Bang & Olufsen Adds Mercedes-AMG as New Partner

Bang & Olufsen speaker

Move over Audi & Aston

By Brian Potter
August 7, 2008 7:00 PM
Filed Under: German, Industry, Mercedes-Benz, Music

Danish high end audio and visual equipment maker Bang & Olufsen is adding Mercedes-AMG, the performance division of Mercedes-Benz Cars, to it's list of automotive clients which include Audi and the recently announced Aston Martin.

Volker Mornhinweg, Chairman of the Management Board at Mercedes-AMG acknowledges how B&O's automotive strategy of seeking high-end automakers fits in with Mercedes AMG, “Mercedes-AMG represents high performance and exclusivity. The same is true of Bang & Olufsen’s in-car sound systems. Jointly, we are therefore able to meet Mercedes-AMG customers’ expectations to sound systems.”

Bang & Olufsen President & CEO, Karl Kristian Hvidt Nielsen, also admits experience gained, most likely from working with Audi, will be further developed through this agreement with Mercedes-AMG. “The agreement enables Bang & Olufsen to further utilize the expertise and processes we have built up in order to meet the requirements of the automotive industry, and, of course, Mercedes-AMG is also an interesting partner for Bang & Olufsen because the cars are sold across the world.”

Thanks Claus for the tip!

Source: Bang & Olufsen

Press Release (Click to expand)

Bang & Olufsen to supply sound systems for Mercedes-AMG.

Bang & Olufsen, the worldwide provider of exclusive, high quality audio and video products, has signed an agreement with Germany’s Mercedes-AMG, the performance division of Mercedes-Benz Cars, for a unique sound system.

”Our new partnership with Mercedes-AMG is hugely important to us,” says Karl Kristian Hvidt Nielsen, Bang & Olufsen President & CEO.

”The agreement enables Bang & Olufsen to further utilize the expertise and processes we have built up in order to meet the requirements of the automotive industry,” says Karl Kristian Hvidt Nielsen. ”And, of course, Mercedes-AMG is also an interesting partner for Bang & Olufsen because the cars are sold across the world.”

”Mercedes-AMG represents high performance and exclusivity. The same is true of Bang & Olufsen’s in-car sound systems. Jointly, we are therefore able to meet Mercedes-AMG customers’ expectations to sound systems,” says Volker Mornhinweg, Chairman of the Management Board at Mercedes-AMG.

The agreement with Mercedes-AMG does not affect Bang & Olufsen’s expectations for the current financial year.

Bang & Olufsen’s sound systems have gained a considerable reputation within a short time. Earlier this year, the respected German magazine ”auto motor und sport” named Bang & Olufsen the number one brand in the Car-HiFi category in its readership survey ”Best Brand 2008.”

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Comments

desiathate

August 7, 2008 7:14 PM

now i no longer like them!

Sharpie

August 7, 2008 8:58 PM

No longer like who...AMG or B&O?

fan

August 7, 2008 9:20 PM

I swear,just about a week ago i was trying to find out what are the possible ways to put bang&olufsen into g55 amg and they told they do not put their system into mercs. THATS GREAT!!!! NOW I CAN HAVE IT.WHAT A F..KING SURPRISE!

marius

August 7, 2008 9:32 PM

is not so bad ,i like stay just to audi but amg is exclusivity ,aston martin the same ! if started to be to much more car marks will be bad ! the exclusivity will be down and b&o will be a mark like the rest !! becarefull !!

benz_man

August 7, 2008 9:59 PM

The difference is, Mercedes really needs to dump the HK Logic7 they put in almost every premium vehicle. (I don't even want to start on how bad the modern Bose systems are now) While all the important parts of the spectrum are realized, imaging is somewhat garbled. The sound imaging in the B&O A8 is so good, Carlos Santana's "Supernatural" sent chills through my entire body! The little hairs on my neck stood-up during "(Da Le) Yaleo". This is a great step for Mercedes since, after all, they did start the automotive audiophile game with the Bose Betta I in 1991.

unknown

August 8, 2008 7:38 PM

you need help man

benz_man

August 9, 2008 9:32 AM

Don't hate because you do not understand.

dodgeyaussie

August 7, 2008 11:32 PM

Audi certainly has it down with it's audi systems...

compulsio

August 8, 2008 2:52 AM

its true, the optional B&O system in the A8/S8 is the best OEM system I've ever heard. I would advise Ferrari, Maserati, Bentley, Porsche and Lambo to get smart and jump on the band wagon. These marks are expensive and one who can afford them shouldn't have to deal with local aftermarket 12V dealers chopping up their cars to get good sound. I hate to say it out loud but, thank goodness a quality brand like Bang and Olufsen still exists and hasn't been sold into a dismal life of name recognition and crappy mass production. Kudos to B&O and AMG!

Schizo0223

August 8, 2008 8:09 AM

Good move...it definitely should be better than the Harmon Kardon crap that I had to pay extra for to improve on the crappy stock system that comes with my car. I've loved almost everything about my MB's except the audio systems...hell the JBL system in the rental Sonta I drove sounded better than the stock system in my E Class...

BabyMilo

August 8, 2008 9:59 AM

i love B&O and bose... i think it is great that they are puttnig these stereo systems in cars (now i know that they have been doing this for a while now)

radmeister

August 8, 2008 4:34 PM

BOSE is horse piss compared to B&O, the only one close to B&O that comes to mind is Lexicon. Also i doubt B&O will become like BOSE because it is a really high end manufacturer and exclusive, just because it is in audis doesn't mean it has lost its exclusivity, in fact it has re-affirmed it with the option price of 7800$ on the A8.

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