Audi 'One Car' Showroom is Launched in Sydney

Audi Brand Terminal in Sydney
Audi Brand Terminal in Sydney
Audi Brand Terminal in Sydney
Audi Brand Terminal in Sydney
Audi Brand Terminal in Sydney
Audi Brand Terminal in Sydney
Audi Brand Terminal in Sydney

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Comments (14)

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milonakis

It Would Have Been Easier Just To Say 'R8 In A Box'.

July 2, 2008 8:08 pm

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BabyMilo

lol yeahh milonakis it looks like something you would find in an airport audi tryingto advertise their cars

July 2, 2008 9:22 pm

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gtrs09

i think it's a good idea.. it singles out the car showing its prestige and class

July 2, 2008 10:04 pm

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milonakis

I Didn't Say It Wasn't A Good Idea. I Agree With You It Is A Good Idea, And I'm A Big Fan Of Audi's.

July 2, 2008 10:17 pm

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Michael-Heinrich

Actually, there is a "TT in a box", the "R8 in a box" are computer generated images.

July 3, 2008 4:05 am

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DeleteThisAccount

Brilliant!

July 3, 2008 5:54 am

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wisp

In SA, Toyota and Hyundai are then a year ahead. They started this kind of marketing a year ago. Several Toyota brands and Hyundais are enclosed in Glass and transported in fancy flat beds to certain posts i.e. high traffic volume areas such as an interchange. The German car manufacturers have a tendency in claiming to be the first when others are already doing the so called 'worlds first'. I don't like Toyotas but they were the first i saw do this.

July 3, 2008 9:44 am

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wisp

i meant Glass cases.

July 3, 2008 9:45 am

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shifty

the article doesn't say that audi did this first. I think they mean its the first time for Audi to do this...

July 3, 2008 10:37 am

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It's a full-scale model!:-D

July 3, 2008 11:04 am

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wisp

Ok my mistake. It's a good marketing tool anyway and you can't take that away from them. Every other car maker will soon follow those already doing it but they'll do it at different levels of sophisticated as Audi has.

July 3, 2008 11:05 am

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wisp

Sophistication.

July 3, 2008 11:07 am

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Mili

This is a concept currently being applied for the new Ibiza which has been travelling around Europe (these days in eastern Europe) in a similar glass case, on a truck, from Capital to Capital.

July 4, 2008 7:49 pm

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PotatoEater

audi = overpriced vw In Australia, the audi is for the bogan moving "up" from a holden. Bravo.

July 7, 2008 8:11 am

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