First Video: Seat Exeo

Pricing starting at around €22K

The new(ish) Seat Exeo sedan was unveiled in the presence of the world's media for the first time last week at the Paris Motor Show. It is based on the previous generation Audi A4 platform which began life back in 2001, meaning this is little more than a re-badged model. However we shouldn't forget the 2001 Audi A4 played a strong role in bringing the premium brand to where it is today and it would be premature to say the same platform couldn't help Seat make similar strides in the industry.

At launch there will be a choice of six engines, all of which meet the strict Euro-5 emissions standards. Three pretol engines bless the Exeo with power output ranging from 102HP (75kW) to 200HP(147 kW), the remaining diesel options generate between 120hp (88kW) and 170HP (123kW).

Pricing will start in the region of €22,000 for the base Reference trim level, there will also be Stylance and Sport trim levels available but specifications and equipment details are yet to be released. What has been released however is this new video showing a little driving footage of the new Seat Exeo along with a short exert of beauty footage.

Source: Seat SA
Published Oct 6, 2008 9:50 am By Clinton Deacon
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Comments (17)

Which Audi will be next? a Seat version of the previous gen TT?
Oct 8, 2008 3:02 pm
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If a Chinese manufacturer had designed this car AUDI would be taking them to court. It may be the same company but this is just SO WRONG. I think it's like this: When a car is fresh it will be An AUDI as this target audience has the most money, As the car is becoming stale, It becomes a SEAT, So now they can sell it to people who have less money than Audi customers, until it eventually becomes a SKODA. HA HA. PS, THIS IS MY OWN OPINON SO DON'T SHOOT ME DOWN.
Oct 7, 2008 12:40 pm
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I totally agree with you.I would hate it if i had paid so much money for an a4 only to see it after 3 or 4 years as a seat.After that how can i go and buy an audi again knowing this might happen again? I can understand there are people who wanted an a4 but couldn't afford it,but that's the point of such brands.Not anyone can afford their cars.
Oct 7, 2008 1:16 pm
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As I said on every article about this damn car...this car is an insult to all SEAT fans and Audi fans. This car is like going to an outlet store and buying a suit with the brand label tag cut off! If they continue to do this Audi will never be regarded in the same league as MB or BMW. Real luxury brands like Hermes and Louis Vuitton don't operate factory outlets because it offends those people that shop at their regular shops. (There is also some bull-sh!t that one of their brand managers told me that outlet stores also insult the people that make the products because they are regarded as "craftsman" and their pride would be ruined if the fruit of their labor was sold at outlets or at deep discounts.) People who buy premium cars don't want some bloke buying a car from a lower level market driving the same thing he's driving...for less money. But then again...they bought what is an expensive VW with rings on the grill in the first place...so maybe they don't mind.
Oct 7, 2008 5:44 am
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Umm... You seem to be very concerned about... ...about what? I am a SEAT fan and I think this is an opportunity for SEAT to be considered a serious contender in the market again. Of course it is a easely produced vehicle but given it works (and I know in my country people were waiting for a normal sedan and wagon from SEAT that don't look like a ducktail (Toledo)) in a few years (maybe 5) they won't make another rehash but give it a new styling altogether. People that buy today an Audi A4 don't drive the same thing as this and will therefore be a huge step ahead. Imagine if more companies did this, instead of wasting resources by throwing away the whole Louis Vuitton collection from 2007 that could not be sold, you offer last years collection in an outlet. The people that buy from the regular shop are still a huge step ahead and wouldn't even wear something from last year, so what's the point in wasting. Elitism is a bad thing.
Oct 7, 2008 9:17 am
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imagine they come up with: Seat Exeo Quattro Seat Exeo Avant Seat Exeo Cabrio Seat RS Exeo horrible idea.. :(
Oct 7, 2008 2:32 am
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Coming up: SEAT Ursula - Another cyborg machine from your favourite carmaker! VW Beetle with Ibiza face anyone?
Oct 7, 2008 2:25 am
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thats going to feel an old car stright away , build would have been cheapened as well . last nights dinner reheated .
Oct 7, 2008 12:01 am
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I love last nights Pasta reheated in a pan (not microwave), in my opinion it tastes even better than the day before. Same goes for Pizza even though I don't reheat it but eat the slices directly from the fridge...
Oct 7, 2008 9:07 am
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I would at least have expected the styling to be a little along the lines of the Leon and Ibiza. Sadly it just looks like an A4 with Seat-ish lights. Poor effort Seat, you were doing well....
Oct 6, 2008 10:17 pm
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I don't think the issue is Audi fobbing customers off with an old A4 re-hash. I think the issue is that penny pinching VW only ever gives the go-ahead for the most cost effective, cheap to develop and contrived designs. Therefore the Toledo Typ 5P has been a flop (the designers tried and failed to second guess the market). Always the first to admit failure, SEAT say the Exeo is not a replacement for the Toledo but all of us have brains. The issue is probably that VW probably wouldn't give SEAT proper funds to develop a sendible car but preferred to fob off customers with an old A4. The lesson VW Group should learn from the whole fiasco is that they need a cost effective VW group shared platform for this sort of car which is high commercial risk at the moment.
Oct 6, 2008 8:27 pm
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im embarrassed you drive an audi. hardly rubs shoulders (in desirability stakes) with beemers and mercs. and now this! vw is on a misson to undermine the brand big time.
Oct 6, 2008 4:31 pm
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I warned you, Audi is now ripping off people. What next? a Citi Gold that looks excatkly like an A3 or A1.
Oct 6, 2008 4:24 pm
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I am embrassed, as an Audi owner. They should be ashamed of putting a SEAT badge on an Audi!!!!!!!!!
Oct 6, 2008 4:05 pm
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It's actually a new badge for the VW that had the Audi badge! There's no real difference between all the VW Group cars. So your statement means that you are constantly embarassed...
Oct 6, 2008 4:26 pm
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You should be ashamed of yourself. I guess you would have to get your read on. They're the same freaking company! Duh!
Oct 6, 2008 10:54 pm
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I think that previous Audi A4 with some minor changes and prices starting at around 22k euros is a good offer.
Oct 6, 2008 3:32 pm
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