VW Bora Debuts for Chinese Market in Beijing

 VW Bora Debuts for Chinese Market in Beijing
VW Bora Debuts for Chinese Market

The new VW Bora is the second generation model for the Chinese market and is based on the 5th generation European VW Jetta. Clearly, the Bora adopts Volkswagen's design characteristics such as "the muscular and clear modulations, an unmistakable C-pillar, the trapezoidal line of the headlights, the typical V shaped radiator grille that is integrated in the lines of the engine hood."  However, the Bora takes into consideration Chinese cultural elements with prominent front and rear end styling that is inspired by a lion, according to the press release.

In a market that saw an astounding 780,000 VWs sold in China in 2007, the joint venture between FAW and Volkswagen has never been stronger as both parties seek to continue this strategy of “systematically bringing German know-how into harmony with Chinese culture. ” VW is the largest foreign automaker in China with 17% market share.

The Chinese VW Bora will go on sale this summer.

Source: VW

NEW BORA /

The new mid-class sedan from FAW Volkswagen

Design and dimensions

In a world premiere, the FAW Volkswagen joint venture is presenting the New Bora at Auto China 2008 – a very independently designed mid-class sedan with first-class workmanship. This successor to the successful Bora was once again systematically adapted to the wishes of Chinese customers. Visually, German and Chinese design influences merge in this front-wheel drive car.

Clearly indicative of Volkswagen ‘design DNA’ are characteristics such as the muscular and clear modulations, an unmistakable C-pillar, the trapezoidal line of the headlights, the typical V shaped radiator grille that is integrated in the lines of the engine hood, and the car’s timeless impression.

Simultaneously, the New Bora takes on Chinese elements like the lion dance in its prominent visual alliance of headlamps, radiator grille and bumpers. The design of the rear corresponds to that of the front mask. No less typical is the high waist line, which emphasizes – from a purely visually perspective as well – the excellent passive safety of the New Bora.

Also typical of Volkswagen are the New Bora’s impressive quality of workmanship, high level of active safety, great comfort, intuitive controls and very good interior space. Its size classification: with a length of 4,540 millimeters and a width of 1,775 millimeters the New Bora is close in size to the European Jetta. The height of the Volkswagen is 1,467 millimeters. One reason for the extraordinarily good interior space is the car’s long wheelbase of 2,610 millimeters. The 450 liter cargo area also offers multi-variable utility.

Engines

At its market introduction, FAW Volkswagen will be offering the New Bora with two modern Euro-4 gasoline engines. Both engines are distinguished by very refined performance and low fuel consumption. The four cylinder engines can be paired with a six-speed automatic (Tiptronic) as an option.

Two equipment lines

“Trendline” and “Comfortline”. Even the base version, the “Trendline”, has standard features that include ABS, driver and front passenger airbags, power steering, power windows, climate control system and a CD-Radio (MP3-capable). Also on-board in the New Bora Comfortline are 15-inch alloy wheels, sliding sunroof, chrome package, anti-theft warning system, cruise control and parking sensors. In addition, the top version is differentiated by an extended list of optional features. They include leather seats, side and head airbags and a navigation system.

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 ceven ceven
Oh heck, this back looks Phaeton-inspired. Take this and the Lavida's front and you're well off. This front then sucks. Big time. Looks like a stretched version of the latest euro Polo headlights.
April 21, 2008 12:36 pm
 xLumino xLumino
I can imagine, this front looks perfect - on a smaller car... the back reminds me to phaeton too, even to new Skoda Superb. I think it looks good so
April 21, 2008 12:45 pm
 Speedoholic Speedoholic
Not that bad, The front looks like the Eos and the back like a Phaeton ...
April 21, 2008 1:19 pm
 djcocum djcocum
Design in and out looks a bit plain and dull. But I think chinese people will like it
April 21, 2008 11:05 pm
 Tp Tp
good frontal design
April 22, 2008 4:28 am
 BabyMilo BabyMilo
EEEEW it looks HORRID! it looks like a heap of old cars put together... and if u look at the side view the profile reminds me of a car that a grade one student would draw
April 22, 2008 5:47 am
 Joobs Joobs
where is the sporty design in this car? Jeez! is this our next Jetta or what? i'm with you BabyMilo. and it's kind of a retro design but not retro enough.. it's like somebody would walk on the street dressed in 1993 fashion...obviously dated! ha ha!!
April 22, 2008 2:46 pm
 nendor nendor
Do you people think that VW will compete with Toyota soon ? because Tiguan is competing with the RAV4
April 22, 2008 5:40 pm
 112 112
i like sagitar in China.
June 11, 2008 6:29 am