Mercedes SL65 AMG Black Series Clever Outdoor Adverts
By Brian Potter
September 5, 2008 5:00 PM
Filed Under: German, Mercedes-Benz
Mercedes-Benz AMG has launched an outdoor advertising campaign in Germany for the recently unveiled 661 horsepower SL 65 AMG Black Series hyper car. Mercedes must be going for a halo effect with this unusual campaign as it focuses on a vehicle that costs well over €200,000 ($300,000) and only a few hundred units are expected to be built. However, the clever tag lines in both English and German seem to be quite effective. For example, one ad in German which appears to be in a metro station is translated as, "Steals the breath away of others at 0 and yours at 320."
Thanks to Dremel for the tip!
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Comments
genious, it makes me want this car.
Hehe, the one on the Truck is translated as: "Enough torque to make Truck-drivers jealous." :D By the way "unter den Linden" is a district of Berlin.
It is main avenue from Alexanderplatz to Brandenburg's gate and Reichstag, sorry Bundestag, at right by direction.
These ads arent for the sake of selling the SL65 Black, more for the brand, the car doesn't need advertising to sell.
The Truck-Ad is pretty cool. Please what is a fibre diet? ^^ Is the Black Series really a lightweight car??
No, it is a gay car, but whole campaign is brilliant. I think the one most best adds in this year.
who are they kidding. that car isn't light. black series is just a cool name. they should advertise it ...IF THEY REALLY WANT.. for speed or for the looks. or for the stupid 3 valve per cylinder eninge.. damn, how mustang-ish sounds that.
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