VW Bora Debuts for Chinese Market in Beijing

VW Bora Debuts for Chinese Market

By Brian Potter
April 21, 2008 1:00 PM
Filed Under: German, Volkswagen

The new VW Bora is the second generation model for the Chinese market and is based on the 5th generation European VW Jetta. Clearly, the Bora adopts Volkswagen's design characteristics such as "the muscular and clear modulations, an unmistakable C-pillar, the trapezoidal line of the headlights, the typical V shaped radiator grille that is integrated in the lines of the engine hood." However, the Bora takes into consideration Chinese cultural elements with prominent front and rear end styling that is inspired by a lion, according to the press release.

In a market that saw an astounding 780,000 VWs sold in China in 2007, the joint venture between FAW and Volkswagen has never been stronger as both parties seek to continue this strategy of “systematically bringing German know-how into harmony with Chinese culture. ” VW is the largest foreign automaker in China with 17% market share.

The Chinese VW Bora will go on sale this summer.

Source: VW

Press Release (Click to expand)

NEW BORA /

The new mid-class sedan from FAW Volkswagen

Design and dimensions

In a world premiere, the FAW Volkswagen joint venture is presenting the New Bora at Auto China 2008 – a very independently designed mid-class sedan with first-class workmanship. This successor to the successful Bora was once again systematically adapted to the wishes of Chinese customers. Visually, German and Chinese design influences merge in this front-wheel drive car.

Clearly indicative of Volkswagen ‘design DNA’ are characteristics such as the muscular and clear modulations, an unmistakable C-pillar, the trapezoidal line of the headlights, the typical V shaped radiator grille that is integrated in the lines of the engine hood, and the car’s timeless impression.

Simultaneously, the New Bora takes on Chinese elements like the lion dance in its prominent visual alliance of headlamps, radiator grille and bumpers. The design of the rear corresponds to that of the front mask. No less typical is the high waist line, which emphasizes – from a purely visually perspective as well – the excellent passive safety of the New Bora.

Also typical of Volkswagen are the New Bora’s impressive quality of workmanship, high level of active safety, great comfort, intuitive controls and very good interior space. Its size classification: with a length of 4,540 millimeters and a width of 1,775 millimeters the New Bora is close in size to the European Jetta. The height of the Volkswagen is 1,467 millimeters. One reason for the extraordinarily good interior space is the car’s long wheelbase of 2,610 millimeters. The 450 liter cargo area also offers multi-variable utility.

Engines

At its market introduction, FAW Volkswagen will be offering the New Bora with two modern Euro-4 gasoline engines. Both engines are distinguished by very refined performance and low fuel consumption. The four cylinder engines can be paired with a six-speed automatic (Tiptronic) as an option.

Two equipment lines

“Trendline” and “Comfortline”. Even the base version, the “Trendline”, has standard features that include ABS, driver and front passenger airbags, power steering, power windows, climate control system and a CD-Radio (MP3-capable). Also on-board in the New Bora Comfortline are 15-inch alloy wheels, sliding sunroof, chrome package, anti-theft warning system, cruise control and parking sensors. In addition, the top version is differentiated by an extended list of optional features. They include leather seats, side and head airbags and a navigation system.

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