Following its successful launch earlier this year in the States, DaimlerChrysler have announced the introduction of the smart fortwo into the Brazilian market from next April. Making its public debut at the São Paulo Auto Show, the fortwo brings its unique spatial concept, high build quality and low fuel consumption to increasingly 'lifestyle-oriented' Brazilian consumers.
"We are certain that the agile two-seater possesses the ideal prerequisites to inspire [..] customers in Brazil’s urban centres, starting with São Paulo," maintains Anders-Sundt Jensen, Head of Brand Management at smart.
There are some 6 million vehicles on the streets of today's São Paulo Brazil and with near to 30,000 new cars registered each month, the Brazilian market and more specifically the developing market in congested urban centres such as São Paulo is one DaimlerChrysler believes its fortwo can tap into successfully - helped not least by an increasing environmental awareness amongst consumers.
The smart fortwo fulfills these concerns - boasting low fuel consumption and 'exemplary' CO2 emissions - and provides renowned Mercedes-Benz build quality and safety standards, a quirky design and cult status reaching thoughout its 37 international markets. Brazil will pip China to the post for next new market entry, getting the brand in April ahead of the smart's introduction into China in mid-2009.
Honest1
October 29, 2008 12:06 PM
