Ferrari Extends One to One Program to 599 GTB
By Michael Gauthier
October 3, 2008 6:20 PM
Filed Under: European, Ferrari
For Ferrari the big news out of Paris was the unveiling of the highly anticipated California hardtop convertible, but the company also used the show to announce the expansion of their One To One customer personalization program to the 599 GTB.
Previously only offered on the 612 Scaglietti, the program allows customers to go to Maranello to meet with a dedicated Ferrari representative in order to create their truly unique 599. The program offers a wide variety of options so that owners can match the car to meet their own tastes. Customers will be able to select their preferred leather color for the interior as well as various exterior paint schemes to make their Ferrari one of a kind.
If owning a regular Ferrari 599 GTB with it’s massive 6-litre V12 which produces 620 hp and 608 Nm of torque isn’t exclusive enough for you, then head on over to your nearest Ferrari dealer for more details.
Press Release (Click to expand)
AS EXCITEMENT OVER THE UNVEILING OF THE FERRARI CALIFORNIA BUILDS, THE PRANCING HORSE ANNOUNCES THAT THE ONE TO ONE PROGRAMME HAS BEEN EXTENDED TO THE 599 GTB FIORANO
The Ferrari stand at the Paris Auto Show will host the official unveiling of the new Ferrari California, the stunning coupé-cabriolet that has created such expectation amongst both those in the industry and the public at large.
But this is not the only piece of good news to come from the Prancing Horse at the Paris Show as we will also be announcing the extension of the One To One Personalisation Programme, debuted last March solely for the 612 Scaglietti, to the 599 GTB Fiorano.
Thanks to the success it has enjoyed over the last few months, we are now extending the service to the most powerful 12-cylinder in our current range. 599 GTB Fiorano clients will now be able to visit the dedicated Atelier in Maranello to create their own truly bespoke car. Not only will they have a vast range of special content to choose from but they will also be assisted by specially trained Ferrari consultants.
As at Geneva, we’ve recreated the Atelier for our stand at the Paris Show too. This is an area to which clients can come to work out every last detail of their 599 GTB Fiorano on the basis of their own personal needs and tastes.
Dedicated Ferrari staff will be on hand to work with clients at each step of the way. Naturally, all of the various personalisation options on offer will ensure that the intrinsic character of the car is unchanged and will not in any way impinge upon the car’s active or passive safety systems.
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