MINI John Cooper Works Viral Video No.2

by Brian Potter
July 28, 2008 4:00 PM
Filed Under: European, MINI

After the first installment of MINI's John Cooper Works viral campaign titled, NOT EXTREME ENOUGH?, we weren't sure if we were going to follow through with installment No.2. So, we decided to present No.2 to you and let you decide if installment No.3 should be passed over.

In this installment, two Japanese tourists are visiting a zoo. Suddenly, a crazy guy jumps over a hedge into the tapir park of the zoo. He does some karate moves behind the tapir, followed by a prostate check.

Somehow, we like this second viral video, not because of the punchline (no pun intended), but instead the faux Karate moves - always good for a laugh.

But we will let you decide. Please leave a comment below and let us know if we should continue with installment #3 or not.

Source: MINI

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Comments

Nurchus

July 28, 2008 4:12 PM

Hah! Those crazy tourists sure do like animal batty!

afterace2

July 28, 2008 4:23 PM

not very funny

Discover

July 28, 2008 4:39 PM

ROFLOL! That's some crazy SH*T ! Can't wait for number 3 :)

mickey_f1

July 28, 2008 5:05 PM

It could hardly get more stupid! And the word "extreme" is getting old - fashioned these days. Overall it's just a matter of bad taste with this video.

unknown

July 28, 2008 7:53 PM

it's kinda like people who put f1 on the sn =D

Joe_Limon

July 28, 2008 6:20 PM

pass

Andrey

July 28, 2008 7:30 PM

well i really don't know what to say, these viral ads were a huge gamble on Mini's side and they sure seem to have the audience divided in like and dislike, perhaps the thirs one will be the decisive one :)

Turkle

July 29, 2008 2:56 AM

So, if I were to compare the two kinds of extreme being protrayed in this add, am I to decide they are similar or opposites. It is extreme to run your fist up the ass of some animal, but do I really think it is extreme to drive a JWC Mini? Do I want to purchase a car from a company that hopes I can correlate the two extremes and feel compelled to consider their car after seeing this ad? The ad is only extreme in how stupid marketing executives can be when using their lack of judgement when approving such ads.

JTZ

July 29, 2008 3:23 AM

hahaha ... its more crazy and insane rather than extreme really .... thats not to say im not captivated by the video and i do find it very interesting .....

But if the point of john cooper is extreme ... then the ads must portray it as such .... that was just insane really lol ... still enjoyed the vid very funny.

MiracleWhipp

July 29, 2008 5:48 AM

not effective in any way. dumb.

dh951

July 29, 2008 5:06 PM

lighten up people. funny commercial, grabs your attention, not likely to forget it. what else are you looking for in a 30sec spot? a detailed analysis of cooper's competitive advantage over their competition, pictures of their performance parts? please

samuelzeus

July 29, 2008 6:09 PM

Yawn... What has got to do with Japanese? It's neither extreme or funny but it's just weird. They could've done better than this.

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