Spied Rolls Royce RR4 Begins to Reveal Shape

Money in the bank, but at the expense of diluting the brand. I think this is a huge mistake for everyone but the accounting department.

it will be very very good this car but its ashame that there will be like sixty million of them in dubai then it will be ruined.

not rolls royce type, more jaguar lunacy type

After Bentley has done so well with the Conti I cant blame BMW for trying this. As long as they differentiate this from the 7 (and dont pull a GM on us) I don't see why this would be a problem. Rolls should see a HUGE profit. These things will sell like hot-cakes!

what is this supposed to compete with because if it is supposed to compete with S calss's and 7 series that sorta defeats the puropse of buying a RR

Nice. Prospective S-Class, 7 series buyers now have a Rolls that they can actually drive and enjoy. Combining the plush high-end Phantom with the driveability of the 7 series is a masterstroke. I don't see how that can be "diluting" the brand. Its not like Rolls is developing a Golf rival.

...I think masterstroke is an overstatement at best...this car will not drive like a BMW...and it's unlikely that prospective S class or 7 series owners will be cross-shopping this car as it will cost 2 or 3 times the price of an S class or 7 series...it's rival is obviously the Bentley Continental Sedan...unless VW decides to surprise all of us and resurrect the Bugatti Royale...

Tinier models do not dilute any brand but stupid design does. This car is lovely and I'm already scared by my rising appeal to this car, RR is so expensive.

It cant be named RR4. More like Rolls Royce Silver7Series so people know what they are actually buying and then ask the dealer why it costs twice as much as the seven series if its the same car. Its a bit like when the Jaguar X-type was totally made of a Ford Mondeo. I dont like such cheap car making.

Lovely to look for parallels between Jag X-Type vs. Mondeo and 7 series vs. RR. LOL ...anyway I quite like the shape of the car appearing in all majesty of RR-brand. Despite of similar size to 7-series and S-Class I'm not affraid this car would cannibalise 7 series in anyway. There are 2 important facts - 1. RR-buyers are totally different to those BMW-ones and 2. the price which is gonna be much much higher than BMW 7. According to the statement of RR boss the car is gonna share the platform and electronics, whereas electronics is simply not just BWM-development but as a joint project of BMW and some big suppliers like Bosch /liely to appear in other brands later on/. The engine is gonna be RR development which again will spice this car with a bit of different falvour. I'm pretty sure they will go pretty easily for that sort of money, considering the fact that RR is not just aout Spirit of Ecstasy but about Spirit within that car. Ehh???

I haz 1 NOT!