just because it is associated with Audi, most people on earth do not). If you call the CLS beautiful, then you're not looking at it properly or blind. It is huge, yes, but by no means is it attractive! It is ugly as hell. Look at the front and look at the back. (VOMIT!)
To your R8 story: Do you really think that they cannot produce more than demand? Wake up, I have friends in the Audi Group and is extremely close to the Board of Management (by the way, they like BMWs more but it is just that Audi pays them much better AND BMW is cutting jobs - only bad thing), the reason why thy limit production is not because they cannot produce more, they have huge spare capacity. But if they produce more, they won;t be able to charge such a high price on the car! By the way, do you know what their margin on one unit is? Well last year the contribution margin per unit sold was about 68%. These are margins that you'd expect from Porsche and Lambo. But how did Audi manage to achieve that? Well, the supply less and raise artificial excess demand. Also, where do you come up with the figures of 2 years waiting list? It is a completely made up number. Waiting time depends on the number of units allocated for the specific country and at the moment, Audi is able to produce what is demanded. And just for the record, it doesn't take 2 years to build an R8. Maybe your dealership that you enquired at couldn't sell you an R8 and they were not allocated 1 or not compliant to sell that's why they made up the story of 2 years. It takes max a few months built to order. Another interesting factor about the 2 years story is that they make the product seem as rare as possible to milk most cash out of the customer. Most customers who say they ordered will get their R8 within a few months, but guess what, the dealers will just say that here's one that someone didn;t wan and this is the chance in your life to buy it now (i.e. you won't get it at the best price) - VW is a cash cow, milking customers that are not aware of their marketing tricks.
I came acorss some terms that sum up the drivers and owners of the different brands: just wanted to share with you:
As for Audi: "All of Us Desire Idiots" - shown by their idiotic behavior of chosing a VW standard car (AUDI) but paying full premium prices - "stupid idiots" Merc: "My Era Remains Continuous" - signally people who are a the end of their roads, holding onto thier desire for their legacy and times to continue into their future.
at least bmw won't have the chance to come up with another ridiculous niche. what would the bavarian folks call this sedan? a sports-hardtop-cabrio-three-body-minivan-four-door-coupe-crossover-vehicle?
now THAT sounds smart.
Just go and make the M3 CSL instead
GPHK, please keep your comments to yourself. All your comments are the same.
Loved the look of this concept....
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