HKS Shows Hyundai Genesis Coupe for SEMA
By Brian Potter
September 4, 2008 1:18 PM
Filed Under: Hyundai, Tuners
The new Genesis coupe is a hot car, but Hyundai expects more. By the time the Genesis coupe hits the market in spring of 2009, Hyundai wants it to be on the wish list of every young tuning enthusiast. That's why they have enlisted the help of prominent tuners to make it even hotter. Following the Rhys Millen Tuned Genesis, Hyundai has announced HKS as the second tuning firm to apply their craft to the Genesis Coupe, which is set to make its debut at SEMA in Las Vegas.
“Genesis Coupe has the basic DNA that HKS looks for – an excellent chassis, rear-wheel drive, aggressive styling and a new generation turbo-charged engine. These attributes provide the opportunity for HKS to maximize the Genesis Coupe driving performance capabilities for the serious driving enthusiast,” said Rick Lafferty, president, HKS USA, Inc. “HKS is allocating R&D, engineering and prototyping resources to lay the groundwork for HKS-brand Genesis Coupe performance parts. We are looking forward to working with Hyundai to realize the full performance potential of the Genesis Coupe.”
Although no power figures have been provided yet, HKS plans to upgrade the 2.0-liter turbo coupe with a HKS GT Turbo kit, HKS engine internals, HKS limited-edition turbo exhaust system, HKS Super Mega Flow Intake System, HKS Engine Management and HKS Hipermax III fully-adjustable suspension.
“We’ve designed Genesis Coupe from the start to be tuner-friendly,” said John Krafcik, vice president, Product Development and Strategic Planning, Hyundai Motor America. “Partnering with an industry leader like HKS is a terrific way for us to stretch the performance envelope of Genesis Coupe.”
For the exterior, the HKS Genesis Coupe will also showcase functional body kit designed by Ken Style. The interior will receive HKS electronics including CAMP2 that monitors up to 24 data signals from the Genesis OBD2 and programmable calculations for fuel costs, average fuel consumption and fuel efficiency in real time. More details and photos in November.
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