VIDEO: New Ford Fiesta Does Tango at UK Launch
By Brian Potter
October 3, 2008 7:57 PM
Filed Under: American, Ford
If you're thinking about buying the new Ford Fiesta and you happen to be into Tango, then this clip is for you. Using two of the first Fiestas (Squeeze Green and Hot Magenta) to arrive in the UK, stunt drivers with Strictly Come Dancing winner, Mark Ramprakash and partner performed a special choreographed dance at the Tower of London. Surely, Ford could have devised a more clever promo to mark the start of Fiesta sales in the UK, but with consideration to the Fiesta's target demographic whom are 20-something women, perhaps it's appropriate after all.
Press Release (Click to expand)
Last night at the Tower of London a host of celebrities including Jodie Kidd, her dance partner Ian Waite, Andrew Castle, Mark Ramprakash, Suzanne Shaw and Liz McClarnon helped launch the all-new Ford Fiesta in a Tango extravaganza that shook the Tower to its very foundations, and even encouraged a Beefeater to come down and enjoy the action!
Despite the rain, the evening kicked off with sounds of a 20-piece orchestra and the two stunt Fiestas started their Tango. Building up slowly the cars followed each other around the Tower concourse in time to the music. Half way through Mark Ramprakash and Kylie Jones took to the floor amongst huge applause and performed a sexy sultry tango, without slipping on the wet cobbles once!
The cars then performed again, really revving things up and increasing the pace of the Tango with nose to nose dancing, furious spins and gasps from the crowd. After Mark and Kylies encore performance, Tango troupes from around London took to the floor amidst a fireworks grand finale.
Afterwards celebrity DJ Mat Horne ensured the VIP was buzzing, playing club classics late into the night meaning that the celebrities kept their cars waiting as they danced the night away!
The all-new Ford Fiesta is not just the most dramatic and distinctive Fiesta ever, it also marks a significant landmark in Ford’s history in Britain. Since the very first Fiesta was launched in 1976, over 3.4 million have been sold, proving the enduring popularity of the model's style, efficiency and value for money.
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