The series of Citroen adverts featuring its extremely popular C4 robot have proved to be a hit on British shores, so much so that one was voted the most popular commercial of the year. Therefore it comes as no surprise to see the transforming robot return to the screens in a brand new advert, check it out above to see robot strut its stuff to the remix of The Beegee's Staying Alive by MC Lita (aka Klas Ahlund.
The 50 second commercial was first aired on British screens on the 14th September, and features a funked up version of the robot dancing a series of contemporary urban and classic disco moves as it vaults around New York’s streetscape checking its reflection in skyscrapers and swinging from subway scaffolding.
It was created to launch the updated look of the C4 which went on sale in the UK this month with a restyled look and updated powertrains that were co-developed with BMW.
Paul_e
September 19, 2008 10:45 AM
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