The new Audi A4 is set to enter the strong but tough US market this fall. Longer and wider than the outgoing model, the A4 is Audi’s strongest seller, its bread and butter as many would say, so its introduction to the US market is critical for Audi’s plans to dominate the luxury manufacturer sector.
Initially two engines will be available, the 2.0-liter 211 bhp gasoline option, as well as the 3.2-liter V6 model of 265 bhp. Since Volkswagen has introduced diesel choices to its lineup in America, Audi will follow suit with its diesels as well. Prices are expected to range from USD28,000 up to USD38,000.
Audi aims to be the biggest maker of luxury cars by the year 2015, thus overtaking BMW in that role. This means more models, especially for China, Russia and the US. But statements like “European models such as the A2 are not currently designed to meet all North American standards and are not certified for import” found on Audi’s US website will probably not help its cause at all.
Audi A4 Ready for US Launch
2009 Audi A4 (Euro Spec)
Pricing starts around USD28,000
By Thami Masemola
May 19, 2008 1:02 PM
Filed Under: Audi, General, German
Comments
BabyMilo
May 19, 2008 1:51 PM
do they enlarge this for the US market?? coz i have herd that european car companies do that... but this is a nice car... audi r nice nd all but i dont think that they can really be the biggest luxury car maker wid merc nd bmw, it mite in some sectors but as a hole i dont think so...
pscs
May 19, 2008 9:41 PM
no they don't. they have different engine sizes (from something like 1.6 to 4.2 litres), and of course they import the ones that suit the market.
bmw06m
May 19, 2008 2:20 PM
the bumpers are usually made slightly larger for the U.S. market because of different safety regulations.
pscs
May 19, 2008 9:44 PM
The designs of bumpers are already taken into all market regulations/laws... they aren't gonna adapt another version just for a certain market. However, one notable revision for US models from EU cars can be seen from the yellow colouring of turning indicator lights as well as an additional side indicator light (in yellow) either on the bumper or on the side mirror. European cars (same models) usually have their indicator lights white with a yellow globe.
joelynn
May 19, 2008 5:10 PM
it's strange that they put those chrome strips on the (in the US) useless number plate section. the grill design would look more coherent without them
pscs
May 19, 2008 9:50 PM
yeah, although I like the glossy plate panel. US numberplates aren't the same shape as the EU ones so I guess the chrome strips would make it look somewhat better (or not).
car.fan
May 19, 2008 5:23 PM
Audi are already competing with the likes of BMW and Merc in all segments, Audi sales have surpassed Merc sales, and are trailing closely behind those of BMW. Watch out BMW, Audi are coming to get yaaa
car.fan
May 19, 2008 5:24 PM
Audi is already competing with the likes of BMW and Merc in all segments, Audi sales have surpassed Merc sales, and are trailing closely behind those of BMW. Watch out BMW, Audi is coming to get yaaa
benz_man
May 19, 2008 5:56 PM
A4s for $28,000? A stripper 328 or C300 is $33K! If they keep this up, they might just be number 1 after all.
Quattro1
May 19, 2008 11:25 PM
I don't know what you're talking about with them not having premium service. That's actually one of the best parts of the company. They'll take you in right away, always either give you a loaner, or rental. And treat you pretty good. My friend own's a Bimmer, and I know for a fact that he does not feel the same about them.
BMWdude
May 20, 2008 2:23 PM
Nowadays, most Audi car designs are brilliant. It's a pity that certain people simply deny it, even though they know that Audi is in the same ring as BMW and Merc!!! Overall, a formidable rival for BMW and Merc.
wisp
May 21, 2008 9:25 AM
Trust me on this one, Audi service can not be on the same level as BMW service. We have people in SAcomplaining alot about their Turbo failures. Once that happens your either start killing ants (walking) or hire a car coz they take long in importing their spares. Can you honestly call this being efficient.
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