Aston Martin Announce the Revival of Lagonda Marque

Do they really need to bring back the Lagonda? I thought this part of the 80s was gone forever. So, what does this make the Rapide?

i you knew about the old lagondas you wouldn't ask such a question... welcome back!

What about the revival of famous Shooting Break? Wouldn't it be nice to see it back to life? Hey?

I think this is a great move for AML and am anxious to see what beautiful new designs they create under the Lagonda marque. I must say, however, that I strongly disagree with the author's first sentence assertion that Aston Martin “stagnated” under Ford and “nearly ended up on the junk pile”. I wouldn’t exactly call becoming profitable for the first time in the company’s history, producing what is very widely considered to be one of the most beautiful GT designs in the history of the automobile in the DB7, building new, state-of-the art production and design facilities, and increasing production to unprecedented levels as “stagnation”. While I’m still quite happy with the company’s new ownership situation, I think most knowledgeable Aston-watchers would agree with me that Ford’s relationship with AML over the years has had far more positives than negatives for Aston Martin.

LAGONDA is reasonable step if you take in mind that they will have Mercedes-Benz hi-tech engines

DB7, DB9, AMV8....This is stagnation is it? The Lagonda name would work a treat in the world of super saloons.

aston martin or lagonda and mercedes engines? where did you get that from?

good move. ford never had anything in the AML range to use the name. the new rich would be very happy to buy a non-S, non-7 german sedan. good timing to compete with also new comer such as the baby rolls royce.

Stupid Ford..... almost stuffed up one of the most desired car brand in the industry.

I agree... AM began its newfound success under Ford ownership... I know I didn't even know Aston Martin existed before the DB7 and the first AM I fell in love with was made under Ford ownership. I dislike how people judge anything american in a bad light simply because of its heritage...