Audi Wins Inventor of the Year Award

Blimey, handing out awards now for something introduced in 1993? What next? The wheel as Invention of the Year?

Why does the award look like a shark fin? Well done Audi.

I thought the TT shared the US Rabbit/Jetta/GTI/GLI platform? platform

too much price for boring cars as volvo

Vorsprung durch Technik

Go Audi!!

Well done Audi - "too much price for boring cars as Volvo" - Oh please Guess you think Nissans are existing then?

yeah Nissans are exciting. at least they dont ALL LOOK THE BLOODY SAME! its the biggest con in the auto industry to charge the customer when all models look the bloody same!

Obviously design is personal preference. I don't believe the grille has been "pushed to its limits" (although the brashness of it on the Q7 is a bit vulgar). Like MBs horizontal slats or BMW's double kidneys, prominent front styling elements that identify a brand as a whole is a good marketing decision. To me, Audis modern interpretation of the old Auto Union grill is executed well (in lieu of current pedestrian crash standards). It also allows for considerable amounts of fresh air to move about the engine-bay in a controlled manner; which is pretty important considering how many forced induction engines Audi uses. The A3, TT, R8 & A5 are "pretty straight-forward, boring" designs to you? When I think of boring automotive designs, Mercury Mariners and Toyota Corollas come to mind. Who cant tell an A4 is a baby A8 from the side?