Rendered Speculation: Audi EV

Audi Electric Vehicle (EV) rendering / Copyright by Andrei Avarvarii

By Brian Potter
September 23, 2008 3:21 PM
Filed Under: Artist Renderings, Audi, Electric Vehicle, German, Green

The idea of a small, efficient vehicle is not new to Audi. Perhaps you remember their A2, the aluminum premium super mini that despite its technological innovations wasn’t a market success. But those were different times, when “premium car” was associated with the image of a luxurious sedan. With the current volatility in oil prices, going for smaller cars is not only smart, but also trendy. And because fashion is of high importance with the upper classes, the little green cars with luxury trimmings become quite plausible.

As VW has the Up/Space Up pair already in works, we can imagine that the new Audi will share the same platform. This gives us the approximate sizes and proportions. A slightly elevated floor is also necessary to provide battery space in an electric vehicle. The “service hatch” first used on the A2 could also make a comeback on the EV, especially if we consider that it makes a good place for a plug-in socket.

Add to that some chrome and lacquer finishes, LEDs and fiber optics in the lights, some fancy wheels and there you have it: small, electric, trendy and premium.

Comments

designerr
September 23, 2008 4:10 PM
more vw than audi,,but nice and stylish.

catchmyshadow
September 23, 2008 4:27 PM
bad rendering imho, they took the A1 front and put it on a VW up! platform. the real micro car should be much smaller, this one has almost the size of the upcoming A1. so better wait and see for the first test mule to get an impression of the size.

Kepe
September 23, 2008 5:34 PM
i don't really understand the point of these "rendered speculations". they're just car exteriors designed by people that have nothing to do with the actual car brand. it's the same as if i drew up a rocket and then claimed "this could be the next-gen ICBM the Russians are planning." it's just stupid. kthanksbye.

pscs
September 24, 2008 5:29 PM
but this is like rumours in showbiz magazines spicing up for fans, although I have to totally agree with you!

mps
September 23, 2008 5:47 PM
Oh and definetly agree with Kepe there.

Paulds
September 23, 2008 6:29 PM
Agreed, Kepe... And most of the time they don´t have any clues about it!

GPKH
September 23, 2008 11:25 PM
Are you all Audi fans r what? everything the Audi come up with is beautiful. To be honest, this is bloody ugly! Ithought it was a Yaris facelift when I fist saw it. I suppose without Audi, no body would realise how good BMW is or how successful Merc is. Nice try

Kepe
September 23, 2008 11:59 PM
Umm, no-one here has said anything that would suggest that this is a beautiful design. You just seem to be an Audi hater. And no, this is not an ugly design.

Roger
September 23, 2008 11:57 PM
I dont think thats an Audi look at all!

wills2007
September 24, 2008 1:19 AM
I love Audi. But this, it's ugly, and yeah it does remind me of a Yaris. VW stop watering down the Audi brand. I've just ordered a new 09 A3 Sportback, here in the UK Audis are very popular but fairly expensive, I have found the whole experience very unpleasant, the dealership is very rude and arrogant, thinking this is what Audi customers want, newsflash, it's not, Mercedes and BMW customer service is much better but the cars aren't...

BabyMilo
September 24, 2008 3:27 AM
i have a friend who owns a mercedes and he says that the customer service is absolutly dreadful

alessandro
September 24, 2008 9:54 AM
Same here BabyMilo. A nightmare.

BabyMilo
September 24, 2008 3:25 AM
this doesnt look very audiish, the only thing that looks audiish is the grill...

The_woo_factor
September 24, 2008 8:55 AM
This is a only a rendering.

alessandro
September 24, 2008 10:03 AM
If the Audi's own made viz for A1 is just beautiful than this is not just ugly, That car is pointless just in that company. Audi/VW/Skoda/Seat/Porsche/Lamborghini - hahaha have no need for this. Kepe, right! That one is not a speculation on next rocket but speculation on next lousy terrorist handgun rather.

archytype
September 24, 2008 2:51 PM
Actually Mercedes in Chicago has excellent customer service, they are extremely friendly and helpful (outside of downtown of course). I owned an Audi and had the worst experience with salespeople and spent hours on the phone trying for resolution with customer service.

pscs
September 24, 2008 5:27 PM
looks stylish! I love the headlights :) (except the 2-levels-looking-cut-in should be removed). anyway, it's only a rendering...

ve
September 25, 2008 6:21 AM
Oh dear. Yes, ownership experience of any vehicle is made or broken by franchise Dealerships. My ownership of Audi here in almost the last outpost of Western civilization (New Zealand)., is excellent right from the sales team handover of the vehicle to the "back office" (service dept)for the annual mechanical check ups. From what I've read in overseas journals it appears that in the UK in particular inconsistent levels of Dealership for many new car brands leaves a lot to be desired. Totally agree that when purchasing a "premium" brand the Dealership must go that bit extra distance to give customer satisfaction in order to retain brand/customer loyalty. The Audi concept. Ill reserve my views until it becomes production near reality. I presume that platform and certain similar shared panels between the VAG products will keep costs contained.

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