Lexus LF-A Rumored to be Priced Over $200K
Ferrari, Lambo targeted
By Thami Masemola
May 21, 2008 10:46 PM
Filed Under: General, Japanese, Lexus
It may not be the most anticipated sports car of the decade, not in an M3 or Camaro type way. Yet the Lexus LF-A is one of the most important, possibly the most important in the history of Toyota. This because Lexus is the biggest luxury car maker in the biggest car market in the world, the US. And LF-A – both coupe and drop-top versions – would be its first real sports car, the type going after the old boys’ club of Lamborghini Gallardo, BMW M6, Chevy Corvette, Porsche 911 Turbo and Ferrari F430.
Probably for this reason is pricing rumored to be in the 200s. Yap, that’s USD200,000. Ben Mitchell, a corporate planning manager for Lexus was quoted by Inside Line as saying the car’s price “will begin with a two”. We take that not to mean USD20,000, although we wish it did. Someone else said over USD250,000 and this was a source in Japan. Should this prove true we are looking at a car chasing Ferraris and upper end Porsches, as well as Lambos in pricing. And if this is indeed the case, performance is then expected to match these names.
For LF-A, said to pack 500-plus horsepower in between its 5-liter V10 and over 200 mph, it means weight must not be an issue firstly. Secondly, handling needs to be top-notch, and as spy videos have shown, there is plenty work done in this regard already. Although quite high the speculated price, we are glad because it means the upcoming Toyota-branded sports firecracker will come in lower in price.
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Comments
This car has been a long time coming. I am wondering whether it has some fantastic hybrid energy drive stuff in it which will make it unique and guarantee it sales to the wealthy green movement regardless of how rubbish it is?
I know their pricing strategy is to enable Toyota to revive their Supra model replacement, but surely £57k/£60k would be feasible for the LF-A coupe and cabrio models respectively whilst £45k price range would suit Supra? Anything considerably more and Lexus would fail to sell (Nissan R35 GT-R V-Spec £53k).
Lexus should be seriously considering introductory pricing strategy (like Nissan's) as they have no exotic supercar history and heritage to rival the likes of Ferrari, Porsche, Lamborghini, Mercedes, BMW, Chrysler's Corvette, Ford's GT, Audi, Nissan and Honda.
It's a tall order as you can see so, the engine performance, dynamic ability, fit and finish, spec count better back up such lofty ambition!
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